Tag Archive: Sherbet Media

1. CHINA DAILY UK | Sherbet Ride Taxi App Provides Electric Rides in London

   November 29, 2018 12:10 pm Comments Off on CHINA DAILY UK | Sherbet Ride Taxi App Provides Electric Rides in London

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   Sherbet Ride Taxi App Provides Electric Rides in London

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   Sherbet London is delighted to be featured in a China Daily article that goes into detail on how Londoners can now guarantee electric taxi rides in low emission capable vehicles, thanks to a new mobile application Sherbet Ride that connects users with a fleet of electric black cabs made by Chinese automaker Geely.

    

   Read more here: http://europe.chinadaily.com.cn/a/201811/28/WS5bfd7682a310eff30328b5e6.html

    

   Download the Sherbet Ride App on Android & iOS to Hire an Electric Taxi with us today!

   www.sherbetride.com

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2. Stuart Weitzman Taxi Advertising Campaign

   November 12, 2018 11:05 am Comments Off on Stuart Weitzman Taxi Advertising Campaign

   

    

   This autumn Sherbet Media ran Stuart Weitzman’s out of home advertising campaign on iconic London taxis. Full livery adverts reflects the brands colour and logo bringing public’s attention on the city streets. Each Stuart Weitzman taxi had branded receipts and tip up seats as well as digital adverts featuring world’s top models who advertise Stuart Weitzman’s classic boot shoes. In addition taxis were present at the Stuart Weitzman’s private VIP party at Regent Street for photography and press purposes.

    

      

    

    

    

    

3. Visit Seattle Superside Campaign on London’s Iconic Taxis

   October 30, 2018 12:51 pm Comments Off on Visit Seattle Superside Campaign on London’s Iconic Taxis

    

   This autumn season Visit Seattle travel and tourism office run taxi advertising campaign with Sherbet Media to promote Seattle as an exciting urban city surrounded by unmatched natural beauty where adventure awaits.

   Campaign included taxi supersides which showcased beautiful Seattle city overview, tip seats, receipts and advert played on taxis digital screens. Visit Seattle taxi activity was carefully planned to be placed around London key events such as NFL games where Seattle Seahawks played at Wembley Stadium.

   Visit Seattle campaign marks as an example of how travel brands are using OOH taxi advertising to engage with consumers and bring travelers to desired holiday destination. For travel and tourist boards Sherbet enhanced targeting and measurement capabilities such as targeted Telematics systems and Sherbet booking app signal the beginning of a new and exciting era in out of home advertising sector.

    

      

4. LFW 2018 with House of Holland & Vype

   October 12, 2018 12:23 pm Comments Off on LFW 2018 with House of Holland & Vype

    

   London Fashion Week 2018 took place 14th-18th September following by London Fashion Week Festival on the 20th-23rd September. It showcased over 250 designers to a global audience of influential media and retailers.

    

   What’s more, it is one of the “Big Four“ fashion weeks along with New York, Milan and Paris. London Fashion Week is an opportunity for brands to associate with one of the key retail events of the year.

   This year we had a pleasure to work with well recognizable high end brands – House of Holland & Vype. They showcased their iconic design on our new Sherbet environmentally friendly electric taxis. Taxis were available all throughout the LFW events and parties to use for the House of Holland & Vype VIP guests. Guests included well known talented musicians such as Nadia Rose and the The Naughty Boy.

   LFT brings in over 5000 press and buyers with orders of over £100 million, with visitors attending from over 70 countries it is a truly global event that generates large scale social media involvement.

    

   Source: Talon Outdoor

    

    

    

                             

5. In The Style x Dani Dyer Collection Launch PR Stunt

   11:43 am Comments Off on In The Style x Dani Dyer Collection Launch PR Stunt

    

   Much anticipated collaboration with an online fashion brand ‘In The Style’ and Love Island 2018 winner Dani Dyer launched and promoted using branded bus and our taxi.

    

   Dani was using her branded taxi throughout the event, giving interviews to the press and photo call. The #DaniOnTour started in the morning at South Bank and lasted the whole day. Dani was touring key locations across London, and was using both her bus and taxi to communicate key messages for the campaign and creating much interest in the city. The activity was widely noticed by the press (Daily Mail, Ok Magazine and the Mirror) and was featured on the news numerous times.Taxi full livery reflected the whole feel of the collection – pink, girly and fun.

   We have worked with Dani and In The Style team on the taxi logistics and we have provided one of our the best PR taxi drivers.

    

    

    

    

           

6. Television Centre Promotes its New Apartments on Sherbet Taxis

   10:27 am Comments Off on Television Centre Promotes its New Apartments on Sherbet Taxis

    

   Television Centre complex promotes its new homes, offices and television studios situated at one of the most desirable London’s locations – White City.

   Campaign includes mix of Supersides and full Liveries with branded receipts and taxi tip up seats to maximise the potential of mix creative formats. Using bespoke techniques and technologies such as our client app/booking portals plus Telematics journey data, digital photo recording, and GPS tracking, we track and report every taxi as it delivers the campaign.

   By combining media with PR one of our TVC branded taxis was visible at Television Centre PR parties available for guests and press to use for their journeys.

    

      

7. Gemfields Campaign On London’s New Environmentally Friendly Electric Taxis

   9:18 am Comments Off on Gemfields Campaign On London’s New Environmentally Friendly Electric Taxis

    

   Advertising on Sherbet new Electric taxis is the perfect Out of Home Campaign match for Gemfields, who are a leading supplier of responsibly sourced gemstones.

   Outstanding creative livery distinguishes itself from others with colorful painting-like artwork showcasing shiny Rubies and Faberge Egg. Campaign also includes specially designed tip up seats adverts, taxi receipts and video adverts displayed on taxis digital screens.

   As with almost every taxi advertising campaign we provide an executive VIP PR service available to use for our clients as they wish. Gemfields chose to showcase their stunning electric taxis at the Regent St next to their office. With that, we have provided a chauffeur service to the Gemfields team.

   We are looking forward to work with Gemfields, Havas and AdCity again in the near future delivering outstanding out of home taxi campaigns such as this one.

    

   

    

                                            

8. TOPSHOP & TOPMAN Taxi Advertising Campaign

   July 30, 2018 3:06 pm Comments Off on TOPSHOP & TOPMAN Taxi Advertising Campaign

   

    

   Together with Havas Media and Topshop & Topman our colorful ‘graffiti’ style branded taxis were launch into London streets promoting London’s Topshop stores and a ‘Win a trip to LA’ competition.

   Competition closes 5th August 2018, 12.00am GMT

   Alongside with branded taxi tip up seats we’ve provided advert slots displayed in taxis digital screens showing Topshop’s branded message.

   As a part of the campaign we’ve provided a personal VIP chauffeur service for a YouTuber Jack Maynard  during #LFWM Topman party.

    

   Our Topshop taxis not only gained great visibility on the roads but in social media sites as well. Following a #summerinthecity people shared snaps of our colorful Topshop Topman taxis.

    

    

                              

    

9. Mansion Casino | We’re ready to play, are you?

   February 12, 2018 12:52 am Comments Off on Mansion Casino | We’re ready to play, are you?

   The newest Mansion Casino ‘We’re ready to play, are you?’ campaign with Sherbet Media.

   This past season we were delighted to showcase stunning Mansion Casino Supersides on our Sherbet taxis.

   Sherbet & Mansion Casino colourful taxis were turning heads on the streets of London raising awareness of the brand and its newest offer amongst large and diverse audience of millions. As well as providing coverage outside the taxi, Sherbet Media interior advertising reached those travelling on board the taxis through branded tip seats and receipts pads.

   As Mansion Casino states: ‘At Casino.com, anything can happen!’ campaign creative concept sparks excitement and anticipation within its audience. Commenting on the UK campaign, Mansion marketing detailed that it wanted to create an authentic feel and message for its relaunch of Casino.com, one of the oldest online gambling brands.