Tag Archive: Media

1. In The Style x Dani Dyer Collection Launch PR Stunt

   October 12, 2018 11:43 am Comments Off on In The Style x Dani Dyer Collection Launch PR Stunt

    

   Much anticipated collaboration with an online fashion brand ‘In The Style’ and Love Island 2018 winner Dani Dyer launched and promoted using branded bus and our taxi.

    

   Dani was using her branded taxi throughout the event, giving interviews to the press and photo call. The #DaniOnTour started in the morning at South Bank and lasted the whole day. Dani was touring key locations across London, and was using both her bus and taxi to communicate key messages for the campaign and creating much interest in the city. The activity was widely noticed by the press (Daily Mail, Ok Magazine and the Mirror) and was featured on the news numerous times.Taxi full livery reflected the whole feel of the collection – pink, girly and fun.

   We have worked with Dani and In The Style team on the taxi logistics and we have provided one of our the best PR taxi drivers.

    

    

    

    

           

2. Television Centre Promotes its New Apartments on Sherbet Taxis

   10:27 am Comments Off on Television Centre Promotes its New Apartments on Sherbet Taxis

    

   Television Centre complex promotes its new homes, offices and television studios situated at one of the most desirable London’s locations – White City.

   Campaign includes mix of Supersides and full Liveries with branded receipts and taxi tip up seats to maximise the potential of mix creative formats. Using bespoke techniques and technologies such as our client app/booking portals plus Telematics journey data, digital photo recording, and GPS tracking, we track and report every taxi as it delivers the campaign.

   By combining media with PR one of our TVC branded taxis was visible at Television Centre PR parties available for guests and press to use for their journeys.

    

      

3. Gemfields Campaign On London’s New Environmentally Friendly Electric Taxis

   9:18 am Comments Off on Gemfields Campaign On London’s New Environmentally Friendly Electric Taxis

    

   Advertising on Sherbet new Electric taxis is the perfect Out of Home Campaign match for Gemfields, who are a leading supplier of responsibly sourced gemstones.

   Outstanding creative livery distinguishes itself from others with colorful painting-like artwork showcasing shiny Rubies and Faberge Egg. Campaign also includes specially designed tip up seats adverts, taxi receipts and video adverts displayed on taxis digital screens.

   As with almost every taxi advertising campaign we provide an executive VIP PR service available to use for our clients as they wish. Gemfields chose to showcase their stunning electric taxis at the Regent St next to their office. With that, we have provided a chauffeur service to the Gemfields team.

   We are looking forward to work with Gemfields, Havas and AdCity again in the near future delivering outstanding out of home taxi campaigns such as this one.

    

   

    

                                            

4. TOPSHOP & TOPMAN Taxi Advertising Campaign

   July 30, 2018 3:06 pm Comments Off on TOPSHOP & TOPMAN Taxi Advertising Campaign

   

    

   Together with Havas Media and Topshop & Topman our colorful ‘graffiti’ style branded taxis were launch into London streets promoting London’s Topshop stores and a ‘Win a trip to LA’ competition.

   Competition closes 5th August 2018, 12.00am GMT

   Alongside with branded taxi tip up seats we’ve provided advert slots displayed in taxis digital screens showing Topshop’s branded message.

   As a part of the campaign we’ve provided a personal VIP chauffeur service for a YouTuber Jack Maynard  during #LFWM Topman party.

    

   Our Topshop taxis not only gained great visibility on the roads but in social media sites as well. Following a #summerinthecity people shared snaps of our colorful Topshop Topman taxis.

    

    

                              

    

5. Boohoo London and Regional Campaigns #BoohooInTheCity

   July 27, 2018 9:48 am Comments Off on Boohoo London and Regional Campaigns #BoohooInTheCity

   [vc_row][vc_column][vc_column_text]Sherbet Media is delighted to be working with Mirabelle Communications and Boohoo  which is one of the most successful online retailer brands.

   At the beginning campaign included bright pink and gold full wrap taxi following a  new creative ‘Paisley Scarf‘ print in three colors – Pink, Lilac and Blue. Londoners can enjoy iconic taxi experience with Boohoo branded tip seats, receipts and free WiFi throughout the journey.

   As a part the campaign, Sherbet Media provided exclusive VIP pick up service for the brands PR events. Our hand picked and carefully selected Sherbet drivers were attending the Boohoo and Nasty Gal’s press day in Central London as well as collection launch parties and the London Fashion Week 2017. List of celebrities includes Gemma Collins, Stefflon Don, Talia Storm and Tiffany Watson.

          

   As a part of national campaign our Boohoo taxis are on the roads across the country.

   That includes Sheffield, Edinburgh, Glasgow, Belfast, Cardiff, Newcastle, Nottingham and Bristol

                    

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6. Mansion Casino | We’re ready to play, are you?

   February 12, 2018 12:52 am Comments Off on Mansion Casino | We’re ready to play, are you?

   The newest Mansion Casino ‘We’re ready to play, are you?’ campaign with Sherbet Media.

   This past season we were delighted to showcase stunning Mansion Casino Supersides on our Sherbet taxis.

   Sherbet & Mansion Casino colourful taxis were turning heads on the streets of London raising awareness of the brand and its newest offer amongst large and diverse audience of millions. As well as providing coverage outside the taxi, Sherbet Media interior advertising reached those travelling on board the taxis through branded tip seats and receipts pads.

   As Mansion Casino states: ‘At Casino.com, anything can happen!’ campaign creative concept sparks excitement and anticipation within its audience. Commenting on the UK campaign, Mansion marketing detailed that it wanted to create an authentic feel and message for its relaunch of Casino.com, one of the oldest online gambling brands.