Comments Off on Sherbet London Ranked at No 41 on the Sunday Times Fastest Track 100
We are delighted to announce that Sherbet London is ranked at No 41 on the 23rd annual Sunday Times Virgin Atlantic Fast Track 100 as one of Britain’s private companies with the fastest-growing sales.
We are fully committed to our vision powered by investment and belief in sustainable electric power technology, focus on delivering technological and service excellence.
This announcement will be published this weekend in the Business section in the broadsheet supplement and the tablet edition and on the Fast Track website from Sunday.
Comments Off on Sherbet Ride ‘Love Sport’ Radio Interview On the Impact of Uber Losing Their License
Listen to the Martin Bell’s Love Sport Radio interview with Sherbet Ride CEO Asher Moses on the impact of Uber losing their license, electric taxi experience, sustainable travel, and green future.
Comments Off on Sherbet Ride Electric Taxi Powering the Zero Emission Mission To Europe
The iconic London Black Cab is powering a Euro Mission to Germany for the Eco Grand Prix on 29th November.
The expedition aims to promote sustainable transport alternatives, strengthen EU trade
and promote healthy competition in collaboration with the 24-hour race – whatever
happens with Brexit.
Sherbet Ride CEO Asher Moses said: “It’s great to see the much loved iconic licensed London Electric taxi taking part in the EV Euro mission. We are establishing a community that enables us to future proof of the London Taxi transport infrastructure. The Electric Vehicle drivers will depart from London Bridge on Thursday 28th November and embark on the 1,200-mile cross channel expedition to the Motorsport Arena in Oschersleben near Berlin, aiming to persuade organisers of the Eco Grand Prix to bring the event to the UK.
Eco Grand Prix founder Rafael De Mestre said: “Electric cars are the perfect products to give the human race the chance to survive. We are at the point where we can effect change, but there can be no more delay. This international 24-hour race series is a perfect way to showcase that.”
The EV Euro Mission also aims to dispel the myth that electric cars are hampered by
range and performance, while encouraging friendly rivalry with European counterparts.
Ric Boullemier, EV Driver said: “Whether we’re part of Europe or not, we have to work together when it comes to reducing CO2 emissions. Education is crucial and the clock is ticking to improve our driving habits. You can follow our progress via my Instagram account @TheSustainableDad.”
Completing the drive from London to Germany is only the first stage, as the main event
will see more than 50 cars going bumper to bumper at the arena for sustainable glory.
Sherbet Ride CEO, Asher Moses added: “We support technology and sustainability and focus on customer service and excellence. Sherbet’s evolution is about the future: the future of the industry, our children’s future, and the environment.
“3,000 London drivers have invested in electric vehicles the future is here and now. This trip to Germany will surely put to rest the myth that electric vehicles cannot travel long distances.
Sherbet London and London’s taxi drivers will continue to lead the way to help companies in the ULEZ zone to reduce carbon emissions in London as per the Mayor’s strategy.”
2021 Eco Grand Prix venues
Norway, Spain, Austria, Netherlands, UK, Hungary, France, Romania, Germany,
Andorra, Italy, Czech Republic, Lithuania, Azerbaijan, UAE (Abu Dhabi) and Ukraine.
Additional nations are welcome to contact the organisers
Check the newsletter archive for more information:
Rafael de Mestre adds: “This technology opens the mind to thinking about how to survive on our beautiful planet. It is bringing nations together, avoiding wars and opening the way to a sustainable future. “Energy storage is the most important thing the human race will need to survive. It will enable us to travel the universe and electric cars are the first step, followed by aeroplanes and then spaceships.”
Comments Off on Visit Houston – An Out of This World City Break
#MyHouston – Houston, An Out of This World City Break
Are you ready to start planning your USA adventure? Why not visit America’s fourth largest city – Houston filled with world fine class dining, arts, hotels, and nightlife.
Sherbet Media had a pleasure to showcase Visit Houston on our premium electric, sustainable taxi fleet. Supersides design in vibrant, energetic colors with a trendy graffiti pattern in the middle brings your attention and embrace southern vibes to travelers in gloomy London. The campaign also included taxi interior branded tip-up seats and receipts.
Comments Off on Jo Malone – Ultimate Gift Destination
Approaching this upcoming festive gifting season, Jo Malone utilised our premium branded electric taxi at one of their holiday-themed press events in London. The brand showcased its sleek and classy black Jo Malone ribbon across our luxury electric taxi to promote their store as an ultimate gift destination.
Guests including social media influencers had the Jo Malone electric taxi available at their disposal for photo opportunities parked outside the magnificent Rosewood London hotel where the event took place.
Comments Off on Illinois – Are You Up For Amazing?
Illinois – Are You Up For Amazing?
A recent superside campaign on our iconic London taxis for the Illinois Office of Tourism included a taxi PR activation and guest transfers. For the third year running Illinois & its Route 66 partners were the main sponsors of the Regent Street Motor Show which took place at the beginning of November. With Regent Street closed that day for the event from Piccadilly Circus to Oxford Street, our PR ambassador drivers were circling around in a taxi parade in central London. With motors on display celebrating 125 years of motoring our Illinois campaign spread massive awareness amongst tourists and travelers.
The campaign also included taxi interior branded tip-up seats and receipts.
The latest edition of a full livery taxi campaign with colorful wraps showcasing Florida’s legendary fishing and diving activities. The campaign also includes taxi branded tip up passenger seats and licensed London taxi receipts.
Comments Off on Stuart Weitzman Autumn Taxi Advertising Campaign
Alongside with branded standard iconic taxis, this Autumn’s Stuart Weitzman out of home taxi advertising campaign included a premium electric livery format. Taxis’ sleek graphics design perfectly reflects the brand’s look. Celebrity model Kendall Jenner who is the brand’s ambassador starred in three different digital video contents that were displayed on taxis screens at specific times targeting the audience on the move throughout the duration of the campaign.
Comments Off on Barbados Taxis Are Taking Over The UK
Unmissable Barbados taxis are taking over capital’s streets bringing sunshine and vibrant colours to travellers in rainy London.
Working together with Mirabelle Communications and Barbados Tourism Marketing Inc. (BTMI) on the Barbados taxi advertising campaign that started in September, images of Barbados are splashed across more than 55 taxis in London aimed at promoting travel to this country. Formats include supersides, full liveries, branded taxi receipts and digital adverts inside taxi screens. This is part of an integrated campaign including print, radio, TV and digital marketing.
