Comments Off on Barbados Taxis Are Taking Over The UK
Unmissable Barbados taxis are taking over capital’s streets bringing sunshine and vibrant colours to travellers in rainy London.
Working together with Mirabelle Communications and Barbados Tourism Marketing Inc. (BTMI) on the Barbados taxi advertising campaign that started in September, images of Barbados are splashed across more than 55 taxis in London aimed at promoting travel to this country. Formats include supersides, full liveries, branded taxi receipts and digital adverts inside taxi screens. This is part of an integrated campaign including print, radio, TV and digital marketing.
Comments Off on PrettyLittleThing X Little Mix Launch Party
Online fashion retailer PrettyLittleThing has teamed up with Little Mix on their newest stunning clothing collection. For their Parisian themed launch party at Aynhoe Park in Oxfordshire, we have provided an executive chauffeur service where VIPs, guests, and stars could utilize our safe, iconic London pink PLT taxis for their travel to from the party.
Guests were brought in via pink unicorn PLT taxis, with influencers being driven down from London in a party bus with the girls’ faces and signatures down the side, where they were treated to sweets and drinks to get them in the mood to party. The exterior and interior of the luxury venue were covered with pink balloons, feathers, and flowers which our branded PLT taxis complemented and fitted into the scenery perfectly. Our PLT taxis have been featured numerous times across all social media channels, media, and press gaining millions of impressions and brand recognition.
Working together with Mirabelle Communications on the PrettyLittleThing high weight, long term taxi advertising campaign over the years it is safe to say that the campaign has marked itself as iconic and one of the most recognizable out of home campaigns in London.
We hand-pick our PR ambassador drivers unlike any other taxi provider and work with many reputable brands and VIPs across the UK. Look out for some more celebrities and surprises with PLT taxis in the future.
Comments Off on SHERBET LONDON PARTNERS WITH WORLD TRAVEL MARKET LONDON TO REDUCE 18,000,000 g (18 tons) OF CO2 EMISSIONS
SHERBET LONDON PARTNERS WITH WORLD TRAVEL MARKET LONDON TO REDUCE 18,000,000 g (18 tons) OF CO2 EMISSIONS
Electric taxi company Sherbet London is setting out to offset 18 tons of CO2 emissions with World Travel Market (WTM) London through 1,000 one-way airport transfers and taxi rides within London.
Sherbet London will be the official taxi company for WTM London, a globally recognised travel industry event taking place 4- 6 November at Excel London. 40 WTM London and London Travel Week branded electric cabs will be available for airport transfers and journeys around London in honour of the 40th anniversary of WTM London.
WTM London and Sherbet London aim to offset 18 tons of carbon emissions starting at WTM London by targeting 1,000 rides in their electric cabs. Each Sherbet electric cab emits just 29 g of CO2 per km as opposed to a typical diesel taxi which emits 222 g.
With a return flight from LHR to JFK representing 986,000 g of CO2, the campaign is expected to off-set over 18 return LHR- JFK flights or 76 European flights in less than a week.
WTM London attendees will have a front-row seat to the positive environmental impact of the campaign by being able to view live CO2 offset measurement displayed on screens along with a Black Cab at the Sherbet London stand in the Boulevard at ExCel and on the WTM London website.
To help them reach their goal, exhibitors and visitors are encouraged to book their airport transfer or London taxi journey with Sherbet Ride through a special online booking system https://sherbetride.com/wtm-booker/ also found on WTM London’s website.
Download the Sherbet Ride app today, available on Android and iOS for instant or future bookings.
Comments Off on Tampa Bay Taxi Parade at the Tampa Bay Buccaneers’ NFL Game
As a part of our Visit Florida Tampa Bay taxi advertising campaign, we have provided branded iconic taxis at the new Tottenham Spurs Stadium in London during the NFL season. Prior to the game, our taxis took part in the Buc’s Bus parade around London’s key locations following the bus for a whole day. This past rainy Sunday Tampa Bay Buccaneers’ fans arriving for the NFL game were excited to see Tampa’s Sunny Escapes during this pre-game parade of taxis. The campaign also includes branded taxi tip-up seats and receipts.
Comments Off on Sherbet London The Sunday Times Fast Track 100
We are delighted to share that Sherbet London has been shortlisted for the Sunday Times Fast Track Companies recognizing innovative growing companies across all industry sectors.
The Sunday Times Virgin Atlantic Fast Track 100 league table ranks Britain’s 100 private companies with the fastest-growing sales over their latest three years. It is compiled by Fast Track and published in The Sunday Times each December, with an awards event the following May, and alumni dinners during the year.
The closing date for nominations for the 2019 league table is 27 September, with publication on 1 December 2019.
To mark this year’s Sibos in London, Xceptor taxis will be all over the city.
Sibos was hosted for the first time in London at ExCel on the 23rd and 26th of September. Global financial superpower is renowned for its affinity for finance, technology and innovation, and home to many leading figures in the financial services industry. The ExCeL, where Sibos was being held, is London’s biggest events venue and has provided a blank canvas for the most ambitious Sibos yet. Xceptor branded taxis were available for guests to travel from the venue. The campaign includes a mix of electric and standard taxis, branded tip seats and receipts.
Your Xceptor taxi awaits. Sit back and enjoy the ride.
Comments Off on Shaun the Sheep Movie Farmageddon x Woolmark Electric Taxis
Sherbet London is delighted to be working with Evolve OOH on such an exciting electric taxi campaign promoting ‘super-soft wool’ together with The Woolmark Company for the premiere of the new Shaun the Sheep Movie Farmageddon in London.
Cast and crew including musician Danny Jones and YouTuber Joe Sugg arrived in style at the Odeon Luxe Leicester Square wearing Woolmark’s clothes in the Shaun the Sheep themed electric taxis.
This brilliant PR activation around the event generated media coverage and social media buzz around the movie. The campaign includes branded interior tip up seats and advert spot on taxi digital screens.
Their exciting collection of 1,2 &3 bed apartments with terraces are situated on a commercial street, in sight of the gherkin and easy access to the East End. New homes are set around the beautifully landscaped grounds of Mallon Gardens and Grade II listed Toynbee Hall.
The superside creative design perfectly reflects the sleek and stylish design of the Spitalfields boutique development.
Comments Off on Sofitel Dubai The Palm – London Taxi Competition
We are excited to be working with Sofitel The Palm Dubai and Mirabelle Communications on this heavyweight taxi advertising campaign promoting the Sofitel Hotel as a holiday travel destination. Along with advertising on the iconic London taxis, the campaign includes wrapped Electric taxi, tip seats, receipts and video advert on taxis digital screens. Sofitel Dubai The Palm is also running a social media competition which includes the taxis. To enter please see the full competition details below:
What a pleasure to be working with Visit Detroit and Cellet marketing & public relations team this season.
It’s great to see the motor city Detroit using green electric taxis to promote tourism to their destination.
The campaign included exciting PR activity of VIP transfers from the iconic Kensington hotel to Highclere Castle with a Downton Abbey themed tour across two days.
Visit Detroit guests have been greeted with Sherbet Ride goodie bags containing cool water bottles and refreshments for their journey to Newbury.
