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    Geo-targeting – MCM

    Luxury brand MCM needed to announce their new Mayfair store opening with targeted media activity within the area.

    Sherbet provided a Superside taxi campaign focused on geo-targeting Mayfair through meticulous driver selection. The smart GPS tracking in each electric taxi allowed us to provided granular data showing entry and exit statistics into Mayfair, demonstrating to the client effective coverage around the new store.

    Short-term Activation – Creed

    Sherbet provided a branded VIP shuttle service for high-end launch events across several days. Also included bespoke campaign management and last minute design support.

     `Thank you so much for organising this so last minute – the taxis looked great!’ – Head of Beauty Marketing, Fraser Group

    Special Builts ‘Insta Cabs’ – Lipsey

    Sherbet converted the taxi interior into a plush, luxury experience with a chandelier, cushions, carpeting and Lipsy x Amanda Holden branded champagne.

    We collaborated with the marketing team to strategise impactful content for a social amplification. As you can see from the video, Amanda was blown away!

    ‘Thank you to everyone. The taxi looked fabulous and hope to work on new things with you’ – Account Director

    Showstopping London takeovers – GoPuff

    Sherbet provided a heavy weight fully wrapped Livery campaign covering all London boroughs across a three month period. This included targeted visibility around key billboard sites and distribution areas for maximum amplification. The taxis were highly visible throughout the campaign period and over-delivered on all metrics which was clear through their granular PCA reporting.

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