Did you catch our Barbara Kruger Taxis designed by the artist for her recent exhibition ‘Thinking of You. I Mean Me. I Mean You.’ at Serpentine?
Kruger is widely known for her impactful work with images and words, so these bold and graphic livery taxis were the perfect way to take her artwork into the city on an iconic London Cab.
Like this taxi, iconic artist #BarbaraKruger has designed tote bags for her exhibition at Serpentine. We’re giving away 5 of them. Use this Effect and tag us in your video to be in with a chance of winning – may the best reveal win! – Entries close on Mon 25 March 2024. Winners will be contacted via DM, so keep an eye out! #Serpentine#giveaway#art
Our taxis set the standard for inclusive and sustainable urban transportation. Whether you are in a wheelchair, struggle with sight or have hearing problems we can look after all your needs every step of the way.
Our swivel seat and step help our passengers with restricted mobility.
SWIVEL SEAT
Sometimes restricted mobility impacts the ability to twist so to provide easier entry and exit. An easily accessible swivel seat pivots outside the vehicle for better access.
INTERMEDIATE STEP
We have an intermediate access step, reducing the step height by half enabling passengers to exit the vehicle with greater ease.
Our Licensed London taxis are specially designed to accept customers with all needs, including those in wheelchairs and those with difficulty transferring. Our ambassador drivers understand that each passenger is unique and may require personalised assistance.
The easy to use, strong ramp offers easy access for wheelchair passengers. Entry is further aided by the shallow ramp angle, that of a typical kerb.
Prominent lips to each edge help to ensure the wheelchair’s angles and prevent the wheels from leaving the ramp.
The taxis also have a high door opening, which is a real benefit to all passengers, especially for wheelchair users. It reduces the need for stooping upon entering the taxi and reduces discomfort in the case of wheelchairs users.
Wheelchair users may remain in their wheelchair and travel forward facing when travelling with us thanks to our comprehensive restraint system in-line with the ISO 10542 standard.
We appreciate every single one of our Sherbet Media clients but nothing is as satisfying as having our clients come back year after year. Most of our business comes from repeat customers and with our decades of knowledge it is no surprise our wonderful client keeps returning.
Our friends at Mirabelle Communications Ltd have been using Sherbet Media for over 10 years and are now a firm part of the Sherbet Family.
Jay Desai, CEO of Mirabelle Communications says,
“When we are looking to find a solution above and beyond the norm.. there’s no better team than Sherbet Media.
Reliable creative and passionate, you know they will deliver. They light up the cities with flare and imagination!”
See some of the beautiful location photography and videography that we have done for their campaigns below! 📸
You too can also book your branded taxi for corporate events, VIP transport and Influencer social amplification for that full branded experience 🚖
Taxi advertising. Having your own moving billboard where the billboards can’t go.
Comments Off on Improve Your Business’s Ethical & Environmental Responsibility
Creating an ethical business is vital, especially post COVID19 as customers are increasingly eco-aware, and are leaning towards more sustainable choices in all areas of life. As a business, it is advised to show full transparency and authenticity in your environmental efforts to avoid the ‘greenwashing’ backlash. In this article, you will find out why implementing more effective green strategies to your Corporate Social Responsibility could improve your business.
Boost Morale and Improve Productivity
It is proven that being more socially and environmentally responsible business can help your team feel better about themselves. By contributing towards a greener future your employees will feel pride and self-worth which will have a positive impact on productivity and morale. For example, investing in your employees through environmental training, benefit packages that include green travel alternatives, investing in local communities, or sponsoring sustainable charities can make your company a more enjoyable place for people to work.
Reduce Costs
It might seem surprising but companies can actually save money by going ‘green’. Starting with small things like going paperless, investing in energy-saving lightbulbs, reducing water, using biodegradable materials, and recycling all waste products – these small but smart decisions will eventually reduce costs while also reducing your environmental impact. You could also think about adapting practices that exceed industry norms and differentiate your company from others. Then demonstrate your pride from going green through testimonials and by showing how you celebrate sustainability achievements.
Attract New Customers
The Trade Ready article suggests that by leveraging your brand’s environmental and ethical responsibility you can win over new customers. Nowadays responsible and eco-aware consumers are more drawn to companies that support sustainable initiatives even if it means paying higher prices than for other less green alternatives. Businesses that have an environmentally friendly brand image could bring a new segment of consumers, in result increasing revenue and growth. On the contrary, businesses that don’t keep up with the latest technologies that allow reducing their environmental footprint may get left behind and find themselves unable to compete with others in their market.
Grow Your Company
Working for an ethically and environmentally driven company makes people happier and inspired, says Network for Business Sustainability. It could also attract more talented people who share the same values and will proudly represent your brand. Study shows3 that many job seekers are attracted to work for sustainable companies because if the company genuinely cares about the well being of the grates society and the planet, it would treat its employees well. Therefore, by using effective and honest communication you could position your company as a green employer of choice.
What steps will your business take to contribute towards a cleaner, greener future?
Sources: Network for Business Sustainability, Trade Ready, Corporate Social Performance in Emerging Markets.
We worked with the Mühle team to understand their brand story and ensured the taxi artwork design featured Mühle’s Plastic-free Companion safety razor on a gorgeous mint background and their white brand logo on the side. As a part of the collaboration, the taxi took over Soho, contributing to the ultimate brand experience for the special Companion Launch Event.
This campaign includes premium electric livery and branded tip seats.
Sherbet Media team are experts in planning impactful taxi advertising campaigns. We’d love to support you so please call the Sherbet Electric Taxi company media team to see what we can do for your brand.
We recently had the pleasure to team up with Evolve OOH on the Juniper Networks taxi advertising campaign – a perfect choice for innovation and technology-driven company. Our fleet of bright green taxis went live in line with London’s shops, hospitality, and offices opening timely welcoming people back to the city and promoting Juniper as a leader in Networking and Cybersecurity Solutions.
We are excited to share our recent collaboration with EMYP Studios for SkinCeuticals and Doctor Jonquille Chantrey’s new clinic launch in Selfridges.
Throughout April, we brought Selfridges to recipients’ front door to celebrate SkinCeuticals and Doctor Jonquille Chantrey launching their new beauty clinic in London.
SkinCeuticals x Selfridges smartly dressed iconic doorman and Taxi Drivers safely hand-delivered bespoke invitations and gifts via our sustainable Electric branded taxi and will be collecting recipients from their door arriving in style to Selfridges beauty hall for their 1:1 beauty appointments. Our branded Electric Taxi complemented the campaign’s elegant light blue theme perfectly contributing to the ultimate brand experience.
Did you know that Sherbet are fast-tracking, cost-effective, all Electric Taxi fleet advertising medium? Driving your brand awareness, making a stand at events and PR opportunities with sophisticated analytics reporting and CO2 emissions saving trackers. Contact us to find out how we can help.
Three words to enter any destination in London: Sherbet Electric Taxis partners with what3words
People can now use what3words addresses across all Sherbet Ride booking channels to get dropped off at precise locations.
Today, Sherbet Electric Taxis announces its partnership with location technology, what3words. what3words will enable new & existing Sherbet Customers to provide more accurate location data and help Sherbet deliver a Safe & Sustainable service in our London Taxis. Passengers can enter a what3words address for their pick up or drop-off location, meaning they no longer have to enter long and often unreliable street addresses. Three words are all they need.
what3words is an easy way to identify precise locations. Every 3 metre square has been given a unique combination of three words: a what3words address. So, for example, ///cafe.track.logo will take you to the easiest pick-up point outsideof Charing Cross.
Moving around London will be easier and simpler than ever and Sherbet drivers will no longer have to waste time looking for the exact pick up or drop-off locations. Whether it’s a specific door, shopping mall entrance, street corner, or park gate, Sherbet passengers can enter what3words addresses to enable the fastest possible route planning.
‘Sherbet Ride is providing an incredible service to Londoners. It’s fast, convenient and its UI makes it easy to use. The addition of what3words will make that experience even better, as passengers will know they’re arriving exactly where they need to be, without the need for extra directions.’
Adds Chris Sheldrick, Co-founder and CEO of what3words.‘We are delighted to be partnering with what3words, a location technology that will enhance the experience for both Sherbet passengers and drivers while helping the business drive efficiency’.
Said Asher Moses, Founder, and CEO of Sherbet Electric Taxis.
Co-founded in London in 2013 by Chris Sheldrick, what3words is the simplest way to talk about location. The system covers the entire world, never needs updating, and works offline. A what3words address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts. It is optimised for voice input and contains built-in error prevention to immediately identify and correct input mistakes.
The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to what3words addresses in over 45 languages to date. Millions of what3words addresses are in use around the world, with thousands of businesses using them to save money, be more efficient and provide a better customer experience. what3words is integrated into apps, platforms and websites, with just a few lines of code. Products are available for free or for a nominal fee for qualifying NGOs. Its partners include Mercedes-Benz, Triumph Motorcycles, Premier Inn, the AA and many emergency services across the world.
what3words has a team of over 100 people, across offices in London UK, San-Francisco USA, Johannesburg ZA and Ulaanbaatar Mongolia. The company has raised over £80 million in capital from investors such as Intel, Aramex, Deutsche Bahn, Subaru and the Sony Investment Fund.[/vc_column_text][/vc_column][/vc_row]
