Tag Archive: Sherbetlondon.com

1. LFW 2018 with House of Holland & Vype

   October 12, 2018 12:23 pm Comments Off on LFW 2018 with House of Holland & Vype

    

   London Fashion Week 2018 took place 14th-18th September following by London Fashion Week Festival on the 20th-23rd September. It showcased over 250 designers to a global audience of influential media and retailers.

    

   What’s more, it is one of the “Big Four“ fashion weeks along with New York, Milan and Paris. London Fashion Week is an opportunity for brands to associate with one of the key retail events of the year.

   This year we had a pleasure to work with well recognizable high end brands – House of Holland & Vype. They showcased their iconic design on our new Sherbet environmentally friendly electric taxis. Taxis were available all throughout the LFW events and parties to use for the House of Holland & Vype VIP guests. Guests included well known talented musicians such as Nadia Rose and the The Naughty Boy.

   LFT brings in over 5000 press and buyers with orders of over £100 million, with visitors attending from over 70 countries it is a truly global event that generates large scale social media involvement.

    

   Source: Talon Outdoor

    

    

    

                             

2. Sherbet London Continues Growth With Putney Bridge Taxis Ltd Acquisition

   September 28, 2018 10:29 am Comments Off on Sherbet London Continues Growth With Putney Bridge Taxis Ltd Acquisition

    

   Sherbet London continues to deliver on its vision for its fleet and the London Taxi sector, with the acquisition of Putney Bridge Taxis.

    

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   The acquisition includes all assets including the 100-strong fleet and all business services, such as approved LEVC and warranty services. Well-known entrepreneur and business lead, Wendy Sorrell, will continue to manage the fleet for the immediate future, with no changes planned for staff or customers.

    

   Commenting on the acquisition, Sherbet London CEO, Asher Moses said:

   “I am thrilled to announce this acquisition. Wendy is a fantastic and determined business owner, who absolutely understands and believes in our vision for the London Taxi Trade and its future. It’s an exciting time, as we seek growth and focus on building a fleet and an industry that is safe, sustainable and benefits all stakeholders.

   Wendy will obviously remain as a Director of PBT and is now a Shareholder in Sherbet; thus its business as usual for all of the PBT and Sherbet team, Putney Bridge & Sherbet Drivers, and all customers and suppliers. I believe that her knowledge and expertise will be of benefit to other areas of the Sherbet London group. Very happy to welcome Wendy and all the Putney Bridge team into the Sherbet family.”

    

   Asher Moses
   CEO Sherbet London

    

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3. TOPSHOP & TOPMAN Taxi Advertising Campaign

   July 30, 2018 3:06 pm Comments Off on TOPSHOP & TOPMAN Taxi Advertising Campaign

   

    

   Together with Havas Media and Topshop & Topman our colorful ‘graffiti’ style branded taxis were launch into London streets promoting London’s Topshop stores and a ‘Win a trip to LA’ competition.

   Competition closes 5th August 2018, 12.00am GMT

   Alongside with branded taxi tip up seats we’ve provided advert slots displayed in taxis digital screens showing Topshop’s branded message.

   As a part of the campaign we’ve provided a personal VIP chauffeur service for a YouTuber Jack Maynard  during #LFWM Topman party.

    

   Our Topshop taxis not only gained great visibility on the roads but in social media sites as well. Following a #summerinthecity people shared snaps of our colorful Topshop Topman taxis.

    

    

                              

    

4. Boohoo London and Regional Campaigns #BoohooInTheCity

   July 27, 2018 9:48 am Comments Off on Boohoo London and Regional Campaigns #BoohooInTheCity

   [vc_row][vc_column][vc_column_text]Sherbet Media is delighted to be working with Mirabelle Communications and Boohoo  which is one of the most successful online retailer brands.

   At the beginning campaign included bright pink and gold full wrap taxi following a  new creative ‘Paisley Scarf‘ print in three colors – Pink, Lilac and Blue. Londoners can enjoy iconic taxi experience with Boohoo branded tip seats, receipts and free WiFi throughout the journey.

   As a part the campaign, Sherbet Media provided exclusive VIP pick up service for the brands PR events. Our hand picked and carefully selected Sherbet drivers were attending the Boohoo and Nasty Gal’s press day in Central London as well as collection launch parties and the London Fashion Week 2017. List of celebrities includes Gemma Collins, Stefflon Don, Talia Storm and Tiffany Watson.

          

   As a part of national campaign our Boohoo taxis are on the roads across the country.

   That includes Sheffield, Edinburgh, Glasgow, Belfast, Cardiff, Newcastle, Nottingham and Bristol

                    

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5. Sherbet London Drives New Vision New Website

   July 20, 2018 11:22 am Comments Off on Sherbet London Drives New Vision New Website

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   Sherbet London have launched a new website. The new website delivers three key messages to Sherbet London’s identified audiences of drivers, passengers and media partners: Drive with Sherbet, Ride with Sherbet and Advertise with Sherbet.

   Asher Moses, CEO of Sherbet London, said:

   “The new Sherbet London is about building a network of professional drivers, by driving investment in sustainable, environmentally-friendly vehicles. We want to build a community that supports drivers in delivering technology and service excellence. The website is a key part of delivering against this vision.”

   The new website, www.sherbetlondon.com, pulls together information in one place for all key audiences. Drivers can find out which vehicles are available for rent or apply to join the elite network, designed for owner-drivers and leasers of electric vehicles. Asher added,

   “Over the last five years, we have focused on growing our fleet Now we are focused on the future, and that must to be built on the back of a low or zero emissions fleet. So, we’re continuing to invest heavily in electric LEVC vehicles and we’re actively recruiting owner-drivers with electric vehicles. We want these drivers to come and talk to us and receive the support they need so we can collectively future proof the safest, premium transport system in London.”

   Sherbet London utilise the latest technology in all vehicles, providing detailed GPS tracking data, credit card payment terminals, in-vehicle surveillance, external cameras, fixed and hourly fares, high access to airport transfers and film shoot work.

   “The beauty of the Sherbet London model is that we have identified the most lucrative channels for drivers to increase their income and we focus on them via every channel. So, when we take on a media partner, we are thinking of ways to maximise that partnership and improve the experience for the customer and the income generation potential for the driver.”

   Asher said.

   Follow@SherbetLondon on Twitter and Facebook or @SherbetLDN on Instagram.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ultimate_spacer height=”30″][/vc_column][/vc_row]