Tag Archive: London Taxi

1. Sherbet London Continues Growth With Putney Bridge Taxis Ltd Acquisition

   September 28, 2018 10:29 am Comments Off on Sherbet London Continues Growth With Putney Bridge Taxis Ltd Acquisition

    

   Sherbet London continues to deliver on its vision for its fleet and the London Taxi sector, with the acquisition of Putney Bridge Taxis.

    

   [dt_divider style=”thick” /]

    

   The acquisition includes all assets including the 100-strong fleet and all business services, such as approved LEVC and warranty services. Well-known entrepreneur and business lead, Wendy Sorrell, will continue to manage the fleet for the immediate future, with no changes planned for staff or customers.

    

   Commenting on the acquisition, Sherbet London CEO, Asher Moses said:

   “I am thrilled to announce this acquisition. Wendy is a fantastic and determined business owner, who absolutely understands and believes in our vision for the London Taxi Trade and its future. It’s an exciting time, as we seek growth and focus on building a fleet and an industry that is safe, sustainable and benefits all stakeholders.

   Wendy will obviously remain as a Director of PBT and is now a Shareholder in Sherbet; thus its business as usual for all of the PBT and Sherbet team, Putney Bridge & Sherbet Drivers, and all customers and suppliers. I believe that her knowledge and expertise will be of benefit to other areas of the Sherbet London group. Very happy to welcome Wendy and all the Putney Bridge team into the Sherbet family.”

    

   Asher Moses
   CEO Sherbet London

    

   [dt_divider style=”thick” /]

2. TOPSHOP & TOPMAN Taxi Advertising Campaign

   July 30, 2018 3:06 pm Comments Off on TOPSHOP & TOPMAN Taxi Advertising Campaign

   

    

   Together with Havas Media and Topshop & Topman our colorful ‘graffiti’ style branded taxis were launch into London streets promoting London’s Topshop stores and a ‘Win a trip to LA’ competition.

   Competition closes 5th August 2018, 12.00am GMT

   Alongside with branded taxi tip up seats we’ve provided advert slots displayed in taxis digital screens showing Topshop’s branded message.

   As a part of the campaign we’ve provided a personal VIP chauffeur service for a YouTuber Jack Maynard  during #LFWM Topman party.

    

   Our Topshop taxis not only gained great visibility on the roads but in social media sites as well. Following a #summerinthecity people shared snaps of our colorful Topshop Topman taxis.

    

    

                              

    

3. Boohoo London and Regional Campaigns #BoohooInTheCity

   July 27, 2018 9:48 am Comments Off on Boohoo London and Regional Campaigns #BoohooInTheCity

   [vc_row][vc_column][vc_column_text]Sherbet Media is delighted to be working with Mirabelle Communications and Boohoo  which is one of the most successful online retailer brands.

   At the beginning campaign included bright pink and gold full wrap taxi following a  new creative ‘Paisley Scarf‘ print in three colors – Pink, Lilac and Blue. Londoners can enjoy iconic taxi experience with Boohoo branded tip seats, receipts and free WiFi throughout the journey.

   As a part the campaign, Sherbet Media provided exclusive VIP pick up service for the brands PR events. Our hand picked and carefully selected Sherbet drivers were attending the Boohoo and Nasty Gal’s press day in Central London as well as collection launch parties and the London Fashion Week 2017. List of celebrities includes Gemma Collins, Stefflon Don, Talia Storm and Tiffany Watson.

          

   As a part of national campaign our Boohoo taxis are on the roads across the country.

   That includes Sheffield, Edinburgh, Glasgow, Belfast, Cardiff, Newcastle, Nottingham and Bristol

                    

   [/vc_column_text][/vc_column][/vc_row]

4. SodaStream #FIGHTPLASTIC Campaign

   July 25, 2018 1:29 pm Comments Off on SodaStream #FIGHTPLASTIC Campaign

   [vc_row][vc_column][vc_column_text]

   Look out for the SodaStream co-branded car on London streets this summer!

   As the world’s leading sparkling water brand, SodaStream is committed to helping the UK slash its single-use plastic bottle habit.

   By having a pollution-free Electric Taxi, SodaStream is telling Londoners that they are an eco-friendly brand and are part of the solution to plastic pollution. #FlighPlastic by re-using SodaStream’s durable carbonating bottles time and time again to make sparkling water or to carry water on-the-go, customers don’t buy single-use plastic water bottles.

   Figures from the UK, show that one SodaStream bottle in 2017 helped the average family reduce more than 1280 bottles and cans from our planet (Source SodaStream Global Data). SodaStream continues to lead the pre-cycling mission with its electric black cab.

    

         [/vc_column_text][/vc_column][/vc_row]

5. Celebrities Love Pretty Little Thing Taxis

   July 24, 2018 1:47 pm Comments Off on Celebrities Love Pretty Little Thing Taxis

   [vc_row][vc_column][vc_column_text]

   [dt_divider style=”thick” /]

    

   Starting as lightweight Liveried taxis in London to create awareness of PLT in conjunction with a social media campaign to tweet a photo of the Taxi to win £150 of PLT vouchers the campaign targeting young females was such an instant success the campaign was extended and has grown to a heavyweight campaign across key cities.

   With over 4,000 entries so far the campaign has had social media impressions of over 500 million.

   PLT then incorporated some of their key stars including Maya Jama (ITV, MTV and BBC Radio 1), Montana Brown (Love Island), Kate Wright and (TOWIE), and Malika Haqq (Keeping Up With The Kardashians), and other social media bloggers and influencers. This has generated huge brand buzz in London and excitement as a part of PLT’s ‘Paint London Pink’ campaign.

    

   About LAST NIGHT 😝🔥PrettyLittleThing x @MayaJama launch party went OFF 🙌🏼🦄🌴💘😍💅🏼💥 Catch all the BTS on our IG story RN 👉🏼 https://t.co/M7g5XyTXRL pic.twitter.com/bLPaMo9Hy0

   — PrettyLittleThing (@OfficialPLT) June 26, 2018

    

    

   

   Malika Haqq

   

    

   

   Montana Brown

   

    

   

   

   

    

    

    

    

    

    

    

    

   

    

   

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

   Overall, the Pretty Little Thing campaign has marked itself as one of the most recognizable Out Of Home campaigns on the streets of London.

   Sherbet Media are delighted to be working with Pretty Little Thing and our friends at  Mirabelle Communications.

    

   Look out for some more celebrities and surprises across London this season.

    

   [dt_divider style=”thick” /]

    

   [/vc_column_text][/vc_column][/vc_row]

6. Sherbet London Drives New Vision New Website

   July 20, 2018 11:22 am Comments Off on Sherbet London Drives New Vision New Website

   [vc_row][vc_column][ultimate_spacer height=”30″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

    

   Sherbet London have launched a new website. The new website delivers three key messages to Sherbet London’s identified audiences of drivers, passengers and media partners: Drive with Sherbet, Ride with Sherbet and Advertise with Sherbet.

   Asher Moses, CEO of Sherbet London, said:

   “The new Sherbet London is about building a network of professional drivers, by driving investment in sustainable, environmentally-friendly vehicles. We want to build a community that supports drivers in delivering technology and service excellence. The website is a key part of delivering against this vision.”

   The new website, www.sherbetlondon.com, pulls together information in one place for all key audiences. Drivers can find out which vehicles are available for rent or apply to join the elite network, designed for owner-drivers and leasers of electric vehicles. Asher added,

   “Over the last five years, we have focused on growing our fleet Now we are focused on the future, and that must to be built on the back of a low or zero emissions fleet. So, we’re continuing to invest heavily in electric LEVC vehicles and we’re actively recruiting owner-drivers with electric vehicles. We want these drivers to come and talk to us and receive the support they need so we can collectively future proof the safest, premium transport system in London.”

   Sherbet London utilise the latest technology in all vehicles, providing detailed GPS tracking data, credit card payment terminals, in-vehicle surveillance, external cameras, fixed and hourly fares, high access to airport transfers and film shoot work.

   “The beauty of the Sherbet London model is that we have identified the most lucrative channels for drivers to increase their income and we focus on them via every channel. So, when we take on a media partner, we are thinking of ways to maximise that partnership and improve the experience for the customer and the income generation potential for the driver.”

   Asher said.

   Follow@SherbetLondon on Twitter and Facebook or @SherbetLDN on Instagram.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ultimate_spacer height=”30″][/vc_column][/vc_row]

7. Mansion Casino | We’re ready to play, are you?

   February 12, 2018 12:52 am Comments Off on Mansion Casino | We’re ready to play, are you?

   The newest Mansion Casino ‘We’re ready to play, are you?’ campaign with Sherbet Media.

   This past season we were delighted to showcase stunning Mansion Casino Supersides on our Sherbet taxis.

   Sherbet & Mansion Casino colourful taxis were turning heads on the streets of London raising awareness of the brand and its newest offer amongst large and diverse audience of millions. As well as providing coverage outside the taxi, Sherbet Media interior advertising reached those travelling on board the taxis through branded tip seats and receipts pads.

   As Mansion Casino states: ‘At Casino.com, anything can happen!’ campaign creative concept sparks excitement and anticipation within its audience. Commenting on the UK campaign, Mansion marketing detailed that it wanted to create an authentic feel and message for its relaunch of Casino.com, one of the oldest online gambling brands.