Tag Archive: Taxi

1. Sherbet London CEO Asher Moses Interview By Cab Chat

   November 21, 2018 10:49 am Comments Off on Sherbet London CEO Asher Moses Interview By Cab Chat

    

   Listen to the podcast where SuperCabby AKA Jamie Interviews Asher Moses the CEO of Sherbet London.

   Cab Chat originally interviewed Asher back in early 2014 where he explained plans for Sherbet and the London Taxi Industry. A lot of Asher’s plans have now come to fruition and he talks about how things have gone, his vision for the future and enhancements that are still yet to be rolled out.

   Listen to the full interview here: https://cabchatshow.uk/asher-moses-interview-november-2018/

2. Stuart Weitzman Taxi Advertising Campaign

   November 12, 2018 11:05 am Comments Off on Stuart Weitzman Taxi Advertising Campaign

   

    

   This autumn Sherbet Media ran Stuart Weitzman’s out of home advertising campaign on iconic London taxis. Full livery adverts reflects the brands colour and logo bringing public’s attention on the city streets. Each Stuart Weitzman taxi had branded receipts and tip up seats as well as digital adverts featuring world’s top models who advertise Stuart Weitzman’s classic boot shoes. In addition taxis were present at the Stuart Weitzman’s private VIP party at Regent Street for photography and press purposes.

    

      

    

    

    

    

3. Visit Seattle Superside Campaign on London’s Iconic Taxis

   October 30, 2018 12:51 pm Comments Off on Visit Seattle Superside Campaign on London’s Iconic Taxis

    

   This autumn season Visit Seattle travel and tourism office run taxi advertising campaign with Sherbet Media to promote Seattle as an exciting urban city surrounded by unmatched natural beauty where adventure awaits.

   Campaign included taxi supersides which showcased beautiful Seattle city overview, tip seats, receipts and advert played on taxis digital screens. Visit Seattle taxi activity was carefully planned to be placed around London key events such as NFL games where Seattle Seahawks played at Wembley Stadium.

   Visit Seattle campaign marks as an example of how travel brands are using OOH taxi advertising to engage with consumers and bring travelers to desired holiday destination. For travel and tourist boards Sherbet enhanced targeting and measurement capabilities such as targeted Telematics systems and Sherbet booking app signal the beginning of a new and exciting era in out of home advertising sector.

    

      

4. Huge Sherbet Ride App Advertising Campaign on London’s Billboards

   October 12, 2018 12:51 pm Comments Off on Huge Sherbet Ride App Advertising Campaign on London’s Billboards

    

   Sherbet London has launched a huge marketing campaign advertising their new Black Taxi App in key areas around the capital.

    

   The new app recently launched to both drivers and customers offers a premium service with only TXE, Mercedes Vito and TX4 vehicles available to hire.

   The advertisements can be seen on key billboards which includes the Euston underpass. For the drivers the app features a modern and easy to navigate booking system, with a one touch interface and notification alerts so users can operate more than one application at a time.

   Drivers will have access to VIP, Corporate, pre-booked and Airport Transfers.

   Commenting earlier this year on the app launch, CEO Asher Moses said:

   ‘This is another milestone in our evolution. We’ve invested a lot of time and expertise into this app. The app will drive the Sherbet London premium service with fixed-prices and quality Corporate and Airport Transfer work.’

    

   

    

   Our drivers represent the Sherbet values –

   their vehicles will be pristine, air conditioned or heated, our drivers smartly dressed, and we’ll offer bottled water to customers on arrival.

   This is all part of the evolution of our service and brand. Our focus is how we use service excellence and technology to ensure a premium journey experience.

    

    

    

    

    

   https://youtu.be/JSDorJPnuV8

   Source: Taxi Point

5. LFW 2018 with House of Holland & Vype

   12:23 pm Comments Off on LFW 2018 with House of Holland & Vype

    

   London Fashion Week 2018 took place 14th-18th September following by London Fashion Week Festival on the 20th-23rd September. It showcased over 250 designers to a global audience of influential media and retailers.

    

   What’s more, it is one of the “Big Four“ fashion weeks along with New York, Milan and Paris. London Fashion Week is an opportunity for brands to associate with one of the key retail events of the year.

   This year we had a pleasure to work with well recognizable high end brands – House of Holland & Vype. They showcased their iconic design on our new Sherbet environmentally friendly electric taxis. Taxis were available all throughout the LFW events and parties to use for the House of Holland & Vype VIP guests. Guests included well known talented musicians such as Nadia Rose and the The Naughty Boy.

   LFT brings in over 5000 press and buyers with orders of over £100 million, with visitors attending from over 70 countries it is a truly global event that generates large scale social media involvement.

    

   Source: Talon Outdoor

    

    

    

                             

6. Television Centre Promotes its New Apartments on Sherbet Taxis

   10:27 am Comments Off on Television Centre Promotes its New Apartments on Sherbet Taxis

    

   Television Centre complex promotes its new homes, offices and television studios situated at one of the most desirable London’s locations – White City.

   Campaign includes mix of Supersides and full Liveries with branded receipts and taxi tip up seats to maximise the potential of mix creative formats. Using bespoke techniques and technologies such as our client app/booking portals plus Telematics journey data, digital photo recording, and GPS tracking, we track and report every taxi as it delivers the campaign.

   By combining media with PR one of our TVC branded taxis was visible at Television Centre PR parties available for guests and press to use for their journeys.

    

      

7. TOPSHOP & TOPMAN Taxi Advertising Campaign

   July 30, 2018 3:06 pm Comments Off on TOPSHOP & TOPMAN Taxi Advertising Campaign

   

    

   Together with Havas Media and Topshop & Topman our colorful ‘graffiti’ style branded taxis were launch into London streets promoting London’s Topshop stores and a ‘Win a trip to LA’ competition.

   Competition closes 5th August 2018, 12.00am GMT

   Alongside with branded taxi tip up seats we’ve provided advert slots displayed in taxis digital screens showing Topshop’s branded message.

   As a part of the campaign we’ve provided a personal VIP chauffeur service for a YouTuber Jack Maynard  during #LFWM Topman party.

    

   Our Topshop taxis not only gained great visibility on the roads but in social media sites as well. Following a #summerinthecity people shared snaps of our colorful Topshop Topman taxis.

    

    

                              

    

8. Boohoo London and Regional Campaigns #BoohooInTheCity

   July 27, 2018 9:48 am Comments Off on Boohoo London and Regional Campaigns #BoohooInTheCity

   [vc_row][vc_column][vc_column_text]Sherbet Media is delighted to be working with Mirabelle Communications and Boohoo  which is one of the most successful online retailer brands.

   At the beginning campaign included bright pink and gold full wrap taxi following a  new creative ‘Paisley Scarf‘ print in three colors – Pink, Lilac and Blue. Londoners can enjoy iconic taxi experience with Boohoo branded tip seats, receipts and free WiFi throughout the journey.

   As a part the campaign, Sherbet Media provided exclusive VIP pick up service for the brands PR events. Our hand picked and carefully selected Sherbet drivers were attending the Boohoo and Nasty Gal’s press day in Central London as well as collection launch parties and the London Fashion Week 2017. List of celebrities includes Gemma Collins, Stefflon Don, Talia Storm and Tiffany Watson.

          

   As a part of national campaign our Boohoo taxis are on the roads across the country.

   That includes Sheffield, Edinburgh, Glasgow, Belfast, Cardiff, Newcastle, Nottingham and Bristol

                    

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9. SodaStream #FIGHTPLASTIC Campaign

   July 25, 2018 1:29 pm Comments Off on SodaStream #FIGHTPLASTIC Campaign

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   Look out for the SodaStream co-branded car on London streets this summer!

   As the world’s leading sparkling water brand, SodaStream is committed to helping the UK slash its single-use plastic bottle habit.

   By having a pollution-free Electric Taxi, SodaStream is telling Londoners that they are an eco-friendly brand and are part of the solution to plastic pollution. #FlighPlastic by re-using SodaStream’s durable carbonating bottles time and time again to make sparkling water or to carry water on-the-go, customers don’t buy single-use plastic water bottles.

   Figures from the UK, show that one SodaStream bottle in 2017 helped the average family reduce more than 1280 bottles and cans from our planet (Source SodaStream Global Data). SodaStream continues to lead the pre-cycling mission with its electric black cab.

    

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10. Celebrities Love Pretty Little Thing Taxis

    July 24, 2018 1:47 pm Comments Off on Celebrities Love Pretty Little Thing Taxis

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    Starting as lightweight Liveried taxis in London to create awareness of PLT in conjunction with a social media campaign to tweet a photo of the Taxi to win £150 of PLT vouchers the campaign targeting young females was such an instant success the campaign was extended and has grown to a heavyweight campaign across key cities.

    With over 4,000 entries so far the campaign has had social media impressions of over 500 million.

    PLT then incorporated some of their key stars including Maya Jama (ITV, MTV and BBC Radio 1), Montana Brown (Love Island), Kate Wright and (TOWIE), and Malika Haqq (Keeping Up With The Kardashians), and other social media bloggers and influencers. This has generated huge brand buzz in London and excitement as a part of PLT’s ‘Paint London Pink’ campaign.

     

    About LAST NIGHT 😝🔥PrettyLittleThing x @MayaJama launch party went OFF 🙌🏼🦄🌴💘😍💅🏼💥 Catch all the BTS on our IG story RN 👉🏼 https://t.co/M7g5XyTXRL pic.twitter.com/bLPaMo9Hy0

    — PrettyLittleThing (@OfficialPLT) June 26, 2018

     

     

    

    Malika Haqq

    

     

    

    Montana Brown

    

     

    

    

    

     

     

     

     

     

     

     

     

    

     

    

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Overall, the Pretty Little Thing campaign has marked itself as one of the most recognizable Out Of Home campaigns on the streets of London.

    Sherbet Media are delighted to be working with Pretty Little Thing and our friends at  Mirabelle Communications.

     

    Look out for some more celebrities and surprises across London this season.

     

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