Comments Off on Fly DSA & Doncaster Sheffield Airport | What Kind Of Holiday Hero Are You?
Recent Fly DSA & Doncaster Airport taxi advertising campaign on supersides, liveries and tip seats in Sheffield.
Printed on four creatives, taxis showcase different ‘Holiday Heroes’.
Campaign is reaching to frequent travellers who love holidays and are looking forward to get away. Describing ‘Holiday Heros’ in a fun way as: perky poolside professional, a cool cafe cruiser, a brilliant beach big shot, a waterpark wild-child and a sassy sightseeing sophisticate.
Using taxis as an out of home advertising channel has become increasingly popular over the years, with more brands from different sectors realising its potential. With unique designs of supersides, liveries and tip seats images and messages on an iconic London taxi not only demand attention, but leave a lasting impression amongst targeted consumers.
Comments Off on Ethos Asset Finance Campaign on Sherbet Electric Taxi
A leading UK asset finance firm is plugging into the green taxi revolution being led by tougher legislation and environmentally-conscious passengers.
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Over the first quarter of 2019, Ethos Asset Finance – one of the country’s principal finance providers to the taxi, chauffeur and private hire sectors – has seen enquiries for the sourcing and funding of electric cabs rise by 15 per cent.
The London Electric Vehicle Company (LEVC) – which makes electric black cabs – reported that in the traditionally quiet month of October (2018) it had sold 172 electric taxis across the UK, 160 of which were purchased through its London dealership.
And with Transport for London introducing legislation that requires all new taxi services operating in the capital to be zero-emissions capable, it is forecast that by the end of 2020 some 9,000 of the city’s 21,000 taxis would be electric.
To raise awareness that finance for electric cabs is available to cabbies, Ethos Asset Finance has sponsored Sherbet London LEVC-built taxi to cleanly – and quietly – operate around the streets of London.
Chris Brown, who set up Ethos Asset Finance in 2007 after two decades in the banking industry, said:
“Over the last 12 years, we have become the ‘go to’ finance expert for firms and individuals operating in the taxi, chauffeur and private hire sectors. In the early days, we were purely financing petrol and diesel cars, but over recent years these are steadily being overtaken by hybrid and electric vehicles. In the first quarter of this year, we have seen a sharp rise in enquiries for electric taxis – in particular LEVC black cabs. We see this as very much a growth sector for us, one for us to plug into. And thanks to our reputation, those seeking finance for electric cabs are making a beeline for Ethos Asset Finance.”
As a part of the campaign Sherbet Ride provided an exclusive pick up – drop off service for Ethos Finance Managing Director and owner Chris Brown during his visit to London. Chris enjoyed his journey in the Eco friendly Ethos Asset Finance branded electric taxi equipped with 4G WiFi, charging points and air-con.
Comments Off on Walkers Nonsuch Toffee Taxis in Manchester
Have you spotted our delicious-looking Walkers Nonsuch Toffee taxis in Manchester yet?
One of our national campaigns Walkers Nonsuch Toffee on iconic taxis have started earlier this year in Manchester bringing delightful sweets into the city.
To celebrate Walker’s 125 years of toffee making the full taxi livery is covered in toffee sweets (even the roof!) including taxi tip up seats.
Comments Off on In The Style x Emily Atack Press Day & Collection Launch
In The Style had recently launched their latest collaboration with the jungle queen and the Inbetweeners star who stole everyone’s heart, Emily Atack.
In The Style describes this collection as all about embracing who you are and reflects Emily’s motivating motto about body positivity and loving what you have. With the range available in sizes 6-24 and styles for everyone.
At the collection’s press day last week Emily arrived in her own iconic branded In The Style taxi which was decorated with pink balloons, throws and cushions. Emily was proudly posing in front of the taxi whilst paparazzi were taking pictures which ended up on the first pages of top magazines such as Daily Mail, Ok! and the Mirror.
Following the press day’s success few days later Emily made an entrance in her taxi at the official collection launch party at the Libertine by Chinatown. Along with her close friends Emily was sharing snaps and videos of both event’s on her social media accounts.
Our campaigns bring local knowledge with global reach. With advertising, you can reach 30 million people in London alone.
Liveried wrapped taxi, Superside campaigns, In-taxi TV, In-taxi WiFi splash screens. Taxis for films, documentaries and PR events. We can cover all sectors and all eventualities for your taxi campaign.
Comments Off on STUART WEITZMAN Campaign Featuring Kendall Jenner and Willow Smith
Stuart Weitzman’s freshly released campaign #SWWALK starring Kendall Jenner, Willow Smith, Yang Mi, and Jean Campbell introduces a wide range of nude themed shoes this #SWSpring19. With that, our new Stuart Weitzman taxi advertising campaign includes the iconic digital video advert with “Walk It Talk It” song by Migos featuring Drake, displayed on the taxi screens. What’s more, each taxi has Stuart Weitzman’s branded receipts to give out to the passengers.
Comments Off on The ba&sh icon x Claudia Schiffer Taxi Campaign
This spring high-end fashion brand ba&sh presents its new muse – Claudia Schiffer
Featured on our iconic taxi supersides Claudia is a true embodiment of the brand and of this season’s spirit.
She resembles the femininity of the 90’s displaying the new ba&sh collection from Paris on our London taxis.
Taxis are an integral part of London’s transport network and an icon symbolising London the world over. We provide brand fame and creativity across many categories including: travel and tourism, hospitality, finance, retail, charity, entertainment and FMCG. Our understanding of audiences across both consumer and B2B brands is unparalleled.
Comments Off on Barclaycard Taxis at Business Travel Show 2019
We had a pleasure to work with Barclaycard during this year’s Business Travel Show
Sherbet London has provided an exclusive shuttle taxi service to the Business Travel Show at Olympia London. Throughout the event, our Sherbet Marshalls were based at Earl’s Court and Shepherds Bush underground stations from early hours were taking BTS Visitors to their Barclaycard branded taxis. Marshalls were also distributing Barclaycard leaflets and encouraging visitors to see their stand at the show and receive a free hot beverage.
Overall, the Barclaycard #FutureOfPayments PR taxi activity was a huge success promoting and discussing the future of travel payments and launching Barclaycard new partnership with Amadeus.
It's a wrap on another year of the @BTShowlondon. We had a great two days discussing the future of travel payments and launching our new partnership with Amadeus. We look forward to seeing you again in 2020. ✈️ #btshow#barclaycardbusiness#futureofpaymentspic.twitter.com/dgMDsOR9EY
We have run some of the highest-profile, most recognisable and memorable taxi campaigns ever launched.
Creative, innovative, accountable advertising is more effective advertising and we work closely with all partners to maximise the innovative, creative potential of campaigns using bespoke techniques and technologies.
Comments Off on 888casino Wheel Roulette Campaign on London’s Electric Taxis
One of our long term client 888casino was the first sponsor in London to brand new electric taxis last year. Following the campaign’s success 888casino continues to put CSR and latest technology first – proudly advertising on our electric taxis.
We are increasing our premium fleet & leading the way in the electric taxis, future proofing a true Icon and the London Ambassadors who are proud to drive them.
‘As an online company 888casino always puts technology at the forefront of everything we do, and so we are delighted to be able to sponsor the first electric black cabs in London. 888casino players have always enjoyed access to the ultimate on-the-go casino experience and now they can enjoy their favourite casino games in the comfort of these state of the art cabs.’ Guy Cohen, 888 SVP
Comments Off on Bringing Florida’s Sunshine with Tampa Bay and Bradenton Campaign
Are you feeling cold in London? We’re bringing Florida’s sun into the city this season!
Sherbet Media launched a pioneering Visit Florida International Co-op taxi advertising campaign in London.
Displaying beautiful parts of Tampa Bay and Bradenton area our taxis promote Visit Florida at an ideal time as Tampa International Airport begins direct non-stop flights to Tampa from London Gatwick airport via Norwegian Airlines.
The multi-layered Visit Florida campaign includes a fleet of over 60 wrapped taxi cars and massive digital exposure throughout London Victoria station – not only one of the busiest rail depots in the world, but also the home of the Gatwick Express service which connects both Norwegian Air and British Airways with direct flights to Tampa.
Creative, innovative, accountable advertising is more effective advertising and we work closely with all partners to maximise the innovative, creative potential of campaigns using bespoke techniques and technologies.
