Did you catch our Barbara Kruger Taxis designed by the artist for her recent exhibition ‘Thinking of You. I Mean Me. I Mean You.’ at Serpentine?
Kruger is widely known for her impactful work with images and words, so these bold and graphic livery taxis were the perfect way to take her artwork into the city on an iconic London Cab.
Like this taxi, iconic artist #BarbaraKruger has designed tote bags for her exhibition at Serpentine. We’re giving away 5 of them. Use this Effect and tag us in your video to be in with a chance of winning – may the best reveal win! – Entries close on Mon 25 March 2024. Winners will be contacted via DM, so keep an eye out! #Serpentine#giveaway#art
Our taxis set the standard for inclusive and sustainable urban transportation. Whether you are in a wheelchair, struggle with sight or have hearing problems we can look after all your needs every step of the way.
Our swivel seat and step help our passengers with restricted mobility.
SWIVEL SEAT
Sometimes restricted mobility impacts the ability to twist so to provide easier entry and exit. An easily accessible swivel seat pivots outside the vehicle for better access.
INTERMEDIATE STEP
We have an intermediate access step, reducing the step height by half enabling passengers to exit the vehicle with greater ease.
Our Licensed London taxis are specially designed to accept customers with all needs, including those in wheelchairs and those with difficulty transferring. Our ambassador drivers understand that each passenger is unique and may require personalised assistance.
The easy to use, strong ramp offers easy access for wheelchair passengers. Entry is further aided by the shallow ramp angle, that of a typical kerb.
Prominent lips to each edge help to ensure the wheelchair’s angles and prevent the wheels from leaving the ramp.
The taxis also have a high door opening, which is a real benefit to all passengers, especially for wheelchair users. It reduces the need for stooping upon entering the taxi and reduces discomfort in the case of wheelchairs users.
Wheelchair users may remain in their wheelchair and travel forward facing when travelling with us thanks to our comprehensive restraint system in-line with the ISO 10542 standard.
We appreciate every single one of our Sherbet Media clients but nothing is as satisfying as having our clients come back year after year. Most of our business comes from repeat customers and with our decades of knowledge it is no surprise our wonderful client keeps returning.
Our friends at Mirabelle Communications Ltd have been using Sherbet Media for over 10 years and are now a firm part of the Sherbet Family.
Jay Desai, CEO of Mirabelle Communications says,
“When we are looking to find a solution above and beyond the norm.. there’s no better team than Sherbet Media.
Reliable creative and passionate, you know they will deliver. They light up the cities with flare and imagination!”
See some of the beautiful location photography and videography that we have done for their campaigns below! 📸
You too can also book your branded taxi for corporate events, VIP transport and Influencer social amplification for that full branded experience 🚖
Taxi advertising. Having your own moving billboard where the billboards can’t go.
We are delighted to announce our two newest additions to Sherbet HQ. In addition to our growing fleet of taxis, our growing business welcomes Kate Patrick as the Head of Direct Sales and Adlee Sharon as the Marketing Executive and Lead Generator.
Kate has over 18 years of experience in OOH media, planning bespoke campaigns for direct brands and agencies UK-wide and internationally. Her wealth of experience includes some global market leaders such as JC Decaux and Clear Channel. Kate shared her thoughts on joining the company, “For me taxis are the perfect OOH media for branding, fame and audience targeting. It ticks all the boxes. There is no better business for this than Sherbet. I’m beyond excited to join the Sherbet family and help drive their growth to the next level and beyond.”
Adlee is a marketeer with an array of international experience working with brands in the UK, India, South Africa, and more. She comes with a diverse exposure to technology, education, publication and sports industries. When asked about her plans for Sherbet London, she said, “I am excited to join a dynamic brand such as Sherbet. It is an opportunity to contribute to a community that enriches the essence of London and the city’s travel industry. I look forward to adding my expertise to take the brand to new heights!”
Leah Melinek, Media Director shared, “The management is thrilled to welcome our new appointments. Our talent pool is an integral part of the taxi community to elevate our vision for Sherbet, and we are delighted to welcome them aboard.” Additionally, Asher Moses, Founder and CEO, welcomed the new starters, “Sherbet believes in redefining the London taxi with our sustainable efforts. I am excited to invite our new additions who have joined us in this quest and look forward to what the future promises.”
Comments Off on Improve Your Business’s Ethical & Environmental Responsibility
Creating an ethical business is vital, especially post COVID19 as customers are increasingly eco-aware, and are leaning towards more sustainable choices in all areas of life. As a business, it is advised to show full transparency and authenticity in your environmental efforts to avoid the ‘greenwashing’ backlash. In this article, you will find out why implementing more effective green strategies to your Corporate Social Responsibility could improve your business.
Boost Morale and Improve Productivity
It is proven that being more socially and environmentally responsible business can help your team feel better about themselves. By contributing towards a greener future your employees will feel pride and self-worth which will have a positive impact on productivity and morale. For example, investing in your employees through environmental training, benefit packages that include green travel alternatives, investing in local communities, or sponsoring sustainable charities can make your company a more enjoyable place for people to work.
Reduce Costs
It might seem surprising but companies can actually save money by going ‘green’. Starting with small things like going paperless, investing in energy-saving lightbulbs, reducing water, using biodegradable materials, and recycling all waste products – these small but smart decisions will eventually reduce costs while also reducing your environmental impact. You could also think about adapting practices that exceed industry norms and differentiate your company from others. Then demonstrate your pride from going green through testimonials and by showing how you celebrate sustainability achievements.
Attract New Customers
The Trade Ready article suggests that by leveraging your brand’s environmental and ethical responsibility you can win over new customers. Nowadays responsible and eco-aware consumers are more drawn to companies that support sustainable initiatives even if it means paying higher prices than for other less green alternatives. Businesses that have an environmentally friendly brand image could bring a new segment of consumers, in result increasing revenue and growth. On the contrary, businesses that don’t keep up with the latest technologies that allow reducing their environmental footprint may get left behind and find themselves unable to compete with others in their market.
Grow Your Company
Working for an ethically and environmentally driven company makes people happier and inspired, says Network for Business Sustainability. It could also attract more talented people who share the same values and will proudly represent your brand. Study shows3 that many job seekers are attracted to work for sustainable companies because if the company genuinely cares about the well being of the grates society and the planet, it would treat its employees well. Therefore, by using effective and honest communication you could position your company as a green employer of choice.
What steps will your business take to contribute towards a cleaner, greener future?
Sources: Network for Business Sustainability, Trade Ready, Corporate Social Performance in Emerging Markets.
It was an absolute pleasure loaning The Taxi Charity for Military Veterans (www.taxicharity.org/) two Sherbet London taxis over the weekend to drive ex-servicemen to the National Memorial Arboretum with 45 WWII veterans D-Day commemorations. Taxi Charity was established in 1948 and provides social events and commemorative trips for veterans from all conflicts to combat loneliness and isolation. A fantastic taxi trade charity – very well done all involved.
We recently had the pleasure to team up with Evolve OOH on the Juniper Networks taxi advertising campaign – a perfect choice for innovation and technology-driven company. Our fleet of bright green taxis went live in line with London’s shops, hospitality, and offices opening timely welcoming people back to the city and promoting Juniper as a leader in Networking and Cybersecurity Solutions.
