Our Mission

To bring the iconic London Black Cab into our future.

Sherbet is more than an Electric Taxi company, it delivers three services

Sherbet Ride:  Guaranteed safe, sustainable and affordable Electric Taxis for both corporates and Londoners alike. The Sherbet App is the only app that guarantees electric black taxis.

Sherbet Drive:  The Electric Black Taxi rental provider of choice for the world-famous Knowledge qualified and TfL Licensed drivers.  Three warranty centres around London also provide maintenance, breakdown and repair services for all taxis.

Sherbet Advertise: An in-house media agency specialising in electric taxi advertising and PR packages for brands wanting sustainable advertising and a high level of control. Sophisticated analytics help track coverage and reach whilst the ‘moving billboards’ can be used to cover hard-to-reach areas.

Choose Sherbet. It’s driving the future

Sherbet’s vision is to offer the most future proofed version of the world famous London Black Taxi and make it relevant for the modern city and passenger.

Our Values

Our core values are what makes us unique and drive our success

Sustainability

We are the fastest growing Electric Taxi company in London because are committed to reducing our carbon footprint and guarantee a fleet of 100% Electric taxis.

Technology

If any part of our service can be optimised with better technology, we will invest in it.

Trust

Sherbet believe that trust is essential in every aspect of our day to day business because people rely on us.  We are open, honest and transparent.

Respect

Sherbet respect everyone.  Our business has been built on respect, inclusion and diversity.

Family

Sherbet started as a family business and still thrives on family values.  Our team are our family and our customers are our extended family.