Prettylittlething.com newest addition to the existing taxi advertising campaign on our premium electric taxis.
Our unicorn electric taxis have started circulating across London so you can catch a ride in style.
The campaign also includes branded interior tip seats and taxi receipts.
Get in Touch for Taxi Advertising
Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!
Online fashion retailer PrettyLittleThing has teamed up with Little Mix on their newest stunning clothing collection. For their Parisian themed launch party at Aynhoe Park in Oxfordshire, we have provided an executive chauffeur service where VIPs, guests, and stars could utilize our safe, iconic London pink PLT taxis for their travel to from the party. 
Guests were brought in via pink unicorn PLT taxis, with influencers being driven down from London in a party bus with the girls’ faces and signatures down the side, where they were treated to sweets and drinks to get them in the mood to party. The exterior and interior of the luxury venue were covered with pink balloons, feathers, and flowers which our branded PLT taxis complemented and fitted into the scenery perfectly. Our PLT taxis have been featured numerous times across all social media channels, media, and press gaining millions of impressions and brand recognition.
Working together with Mirabelle Communications on the PrettyLittleThing high weight, long term taxi advertising campaign over the years it is safe to say that the campaign has marked itself as iconic and one of the most recognizable out of home campaigns in London.
We hand-pick our PR ambassador drivers unlike any other taxi provider and work with many reputable brands and VIPs across the UK. Look out for some more celebrities and surprises with PLT taxis in the future.
Get in Touch for Taxi Advertising
Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!
[vc_row][vc_column][vc_column_text]Sherbet Media is delighted to be working with Mirabelle Communications and Boohoo which is one of the most successful online retailer brands.
At the beginning campaign included bright pink and gold full wrap taxi following a new creative ‘Paisley Scarf‘ print in three colors – Pink, Lilac and Blue. Londoners can enjoy iconic taxi experience with Boohoo branded tip seats, receipts and free WiFi throughout the journey.
As a part the campaign, Sherbet Media provided exclusive VIP pick up service for the brands PR events. Our hand picked and carefully selected Sherbet drivers were attending the Boohoo and Nasty Gal’s press day in Central London as well as collection launch parties and the London Fashion Week 2017. List of celebrities includes Gemma Collins, Stefflon Don, Talia Storm and Tiffany Watson.
As a part of national campaign our Boohoo taxis are on the roads across the country.
That includes Sheffield, Edinburgh, Glasgow, Belfast, Cardiff, Newcastle, Nottingham and Bristol
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Starting as lightweight Liveried taxis in London to create awareness of PLT in conjunction with a social media campaign to tweet a photo of the Taxi to win £150 of PLT vouchers the campaign targeting young females was such an instant success the campaign was extended and has grown to a heavyweight campaign across key cities.
With over 4,000 entries so far the campaign has had social media impressions of over 500 million.
PLT then incorporated some of their key stars including Maya Jama (ITV, MTV and BBC Radio 1), Montana Brown (Love Island), Kate Wright and (TOWIE), and Malika Haqq (Keeping Up With The Kardashians), and other social media bloggers and influencers. This has generated huge brand buzz in London and excitement as a part of PLT’s ‘Paint London Pink’ campaign.
About LAST NIGHT 😝🔥PrettyLittleThing x @MayaJama launch party went OFF 🙌🏼🦄🌴💘😍💅🏼💥 Catch all the BTS on our IG story RN 👉🏼 https://t.co/M7g5XyTXRL pic.twitter.com/bLPaMo9Hy0
— PrettyLittleThing (@OfficialPLT) June 26, 2018
Malika Haqq
Montana Brown
Overall, the Pretty Little Thing campaign has marked itself as one of the most recognizable Out Of Home campaigns on the streets of London.
Sherbet Media are delighted to be working with Pretty Little Thing and our friends at Mirabelle Communications.
Look out for some more celebrities and surprises across London this season.
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