Tag Archive: Out of Home

1. Visit Seattle Superside Campaign on London’s Iconic Taxis

   October 30, 2018 12:51 pm Comments Off on Visit Seattle Superside Campaign on London’s Iconic Taxis

    

   This autumn season Visit Seattle travel and tourism office run taxi advertising campaign with Sherbet Media to promote Seattle as an exciting urban city surrounded by unmatched natural beauty where adventure awaits.

   Campaign included taxi supersides which showcased beautiful Seattle city overview, tip seats, receipts and advert played on taxis digital screens. Visit Seattle taxi activity was carefully planned to be placed around London key events such as NFL games where Seattle Seahawks played at Wembley Stadium.

   Visit Seattle campaign marks as an example of how travel brands are using OOH taxi advertising to engage with consumers and bring travelers to desired holiday destination. For travel and tourist boards Sherbet enhanced targeting and measurement capabilities such as targeted Telematics systems and Sherbet booking app signal the beginning of a new and exciting era in out of home advertising sector.

    

      

2. Huge Sherbet Ride App Advertising Campaign on London’s Billboards

   October 12, 2018 12:51 pm Comments Off on Huge Sherbet Ride App Advertising Campaign on London’s Billboards

    

   Sherbet London has launched a huge marketing campaign advertising their new Black Taxi App in key areas around the capital.

    

   The new app recently launched to both drivers and customers offers a premium service with only TXE, Mercedes Vito and TX4 vehicles available to hire.

   The advertisements can be seen on key billboards which includes the Euston underpass. For the drivers the app features a modern and easy to navigate booking system, with a one touch interface and notification alerts so users can operate more than one application at a time.

   Drivers will have access to VIP, Corporate, pre-booked and Airport Transfers.

   Commenting earlier this year on the app launch, CEO Asher Moses said:

   ‘This is another milestone in our evolution. We’ve invested a lot of time and expertise into this app. The app will drive the Sherbet London premium service with fixed-prices and quality Corporate and Airport Transfer work.’

    

   

    

   Our drivers represent the Sherbet values –

   their vehicles will be pristine, air conditioned or heated, our drivers smartly dressed, and we’ll offer bottled water to customers on arrival.

   This is all part of the evolution of our service and brand. Our focus is how we use service excellence and technology to ensure a premium journey experience.

    

    

    

    

    

   https://youtu.be/JSDorJPnuV8

   Source: Taxi Point

3. LFW 2018 with House of Holland & Vype

   12:23 pm Comments Off on LFW 2018 with House of Holland & Vype

    

   London Fashion Week 2018 took place 14th-18th September following by London Fashion Week Festival on the 20th-23rd September. It showcased over 250 designers to a global audience of influential media and retailers.

    

   What’s more, it is one of the “Big Four“ fashion weeks along with New York, Milan and Paris. London Fashion Week is an opportunity for brands to associate with one of the key retail events of the year.

   This year we had a pleasure to work with well recognizable high end brands – House of Holland & Vype. They showcased their iconic design on our new Sherbet environmentally friendly electric taxis. Taxis were available all throughout the LFW events and parties to use for the House of Holland & Vype VIP guests. Guests included well known talented musicians such as Nadia Rose and the The Naughty Boy.

   LFT brings in over 5000 press and buyers with orders of over £100 million, with visitors attending from over 70 countries it is a truly global event that generates large scale social media involvement.

    

   Source: Talon Outdoor

    

    

    

                             

4. In The Style x Dani Dyer Collection Launch PR Stunt

   11:43 am Comments Off on In The Style x Dani Dyer Collection Launch PR Stunt

    

   Much anticipated collaboration with an online fashion brand ‘In The Style’ and Love Island 2018 winner Dani Dyer launched and promoted using branded bus and our taxi.

    

   Dani was using her branded taxi throughout the event, giving interviews to the press and photo call. The #DaniOnTour started in the morning at South Bank and lasted the whole day. Dani was touring key locations across London, and was using both her bus and taxi to communicate key messages for the campaign and creating much interest in the city. The activity was widely noticed by the press (Daily Mail, Ok Magazine and the Mirror) and was featured on the news numerous times.Taxi full livery reflected the whole feel of the collection – pink, girly and fun.

   We have worked with Dani and In The Style team on the taxi logistics and we have provided one of our the best PR taxi drivers.

    

    

    

    

           

5. Gemfields Campaign On London’s New Environmentally Friendly Electric Taxis

   9:18 am Comments Off on Gemfields Campaign On London’s New Environmentally Friendly Electric Taxis

    

   Advertising on Sherbet new Electric taxis is the perfect Out of Home Campaign match for Gemfields, who are a leading supplier of responsibly sourced gemstones.

   Outstanding creative livery distinguishes itself from others with colorful painting-like artwork showcasing shiny Rubies and Faberge Egg. Campaign also includes specially designed tip up seats adverts, taxi receipts and video adverts displayed on taxis digital screens.

   As with almost every taxi advertising campaign we provide an executive VIP PR service available to use for our clients as they wish. Gemfields chose to showcase their stunning electric taxis at the Regent St next to their office. With that, we have provided a chauffeur service to the Gemfields team.

   We are looking forward to work with Gemfields, Havas and AdCity again in the near future delivering outstanding out of home taxi campaigns such as this one.

    

   

    

                                            

6. Boohoo London and Regional Campaigns #BoohooInTheCity

   July 27, 2018 9:48 am Comments Off on Boohoo London and Regional Campaigns #BoohooInTheCity

   [vc_row][vc_column][vc_column_text]Sherbet Media is delighted to be working with Mirabelle Communications and Boohoo  which is one of the most successful online retailer brands.

   At the beginning campaign included bright pink and gold full wrap taxi following a  new creative ‘Paisley Scarf‘ print in three colors – Pink, Lilac and Blue. Londoners can enjoy iconic taxi experience with Boohoo branded tip seats, receipts and free WiFi throughout the journey.

   As a part the campaign, Sherbet Media provided exclusive VIP pick up service for the brands PR events. Our hand picked and carefully selected Sherbet drivers were attending the Boohoo and Nasty Gal’s press day in Central London as well as collection launch parties and the London Fashion Week 2017. List of celebrities includes Gemma Collins, Stefflon Don, Talia Storm and Tiffany Watson.

          

   As a part of national campaign our Boohoo taxis are on the roads across the country.

   That includes Sheffield, Edinburgh, Glasgow, Belfast, Cardiff, Newcastle, Nottingham and Bristol

                    

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7. Mansion Casino | We’re ready to play, are you?

   February 12, 2018 12:52 am Comments Off on Mansion Casino | We’re ready to play, are you?

   The newest Mansion Casino ‘We’re ready to play, are you?’ campaign with Sherbet Media.

   This past season we were delighted to showcase stunning Mansion Casino Supersides on our Sherbet taxis.

   Sherbet & Mansion Casino colourful taxis were turning heads on the streets of London raising awareness of the brand and its newest offer amongst large and diverse audience of millions. As well as providing coverage outside the taxi, Sherbet Media interior advertising reached those travelling on board the taxis through branded tip seats and receipts pads.

   As Mansion Casino states: ‘At Casino.com, anything can happen!’ campaign creative concept sparks excitement and anticipation within its audience. Commenting on the UK campaign, Mansion marketing detailed that it wanted to create an authentic feel and message for its relaunch of Casino.com, one of the oldest online gambling brands.