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    • Geo-targeting – MCM

    June 19, 2024

    Luxury brand MCM needed to announce their new Mayfair store opening with targeted media activity within the area.

    Sherbet provided a Superside taxi campaign focused on geo-targeting Mayfair through meticulous driver selection. The smart GPS tracking in each electric taxi allowed us to provided granular data showing entry and exit statistics into Mayfair, demonstrating to the client effective coverage around the new store.

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