Taxi Advertising Media
Get the maximum impact for your next
Taxi Advertising campaign, with minimum environmental impact.
Why branded and PR Black Taxis?
A branded London taxi is your own flexible, moving billboard with so many advantages over static media.
Unparalleled coverage of London
Did you know an average Black Taxi covers over 550 miles a week around London? Imagine how many people are seeing it!
Unbeatable dwell time
Did you know the average black taxi journey is approximately 25 minutes and an airport transfer can be up to 1 hour? Think of how many hours passengers are spending reading your taxi interior tip seats!
Deep coverage of London unreachable by other media
Black Taxi ads are moving OOH billboards that can get to places no other OOH media can. Their bread and butter mileage is covering the biggest and most popular routes around London but they also cover every borough’s road, street, avenue and cul de
sac. They are unrivalled in their coverage, making your brand and message omnipresent.
Black Taxis command attention
Black Taxis have the unique ability to be highly visible to all London audiences: pedestrians, motorists, commuters, tourists, passengers and even those eating al fresco around London’s thousands of cafes and restaurants. The moving nature of the taxi attracts attention in even the busiest of places.
Our adverts work well for converting call to actions
Due to the taxis commanding attention whilst mobile around London, they have been proven to drive calls to action success.
Flexible media executions
The nature of the taxi’s exterior means you can select a set advertising format or customise the wrap to your needs and budget making it more flexible than other OOH formats. In addition the taxi has 4 sides, giving you the opportunity to communicate 4
messages if you wish to do so.
Extra value for money
The iconic nature of the taxi and their mobility means they can be used to create a ‘PR moment’ for advertising brands. This gives the campaign longevity and extra added value.
Let’s get your campaign rolling
Who is Taxi Advertising ideal for?
Taxi Advertising has been delivering results for our varied clients for over ten years. The beauty of branded taxis is that you can run a stand-alone taxi campaign or as part of a bigger 360 plan; both strategies will drive your brand forward.
Global Brands
Big global brands benefit from taxi advertising in addition to other broadcast media to deliver frequency and recency.
London Brands
London based brands benefit from being seen alongside a London icon and therefore cementing their place as a rightful ‘London brand’.
Local Brands
Location specific brands such as those with physical shops or restaurants benefit from taxis communicating their massage near their location as well as around the city; two deliverables not achievable with static OOH media.
Small Brands
Smaller brands without the big budgets for big broadcast media benefit from being perceived to be bigger whilst having the ability to tailor their campaign.
Tech Brands
Tech APP brands benefit from high frequency and recency of message.
Value Brands
Brands without the budget to run separate PR campaigns benefit from using the branded taxis for social media content which gives longevity of campaign.
Taxi Advertising is effective at delivering important business objectives:
– High impact brand building
– Brand Awareness
– Saliency
– Top of mind awareness
Why Taxi Advertising?
Why run a Sherbet Electric Taxi advertising campaign?
Read moreWhich advertising format is right for your campaign?
New AdvertiseTake a look at the best taxi advertising around London.
Read moreFAQ’s
Can we have different copy on the tip seats and will it cost more?
Can we add a QR code?
Is there anything we cannot do on the exterior of the taxis?
There are 3 tip seats in the electric taxis and each tip seat can have a different copy. We do not charge extra for this flexibility.
We encourage QR codes for tip seats as it’s the perfect opportunity to engage passengers whilst they are sat one to one with your brand. However QR codes are not permitted on the exterior design.
Sherbet will provide artwork guidelines upon booking a campaign. In London, all artwork is required to be approved by Transport for London (TFL) and we will manage this process for you. Outside of London, different councils have different requirements and we will liaise accordingly.