Tag Archive: Marketing

1. Gemfields Campaign On London’s New Environmentally Friendly Electric Taxis

   October 12, 2018 9:18 am Comments Off on Gemfields Campaign On London’s New Environmentally Friendly Electric Taxis

    

   Advertising on Sherbet new Electric taxis is the perfect Out of Home Campaign match for Gemfields, who are a leading supplier of responsibly sourced gemstones.

   Outstanding creative livery distinguishes itself from others with colorful painting-like artwork showcasing shiny Rubies and Faberge Egg. Campaign also includes specially designed tip up seats adverts, taxi receipts and video adverts displayed on taxis digital screens.

   As with almost every taxi advertising campaign we provide an executive VIP PR service available to use for our clients as they wish. Gemfields chose to showcase their stunning electric taxis at the Regent St next to their office. With that, we have provided a chauffeur service to the Gemfields team.

   We are looking forward to work with Gemfields, Havas and AdCity again in the near future delivering outstanding out of home taxi campaigns such as this one.

    

   

    

                                            

2. Boohoo London and Regional Campaigns #BoohooInTheCity

   July 27, 2018 9:48 am Comments Off on Boohoo London and Regional Campaigns #BoohooInTheCity

   [vc_row][vc_column][vc_column_text]Sherbet Media is delighted to be working with Mirabelle Communications and Boohoo  which is one of the most successful online retailer brands.

   At the beginning campaign included bright pink and gold full wrap taxi following a  new creative ‘Paisley Scarf‘ print in three colors – Pink, Lilac and Blue. Londoners can enjoy iconic taxi experience with Boohoo branded tip seats, receipts and free WiFi throughout the journey.

   As a part the campaign, Sherbet Media provided exclusive VIP pick up service for the brands PR events. Our hand picked and carefully selected Sherbet drivers were attending the Boohoo and Nasty Gal’s press day in Central London as well as collection launch parties and the London Fashion Week 2017. List of celebrities includes Gemma Collins, Stefflon Don, Talia Storm and Tiffany Watson.

          

   As a part of national campaign our Boohoo taxis are on the roads across the country.

   That includes Sheffield, Edinburgh, Glasgow, Belfast, Cardiff, Newcastle, Nottingham and Bristol

                    

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3. SodaStream #FIGHTPLASTIC Campaign

   July 25, 2018 1:29 pm Comments Off on SodaStream #FIGHTPLASTIC Campaign

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   Look out for the SodaStream co-branded car on London streets this summer!

   As the world’s leading sparkling water brand, SodaStream is committed to helping the UK slash its single-use plastic bottle habit.

   By having a pollution-free Electric Taxi, SodaStream is telling Londoners that they are an eco-friendly brand and are part of the solution to plastic pollution. #FlighPlastic by re-using SodaStream’s durable carbonating bottles time and time again to make sparkling water or to carry water on-the-go, customers don’t buy single-use plastic water bottles.

   Figures from the UK, show that one SodaStream bottle in 2017 helped the average family reduce more than 1280 bottles and cans from our planet (Source SodaStream Global Data). SodaStream continues to lead the pre-cycling mission with its electric black cab.

    

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4. Celebrities Love Pretty Little Thing Taxis

   July 24, 2018 1:47 pm Comments Off on Celebrities Love Pretty Little Thing Taxis

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   Starting as lightweight Liveried taxis in London to create awareness of PLT in conjunction with a social media campaign to tweet a photo of the Taxi to win £150 of PLT vouchers the campaign targeting young females was such an instant success the campaign was extended and has grown to a heavyweight campaign across key cities.

   With over 4,000 entries so far the campaign has had social media impressions of over 500 million.

   PLT then incorporated some of their key stars including Maya Jama (ITV, MTV and BBC Radio 1), Montana Brown (Love Island), Kate Wright and (TOWIE), and Malika Haqq (Keeping Up With The Kardashians), and other social media bloggers and influencers. This has generated huge brand buzz in London and excitement as a part of PLT’s ‘Paint London Pink’ campaign.

    

   About LAST NIGHT 😝🔥PrettyLittleThing x @MayaJama launch party went OFF 🙌🏼🦄🌴💘😍💅🏼💥 Catch all the BTS on our IG story RN 👉🏼 https://t.co/M7g5XyTXRL pic.twitter.com/bLPaMo9Hy0

   — PrettyLittleThing (@OfficialPLT) June 26, 2018

    

    

   

   Malika Haqq

   

    

   

   Montana Brown

   

    

   

   

   

    

    

    

    

    

    

    

    

   

    

   

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

   Overall, the Pretty Little Thing campaign has marked itself as one of the most recognizable Out Of Home campaigns on the streets of London.

   Sherbet Media are delighted to be working with Pretty Little Thing and our friends at  Mirabelle Communications.

    

   Look out for some more celebrities and surprises across London this season.

    

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5. Visit Qatar Taxis at the World Travel Market 2017

   February 12, 2018 12:53 am Comments Off on Visit Qatar Taxis at the World Travel Market 2017

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   Visit Qatar unveils its new campaign, ‘Qatar Welcomes the World’ at World Travel Market –

   One of the leading, prestigious events in the global Travel Trade calendar.

   

   The QTA stand showcased a strong delegation of leading private sector partners including hotels, destination management companies (DMCs) and other hospitality suppliers, providing a comprehensive one-stop welcoming service to the international travel trade. ‘Qatar Welcomes the World’ is a result of the recent visa announcements that Qatar is to become the most open country in the region. Sherbet Media’s prestigious First Class QTA branded taxis hugely complemented whole stand and brand’s presence at the event.

   QTA’s presence at WTM comes at a significant time in the country’s tourism development. To showcase this development, QTA’s branded taxis creative have distinguished itself form others by most eye-catching and ‘FLAGTASTIC’ full livery so far. Mix of 80 colorful flags of visa-free countries have been chosen for display on Sherbet London taxis.

   In addition, exclusive VIP pick up service was provided for ‘Visit Qatar‘ guests who went to WTM making it a smooth and enjoyable process to get to and from the location.

   

   Guests had a personal concierge service with carefully selected drivers who have been working with Visit Qatar for many years. Qatar taxis including utilizing our HD Digital Screen inside the vehicle featured branded tip seats with 6 different creatives, branded receipts and free Sherbet London WiFi available to use throughout all the journey. Also, each Qatar taxi was provided with Sherbet London goodie bags which was filled up to the top with refreshments, snacks and stationary.

   Overall event and our collaboration with ‘Visit Qatar’ turned out to be a huge success. Therefore, the campaign marked Qatar as one of the most recognizable brands at the World Travel Market London 2017.

    

    

    

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6. Mansion Casino | We’re ready to play, are you?

   12:52 am Comments Off on Mansion Casino | We’re ready to play, are you?

   The newest Mansion Casino ‘We’re ready to play, are you?’ campaign with Sherbet Media.

   This past season we were delighted to showcase stunning Mansion Casino Supersides on our Sherbet taxis.

   Sherbet & Mansion Casino colourful taxis were turning heads on the streets of London raising awareness of the brand and its newest offer amongst large and diverse audience of millions. As well as providing coverage outside the taxi, Sherbet Media interior advertising reached those travelling on board the taxis through branded tip seats and receipts pads.

   As Mansion Casino states: ‘At Casino.com, anything can happen!’ campaign creative concept sparks excitement and anticipation within its audience. Commenting on the UK campaign, Mansion marketing detailed that it wanted to create an authentic feel and message for its relaunch of Casino.com, one of the oldest online gambling brands.