Tag Archive: Sherbet

1. Visit Seattle Superside Campaign on London’s Iconic Taxis

   October 30, 2018 12:51 pm Comments Off on Visit Seattle Superside Campaign on London’s Iconic Taxis

    

   This autumn season Visit Seattle travel and tourism office run taxi advertising campaign with Sherbet Media to promote Seattle as an exciting urban city surrounded by unmatched natural beauty where adventure awaits.

   Campaign included taxi supersides which showcased beautiful Seattle city overview, tip seats, receipts and advert played on taxis digital screens. Visit Seattle taxi activity was carefully planned to be placed around London key events such as NFL games where Seattle Seahawks played at Wembley Stadium.

   Visit Seattle campaign marks as an example of how travel brands are using OOH taxi advertising to engage with consumers and bring travelers to desired holiday destination. For travel and tourist boards Sherbet enhanced targeting and measurement capabilities such as targeted Telematics systems and Sherbet booking app signal the beginning of a new and exciting era in out of home advertising sector.

    

      

2. Huge Sherbet Ride App Advertising Campaign on London’s Billboards

   October 12, 2018 12:51 pm Comments Off on Huge Sherbet Ride App Advertising Campaign on London’s Billboards

    

   Sherbet London has launched a huge marketing campaign advertising their new Black Taxi App in key areas around the capital.

    

   The new app recently launched to both drivers and customers offers a premium service with only TXE, Mercedes Vito and TX4 vehicles available to hire.

   The advertisements can be seen on key billboards which includes the Euston underpass. For the drivers the app features a modern and easy to navigate booking system, with a one touch interface and notification alerts so users can operate more than one application at a time.

   Drivers will have access to VIP, Corporate, pre-booked and Airport Transfers.

   Commenting earlier this year on the app launch, CEO Asher Moses said:

   ‘This is another milestone in our evolution. We’ve invested a lot of time and expertise into this app. The app will drive the Sherbet London premium service with fixed-prices and quality Corporate and Airport Transfer work.’

    

   

    

   Our drivers represent the Sherbet values –

   their vehicles will be pristine, air conditioned or heated, our drivers smartly dressed, and we’ll offer bottled water to customers on arrival.

   This is all part of the evolution of our service and brand. Our focus is how we use service excellence and technology to ensure a premium journey experience.

    

    

    

    

    

   https://youtu.be/JSDorJPnuV8

   Source: Taxi Point

3. LFW 2018 with House of Holland & Vype

   12:23 pm Comments Off on LFW 2018 with House of Holland & Vype

    

   London Fashion Week 2018 took place 14th-18th September following by London Fashion Week Festival on the 20th-23rd September. It showcased over 250 designers to a global audience of influential media and retailers.

    

   What’s more, it is one of the “Big Four“ fashion weeks along with New York, Milan and Paris. London Fashion Week is an opportunity for brands to associate with one of the key retail events of the year.

   This year we had a pleasure to work with well recognizable high end brands – House of Holland & Vype. They showcased their iconic design on our new Sherbet environmentally friendly electric taxis. Taxis were available all throughout the LFW events and parties to use for the House of Holland & Vype VIP guests. Guests included well known talented musicians such as Nadia Rose and the The Naughty Boy.

   LFT brings in over 5000 press and buyers with orders of over £100 million, with visitors attending from over 70 countries it is a truly global event that generates large scale social media involvement.

    

   Source: Talon Outdoor

    

    

    

                             

4. In The Style x Dani Dyer Collection Launch PR Stunt

   11:43 am Comments Off on In The Style x Dani Dyer Collection Launch PR Stunt

    

   Much anticipated collaboration with an online fashion brand ‘In The Style’ and Love Island 2018 winner Dani Dyer launched and promoted using branded bus and our taxi.

    

   Dani was using her branded taxi throughout the event, giving interviews to the press and photo call. The #DaniOnTour started in the morning at South Bank and lasted the whole day. Dani was touring key locations across London, and was using both her bus and taxi to communicate key messages for the campaign and creating much interest in the city. The activity was widely noticed by the press (Daily Mail, Ok Magazine and the Mirror) and was featured on the news numerous times.Taxi full livery reflected the whole feel of the collection – pink, girly and fun.

   We have worked with Dani and In The Style team on the taxi logistics and we have provided one of our the best PR taxi drivers.

    

    

    

    

           

5. Television Centre Promotes its New Apartments on Sherbet Taxis

   10:27 am Comments Off on Television Centre Promotes its New Apartments on Sherbet Taxis

    

   Television Centre complex promotes its new homes, offices and television studios situated at one of the most desirable London’s locations – White City.

   Campaign includes mix of Supersides and full Liveries with branded receipts and taxi tip up seats to maximise the potential of mix creative formats. Using bespoke techniques and technologies such as our client app/booking portals plus Telematics journey data, digital photo recording, and GPS tracking, we track and report every taxi as it delivers the campaign.

   By combining media with PR one of our TVC branded taxis was visible at Television Centre PR parties available for guests and press to use for their journeys.

    

      

6. Sherbet London Continues Growth With Putney Bridge Taxis Ltd Acquisition

   September 28, 2018 10:29 am Comments Off on Sherbet London Continues Growth With Putney Bridge Taxis Ltd Acquisition

    

   Sherbet London continues to deliver on its vision for its fleet and the London Taxi sector, with the acquisition of Putney Bridge Taxis.

    

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   The acquisition includes all assets including the 100-strong fleet and all business services, such as approved LEVC and warranty services. Well-known entrepreneur and business lead, Wendy Sorrell, will continue to manage the fleet for the immediate future, with no changes planned for staff or customers.

    

   Commenting on the acquisition, Sherbet London CEO, Asher Moses said:

   “I am thrilled to announce this acquisition. Wendy is a fantastic and determined business owner, who absolutely understands and believes in our vision for the London Taxi Trade and its future. It’s an exciting time, as we seek growth and focus on building a fleet and an industry that is safe, sustainable and benefits all stakeholders.

   Wendy will obviously remain as a Director of PBT and is now a Shareholder in Sherbet; thus its business as usual for all of the PBT and Sherbet team, Putney Bridge & Sherbet Drivers, and all customers and suppliers. I believe that her knowledge and expertise will be of benefit to other areas of the Sherbet London group. Very happy to welcome Wendy and all the Putney Bridge team into the Sherbet family.”

    

   Asher Moses
   CEO Sherbet London

    

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7. TOPSHOP & TOPMAN Taxi Advertising Campaign

   July 30, 2018 3:06 pm Comments Off on TOPSHOP & TOPMAN Taxi Advertising Campaign

   

    

   Together with Havas Media and Topshop & Topman our colorful ‘graffiti’ style branded taxis were launch into London streets promoting London’s Topshop stores and a ‘Win a trip to LA’ competition.

   Competition closes 5th August 2018, 12.00am GMT

   Alongside with branded taxi tip up seats we’ve provided advert slots displayed in taxis digital screens showing Topshop’s branded message.

   As a part of the campaign we’ve provided a personal VIP chauffeur service for a YouTuber Jack Maynard  during #LFWM Topman party.

    

   Our Topshop taxis not only gained great visibility on the roads but in social media sites as well. Following a #summerinthecity people shared snaps of our colorful Topshop Topman taxis.

    

    

                              

    

8. Boohoo London and Regional Campaigns #BoohooInTheCity

   July 27, 2018 9:48 am Comments Off on Boohoo London and Regional Campaigns #BoohooInTheCity

   [vc_row][vc_column][vc_column_text]Sherbet Media is delighted to be working with Mirabelle Communications and Boohoo  which is one of the most successful online retailer brands.

   At the beginning campaign included bright pink and gold full wrap taxi following a  new creative ‘Paisley Scarf‘ print in three colors – Pink, Lilac and Blue. Londoners can enjoy iconic taxi experience with Boohoo branded tip seats, receipts and free WiFi throughout the journey.

   As a part the campaign, Sherbet Media provided exclusive VIP pick up service for the brands PR events. Our hand picked and carefully selected Sherbet drivers were attending the Boohoo and Nasty Gal’s press day in Central London as well as collection launch parties and the London Fashion Week 2017. List of celebrities includes Gemma Collins, Stefflon Don, Talia Storm and Tiffany Watson.

          

   As a part of national campaign our Boohoo taxis are on the roads across the country.

   That includes Sheffield, Edinburgh, Glasgow, Belfast, Cardiff, Newcastle, Nottingham and Bristol

                    

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9. Sherbet London Drives New Vision New Website

   July 20, 2018 11:22 am Comments Off on Sherbet London Drives New Vision New Website

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   Sherbet London have launched a new website. The new website delivers three key messages to Sherbet London’s identified audiences of drivers, passengers and media partners: Drive with Sherbet, Ride with Sherbet and Advertise with Sherbet.

   Asher Moses, CEO of Sherbet London, said:

   “The new Sherbet London is about building a network of professional drivers, by driving investment in sustainable, environmentally-friendly vehicles. We want to build a community that supports drivers in delivering technology and service excellence. The website is a key part of delivering against this vision.”

   The new website, www.sherbetlondon.com, pulls together information in one place for all key audiences. Drivers can find out which vehicles are available for rent or apply to join the elite network, designed for owner-drivers and leasers of electric vehicles. Asher added,

   “Over the last five years, we have focused on growing our fleet Now we are focused on the future, and that must to be built on the back of a low or zero emissions fleet. So, we’re continuing to invest heavily in electric LEVC vehicles and we’re actively recruiting owner-drivers with electric vehicles. We want these drivers to come and talk to us and receive the support they need so we can collectively future proof the safest, premium transport system in London.”

   Sherbet London utilise the latest technology in all vehicles, providing detailed GPS tracking data, credit card payment terminals, in-vehicle surveillance, external cameras, fixed and hourly fares, high access to airport transfers and film shoot work.

   “The beauty of the Sherbet London model is that we have identified the most lucrative channels for drivers to increase their income and we focus on them via every channel. So, when we take on a media partner, we are thinking of ways to maximise that partnership and improve the experience for the customer and the income generation potential for the driver.”

   Asher said.

   Follow@SherbetLondon on Twitter and Facebook or @SherbetLDN on Instagram.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ultimate_spacer height=”30″][/vc_column][/vc_row]