April 17, 2024
A large portfolio of luxe brands choose Sherbet for premium OOH Advertising, PR & Events. Our premium Electric Taxis are chosen time and again to showcase the most luxurious brands.
Why?
Because we deliver.
Because our everyday ride customers are ABC1, HNWI and decision makers and we can target that specific audience.
Because we care and we give first class service.
Sabina Bilenko is an upmarket a couture brand with a showroom Knightsbridge. They asked us to help with brand awareness as they launch their first ready-to-wear collection in Harrods. We focused on drivers who work in west London as Knightsbridge/Chelsea is the heart of their brand. They chose a iconic London photography shoot with shots outside Harrods and outside their showroom with the designer herself.
Flannels x Creed wanted an immersive experience in celebration of a brand new fragrance. With personalised taxis taking VIPs to and from the events being a perfect addition.
Making a worldwide debut at Harrods, Sherbet helped launch the brand new collection by Maria Grazia Chiuri, exclusively available at the Harrods pop-up. “Dior were extremely happy with the speed, quality and execution of the campaign delivery by Sherbet, Drivers were great and the cabs look excellent!“
Jo Malone branded Electric taxi used for photography opportunities at a PR event. Newest Jo Malone Gent John Boyega – famous actor known from the Star Wars utilised our taxi after the event and was picked up by our Sherbet Ride driver ambassador. John shared his premium electric taxi experience on his social media channels reaching over 1.7 million followers.
High End designer store MCM recently asked for a brand awareness campaign to gain traction for a new store opening. They also opted for a location photoshoot of one of their personalised taxis
This classy creative ran for several months with a fleet of fully wrapped livery taxis for the luxury jewellery brand De Beers. Throughout an event in the run up to Christmas, Sherbet provided exclusive rides from the re-imagined Old Bond Street flagship store. The convoy of De Beers taxis created a standout moment, multiplied by the volume of branded taxis.
Sherbet had the pleasure of showcasing D&G’s new fragrance line – Queen and King, featured on our sustainable electric superside taxis.
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