Comments Off on Shir Elmaliach – Visit Israel Campaign Cover Girl in London
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This past weekend we had a pleasure to be involved in video filming and photo shoot with Israel Tourism and stunning Shir Elmaliach –
who features on our Israel taxi advert.
Visit Israel with Cities Break are currently running a heavy weight Superside campaign with Sherbet taxis.
Throughout the campaign our Israel taxis have been featured in many PR projects such as pop up ice cream stand in Covent Garden, professional photography shots and video filming.
Backstage filming with Shir
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We have run some of the highest-profile, most recognisable and memorable taxi campaigns ever launched.
Creative, innovative, accountable advertising is more effective advertising and we work closely with all partners to maximise the innovative, creative potential of campaigns using bespoke techniques and technologies.
Sherbet London have launched a new website. The new website delivers three key messages to Sherbet London’s identified audiences of drivers, passengers and media partners: Drive with Sherbet, Ride with Sherbet and Advertise with Sherbet.
Asher Moses, CEO of Sherbet London, said:
“The new Sherbet London is about building a network of professional drivers, by driving investment in sustainable, environmentally-friendly vehicles. We want to build a community that supports drivers in delivering technology and service excellence. The website is a key part of delivering against this vision.”
The new website,www.sherbetlondon.com, pulls together information in one place for all key audiences. Drivers can find out which vehicles are available for rent or apply to join the elite network, designed for owner-drivers and leasers of electric vehicles. Asher added,
“Over the last five years, we have focused on growing our fleet Now we are focused on the future, and that must to be built on the back of a low or zero emissions fleet. So, we’re continuing to invest heavily in electric LEVC vehicles and we’re actively recruiting owner-drivers with electric vehicles. We want these drivers to come and talk to us and receive the support they need so we can collectively future proof the safest, premium transport system in London.”
Sherbet London utilise the latest technology in all vehicles, providing detailed GPS tracking data, credit card payment terminals, in-vehicle surveillance, external cameras, fixed and hourly fares, high access to airport transfers and film shoot work.
“The beauty of the Sherbet London model is that we have identified the most lucrative channels for drivers to increase their income and we focus on them via every channel. So, when we take on a media partner, we are thinking of ways to maximise that partnership and improve the experience for the customer and the income generation potential for the driver.”
Asher said.
Follow@SherbetLondon on Twitter and Facebook or @SherbetLDN on Instagram.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ultimate_spacer height=”30″][/vc_column][/vc_row]
Comments Off on Visit Qatar Taxis at the World Travel Market 2017
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Visit Qatar unveils its new campaign, ‘Qatar Welcomes the World’ at World Travel Market –
One of the leading, prestigious events in the global Travel Trade calendar.
The QTA stand showcased a strong delegation of leading private sector partners including hotels, destination management companies (DMCs) and other hospitality suppliers, providing a comprehensive one-stop welcoming service to the international travel trade. ‘Qatar Welcomes the World’ is a result of the recent visa announcements that Qatar is to become the most open country in the region. Sherbet Media’s prestigious First Class QTA branded taxis hugely complemented whole stand and brand’s presence at the event.
QTA’s presence at WTM comes at a significant time in the country’s tourism development. To showcase this development, QTA’s branded taxis creative have distinguished itself form others by most eye-catching and ‘FLAGTASTIC’ full livery so far. Mix of 80 colorful flags of visa-free countries have been chosen for display on Sherbet London taxis.
In addition, exclusive VIP pick up service was provided for ‘Visit Qatar‘ guests who went to WTM making it a smooth and enjoyable process to get to and from the location.
Guests had a personal concierge service with carefully selected drivers who have been working with Visit Qatar for many years. Qatar taxis including utilizing our HD Digital Screen inside the vehicle featured branded tip seats with 6 different creatives, branded receipts and free Sherbet London WiFi available to use throughout all the journey. Also, each Qatar taxi was provided with Sherbet London goodie bags which was filled up to the top with refreshments, snacks and stationary.
Overall event and our collaboration with ‘Visit Qatar’ turned out to be a huge success. Therefore, the campaign marked Qatar as one of the most recognizable brands at the World Travel Market London 2017.
We are looking forward to future successful collaborations with ‘Visit Qatar’.[/vc_column_text][/vc_column][/vc_row]
Comments Off on Mansion Casino | We’re ready to play, are you?
The newest Mansion Casino ‘We’re ready to play, are you?’ campaign with Sherbet Media.
This past season we were delighted to showcase stunning Mansion Casino Supersides on our Sherbet taxis.
Sherbet & Mansion Casino colourful taxis were turning heads on the streets of London raising awareness of the brand and its newest offer amongst large and diverse audience of millions. As well as providing coverage outside the taxi, Sherbet Media interior advertising reached those travelling on board the taxis through branded tip seats and receipts pads.
As Mansion Casino states: ‘At Casino.com, anything can happen!’ campaign creative concept sparks excitement and anticipation within its audience. Commenting on the UK campaign, Mansion marketing detailed that it wanted to create an authentic feel and message for its relaunch of Casino.com, one of the oldest online gambling brands.
