Comments Off on Television Centre Promotes its New Apartments on Sherbet Taxis
Television Centre complex promotes its new homes, offices and television studios situated at one of the most desirable London’s locations – White City.
Campaign includes mix of Supersides and full Liveries with branded receipts and taxi tip up seats to maximise the potential of mix creative formats. Using bespoke techniques and technologies such as our client app/booking portals plus Telematics journey data, digital photo recording, and GPS tracking, we track and report every taxi as it delivers the campaign.
By combining media with PR one of our TVC branded taxis was visible at Television Centre PR parties available for guests and press to use for their journeys.
Outstanding creative livery distinguishes itself from others with colorful painting-like artwork showcasing shiny Rubies and Faberge Egg. Campaign also includes specially designed tip up seats adverts, taxi receipts and video adverts displayed on taxis digital screens.
As with almost every taxi advertising campaign we provide an executive VIP PR service available to use for our clients as they wish. Gemfields chose to showcase their stunning electric taxis at the Regent St next to their office. With that, we have provided a chauffeur service to the Gemfields team.
We are looking forward to work with Gemfields, Havas and AdCity again in the near future delivering outstanding out of home taxi campaigns such as this one.
Comments Off on Sherbet London Continues Growth With Putney Bridge Taxis Ltd Acquisition
Sherbet London continues to deliver on its vision for its fleet and the London Taxi sector, with the acquisition of Putney Bridge Taxis.
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The acquisition includes all assets including the 100-strong fleet and all business services, such as approved LEVC and warranty services. Well-known entrepreneur and business lead, Wendy Sorrell, will continue to manage the fleet for the immediate future, with no changes planned for staff or customers.
Commenting on the acquisition, Sherbet London CEO, Asher Moses said:
“I am thrilled to announce this acquisition. Wendy is a fantastic and determined business owner, who absolutely understands and believes in our vision for the London Taxi Trade and its future. It’s an exciting time, as we seek growth and focus on building a fleet and an industry that is safe, sustainable and benefits all stakeholders.
Wendy will obviously remain as a Director of PBT and is now a Shareholder in Sherbet; thus its business as usual for all of the PBT and Sherbet team, Putney Bridge & Sherbet Drivers, and all customers and suppliers. I believe that her knowledge and expertise will be of benefit to other areas of the Sherbet London group. Very happy to welcome Wendy and all the Putney Bridge team into the Sherbet family.”
Comments Off on TOPSHOP & TOPMAN Taxi Advertising Campaign
Together with Havas Media and Topshop & Topman our colorful ‘graffiti’ style branded taxis were launch into London streets promoting London’s Topshop stores and a ‘Win a trip to LA’ competition.
Competition closes 5th August 2018, 12.00am GMT
Alongside with branded taxi tip up seats we’ve provided advert slots displayed in taxis digital screens showing Topshop’s branded message.
As a part of the campaign we’ve provided a personal VIP chauffeur service for a YouTuber Jack Maynard during #LFWM Topman party.
Our Topshop taxis not only gained great visibility on the roads but in social media sites as well. Following a #summerinthecity people shared snaps of our colorful Topshop Topman taxis.
Comments Off on Boohoo London and Regional Campaigns #BoohooInTheCity
[vc_row][vc_column][vc_column_text]Sherbet Media is delighted to be working with Mirabelle Communications and Boohoo which is one of the most successful online retailer brands.
At the beginning campaign included bright pink and gold full wrap taxi following a new creative ‘Paisley Scarf‘ print in three colors – Pink, Lilac and Blue. Londoners can enjoy iconic taxi experience with Boohoo branded tip seats, receipts and free WiFi throughout the journey.
As a part the campaign, Sherbet Media provided exclusive VIP pick up service for the brands PR events. Our hand picked and carefully selected Sherbet drivers were attending the Boohoo and Nasty Gal’s press day in Central London as well as collection launch parties and the London Fashion Week 2017. List of celebrities includes Gemma Collins, Stefflon Don, Talia Storm and Tiffany Watson.
As a part of national campaign our Boohoo taxis are on the roads across the country.
That includes Sheffield, Edinburgh, Glasgow, Belfast, Cardiff, Newcastle, Nottingham and Bristol
Look out for the SodaStream co-branded car on London streets this summer!
As the world’s leading sparkling water brand, SodaStream is committed to helping the UK slash its single-use plastic bottle habit.
By having a pollution-free Electric Taxi, SodaStream is telling Londoners that they are an eco-friendly brand and are part of the solution to plastic pollution. #FlighPlastic by re-using SodaStream’s durable carbonating bottles time and time again to make sparkling water or to carry water on-the-go, customers don’t buy single-use plastic water bottles.
Figures from the UK, show that one SodaStream bottle in 2017 helped the average family reduce more than 1280 bottles and cans from our planet (Source SodaStream Global Data). SodaStream continues to lead the pre-cycling mission with its electric black cab.
Comments Off on Celebrities Love Pretty Little Thing Taxis
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Starting as lightweight Liveried taxis in London to create awareness of PLT in conjunction with a social media campaign to tweet a photo of the Taxi to win £150 of PLT vouchers the campaign targeting young females was such an instant success the campaign was extended and has grown to a heavyweight campaign across key cities.
With over 4,000 entries so far the campaign has had social media impressions of over 500 million.
PLT then incorporated some of their key stars including Maya Jama (ITV, MTV and BBC Radio 1), Montana Brown (Love Island), Kate Wright and (TOWIE), and Malika Haqq (Keeping Up With The Kardashians), and other social media bloggers and influencers. This has generated huge brand buzz in London and excitement as a part of PLT’s ‘Paint London Pink’ campaign.
Sherbet London have launched a new website. The new website delivers three key messages to Sherbet London’s identified audiences of drivers, passengers and media partners: Drive with Sherbet, Ride with Sherbet and Advertise with Sherbet.
Asher Moses, CEO of Sherbet London, said:
“The new Sherbet London is about building a network of professional drivers, by driving investment in sustainable, environmentally-friendly vehicles. We want to build a community that supports drivers in delivering technology and service excellence. The website is a key part of delivering against this vision.”
The new website,www.sherbetlondon.com, pulls together information in one place for all key audiences. Drivers can find out which vehicles are available for rent or apply to join the elite network, designed for owner-drivers and leasers of electric vehicles. Asher added,
“Over the last five years, we have focused on growing our fleet Now we are focused on the future, and that must to be built on the back of a low or zero emissions fleet. So, we’re continuing to invest heavily in electric LEVC vehicles and we’re actively recruiting owner-drivers with electric vehicles. We want these drivers to come and talk to us and receive the support they need so we can collectively future proof the safest, premium transport system in London.”
Sherbet London utilise the latest technology in all vehicles, providing detailed GPS tracking data, credit card payment terminals, in-vehicle surveillance, external cameras, fixed and hourly fares, high access to airport transfers and film shoot work.
“The beauty of the Sherbet London model is that we have identified the most lucrative channels for drivers to increase their income and we focus on them via every channel. So, when we take on a media partner, we are thinking of ways to maximise that partnership and improve the experience for the customer and the income generation potential for the driver.”
Asher said.
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Comments Off on Visit Qatar Taxis at the World Travel Market 2017
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Visit Qatar unveils its new campaign, ‘Qatar Welcomes the World’ at World Travel Market –
One of the leading, prestigious events in the global Travel Trade calendar.
The QTA stand showcased a strong delegation of leading private sector partners including hotels, destination management companies (DMCs) and other hospitality suppliers, providing a comprehensive one-stop welcoming service to the international travel trade. ‘Qatar Welcomes the World’ is a result of the recent visa announcements that Qatar is to become the most open country in the region. Sherbet Media’s prestigious First Class QTA branded taxis hugely complemented whole stand and brand’s presence at the event.
QTA’s presence at WTM comes at a significant time in the country’s tourism development. To showcase this development, QTA’s branded taxis creative have distinguished itself form others by most eye-catching and ‘FLAGTASTIC’ full livery so far. Mix of 80 colorful flags of visa-free countries have been chosen for display on Sherbet London taxis.
In addition, exclusive VIP pick up service was provided for ‘Visit Qatar‘ guests who went to WTM making it a smooth and enjoyable process to get to and from the location.
Guests had a personal concierge service with carefully selected drivers who have been working with Visit Qatar for many years. Qatar taxis including utilizing our HD Digital Screen inside the vehicle featured branded tip seats with 6 different creatives, branded receipts and free Sherbet London WiFi available to use throughout all the journey. Also, each Qatar taxi was provided with Sherbet London goodie bags which was filled up to the top with refreshments, snacks and stationary.
Overall event and our collaboration with ‘Visit Qatar’ turned out to be a huge success. Therefore, the campaign marked Qatar as one of the most recognizable brands at the World Travel Market London 2017.
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Alongside with branded taxi tip up seats we’ve provided advert slots displayed in taxis digital screens showing Topshop’s branded message.
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