• Ride
  • Business
  • Drive
  • Advertise
  • Lewis Capaldi x Samsung Campaign

    February 21, 2020

    We had a pleasure to team up with Taylor Herring on a fully integrated campaign launch for Samsung Galaxy S20 smartphone starring Lewis Capaldi.

    Multi award-winning, creative agency Taylor Herring utilised our branded premium electric taxi to chauffeured the Scottish singer and team during a surprise ‘pop-up’ gig that took place in London’s Covent Garden on Saturday (15 February) where Capaldi performed unannounced to shoppers in Seven Dials Market.

    A series of 30-second ads for Samsung aired over a single ad break during Brit Awards on ITV and tell the story of the surprise gig.

    The first spot which features Instagram-style vertical filming, shows the star cruising around London en route to his gig in a wrapped London taxi. Capaldi then leaps into action with his surprise show from a balcony in the market hall for the two further spots and ends with the star leading a mass singalong of his number one Someone You Loved.

    Our branded electric taxi was a part of an integrated campaign that included a secret gig, a big screen live feed, a Facebook live stream, and in-store activations.

    Get in Touch for Taxi Advertising 

    Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!


    Related Content

    I’m wearing RI
    This Autumn's River Island out of home taxi advertising campaign included a premium electric livery format. Taxis' sleek graphics design perfectly re...
    Learn more
    Everybody welcome at the UK’s favourite gym.
    We are excited to announce our newest taxi advertising campaign together with Posterscope for the PureGym. Wrapped taxis carrying advertising in and ...
    Learn more
    Don’t just pay later. Pay better with Clearpay....
    The newest taxi advertising campaign in London booked by Mirabelle Communications for Clearpay. As a part of the collaboration, the taxi took over th...
    Learn more

    Step one

    Thanks for getting in touch with Sherbet Advertise. How would you prefer us to get back to you?

    Eek! We're gonna need a little more info - please select an option

    Step two

    Okay, great. We just need a few details. First, what's your name?

    Press Enter

    Please enter your name

    Step three

    Thanks , what's your phone number?

    Press Enter

    Please enter your contact information

    Step four

    Thanks , what's your email address?

    Press Enter

    Please enter your contact information

    Step five

    Would you like to tell us what you're most interested in?

    Please enter an area of interest

    Step six

    When's the best time for us to get in touch?

    Please select a contact time preference

    Step seven

    Thanks! We'll be in touch soon.
    Would it be okay if we added you to our mailing list?

    Please select an option