Tag Archive: Celebrities

1. Lewis Capaldi x Samsung Campaign

   February 21, 2020 12:57 pm Comments Off on Lewis Capaldi x Samsung Campaign

   We had a pleasure to team up with Taylor Herring on a fully integrated campaign launch for Samsung Galaxy S20 smartphone starring Lewis Capaldi.

   Multi award-winning, creative agency Taylor Herring utilised our branded premium electric taxi to chauffeured the Scottish singer and team during a surprise ‘pop-up’ gig that took place in London’s Covent Garden on Saturday (15 February) where Capaldi performed unannounced to shoppers in Seven Dials Market.

   A series of 30-second ads for Samsung aired over a single ad break during Brit Awards on ITV and tell the story of the surprise gig.

   The first spot which features Instagram-style vertical filming, shows the star cruising around London en route to his gig in a wrapped London taxi. Capaldi then leaps into action with his surprise show from a balcony in the market hall for the two further spots and ends with the star leading a mass singalong of his number one Someone You Loved.

   Our branded electric taxi was a part of an integrated campaign that included a secret gig, a big screen live feed, a Facebook live stream, and in-store activations.

   

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

2. Taxi Ad Campaigns That Went Viral

   January 31, 2020 11:26 am Comments Off on Taxi Ad Campaigns That Went Viral

   Taxi Ad Campaigns That Went Viral

   Some of our campaigns created unforgettable moments and experiences that were (and still are) captured and circulated widely online, dominating the social media sphere. Here are just a few examples of the iconic taxi advertising campaigns we’ve produced that have gone viral.

   Prettylittlething.com

   

   Have you seen pink taxis driving around London? 

   The answer is probably – yes. Here’s why:

   How it started – 2017 PLT competition launch in conjunction with a social media campaign – tweet a photo of the Taxi to win £150 of PLT vouchers. Starting with over 3,000 entries with more than 300 million impressions, increasing to over 500 million impressions and countless pictures shared on social media until this day. PLT Taxis have dominated #pinktaxi #taxi4plt #pinkcabs #LondonTaxi.

   We have provided our iconic pink taxis for numerous VIP events and collection launches with celebrities like Malika Haqq, Montana Brown, Maya Jama, and Little Mix.

   Trolls

   

   Launch of DVD Release

   Special build taxi with customised interior and exterior used for PR activation.

   Over 2 million social impressions delivered across 1 week.

   Mentions and Tweets include: Heat, Comedy Central UK, First News, National Geographic Kids, Shrek’s Adventure, Total Film.

   

   Hugo Boss Eyewear

   Henry Cavill Collab

   Heavyweight superside campaign starring Henry Cavill. #SharpenYourFocus campaign delivered over 40k impressions, 3k engagements and 100 shares across all social media platforms. Actor’s fans and followers were the main sources of traffic.

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

3. Stuart Weitzman Autumn Taxi Advertising Campaign

   November 10, 2019 12:18 pm Comments Off on Stuart Weitzman Autumn Taxi Advertising Campaign

   

   Alongside with branded standard iconic taxis, this Autumn’s Stuart Weitzman out of home taxi advertising campaign included a premium electric livery format. Taxis’ sleek graphics design perfectly reflects the brand’s look. Celebrity model Kendall Jenner who is the brand’s ambassador starred in three different digital video contents that were displayed on taxis screens at specific times targeting the audience on the move throughout the duration of the campaign.

   

   

   

   
   

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

4. PrettyLittleThing X Little Mix Launch Party

   November 7, 2019 1:54 pm Comments Off on PrettyLittleThing X Little Mix Launch Party

   

   Online fashion retailer PrettyLittleThing has teamed up with Little Mix on their newest stunning clothing collection. For their Parisian themed launch party at Aynhoe Park in Oxfordshire, we have provided an executive chauffeur service where VIPs, guests, and stars could utilize our safe, iconic London pink PLT taxis for their travel to from the party. 

   Guests were brought in via pink unicorn PLT taxis, with influencers being driven down from London in a party bus with the girls’ faces and signatures down the side, where they were treated to sweets and drinks to get them in the mood to party. The exterior and interior of the luxury venue were covered with pink balloons, feathers, and flowers which our branded PLT taxis complemented and fitted into the scenery perfectly. Our PLT taxis have been featured numerous times across all social media channels, media, and press gaining millions of impressions and brand recognition.

   Working together with Mirabelle Communications on the PrettyLittleThing high weight, long term taxi advertising campaign over the years it is safe to say that the campaign has marked itself as iconic and one of the most recognizable out of home campaigns in London.

   We hand-pick our PR ambassador drivers unlike any other taxi provider and work with many reputable brands and VIPs across the UK. Look out for some more celebrities and surprises with PLT taxis in the future.

   

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

5. Shaun the Sheep Movie Farmageddon x Woolmark Electric Taxis

   October 1, 2019 12:10 pm Comments Off on Shaun the Sheep Movie Farmageddon x Woolmark Electric Taxis

   

   Sherbet London is delighted to be working with Evolve OOH on such an exciting electric taxi campaign promoting ‘super-soft wool’ together with The Woolmark Company for the premiere of the new Shaun the Sheep Movie Farmageddon in London.

   Cast and crew including musician Danny Jones and YouTuber Joe Sugg arrived in style at the Odeon Luxe Leicester Square wearing Woolmark’s clothes in the Shaun the Sheep themed electric taxis.

   This brilliant PR activation around the event generated media coverage and social media buzz around the movie. The campaign includes branded interior tip up seats and advert spot on taxi digital screens.

       

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

6. Jo Malone Electric Taxi for John Boyega

   July 16, 2019 10:17 am Comments Off on Jo Malone Electric Taxi for John Boyega

    

        

    

   Our new Jo Malone taxi advertising campaign on an environmentally friendly electric taxi. Sitting outside Jo Malone’s offices ready for its first VIP pick up, John Boyega, Hollywood star, and self-styled Jo Malone Gent. The elegant and sleek design of the taxi perfectly reflects the brand’s look and feel. The famous actor, known for his role in the Star Wars, was picked up by our Sherbet Ride driver ambassador after the event. John shared his premium electric taxi experience on his social media channels reaching over 1.7 million followers. See the video below:

    

   Leaving in style ! pic.twitter.com/8kbbgFkDu6

   — John Boyega (@JohnBoyega) July 9, 2019

    

   If you are looking to enhance your campaign by facilitating taxis for photo opportunities, PR events, product launches or VIP pickups get in touch with our PR team who will be at hand to accommodate your request.

    

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

7. Missy Empire National Taxi Campaign in Birmingham

   May 16, 2019 12:19 pm Comments Off on Missy Empire National Taxi Campaign in Birmingham

   

   Online fashion retailer Missy Empire and One Agency has started taxi advertising campaign.

   A long term national campaign in Birmingham includes taxi interior advertising on tip up seats and branded receipts pads.

   The bright eye-catching taxis are to drive brand awareness across targeted locations and actively engage with current and potential customers.

    

      

    

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

8. In The Style x Emily Atack Press Day & Collection Launch

   March 7, 2019 4:05 pm Comments Off on In The Style x Emily Atack Press Day & Collection Launch

   

   In The Style had recently launched their latest collaboration with the jungle queen and the Inbetweeners star who stole everyone’s heart, Emily Atack.

   In The Style describes this collection as all about embracing who you are and reflects Emily’s motivating motto about body positivity and loving what you have. With the range available in sizes 6-24 and styles for everyone.

   At the collection’s press day last week Emily arrived in her own iconic branded In The Style taxi which was decorated with pink balloons, throws and cushions. Emily was proudly posing in front of the taxi whilst paparazzi were taking pictures which ended up on the first pages of top magazines such as Daily Mail, Ok! and the Mirror.

   Following the press day’s success few days later Emily made an entrance in her taxi at the official collection launch party at the Libertine by Chinatown. Along with her close friends Emily was sharing snaps and videos of both event’s on her social media accounts.

   

   Our campaigns bring local knowledge with global reach. With advertising, you can reach 30 million people in London alone.

   Liveried wrapped taxi, Superside campaigns, In-taxi TV, In-taxi WiFi splash screens. Taxis for films, documentaries and PR events. We can cover all sectors and all eventualities for your taxi campaign.

   Get in Touch for Cab Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

9. STUART WEITZMAN Campaign Featuring Kendall Jenner and Willow Smith

   March 5, 2019 4:25 pm Comments Off on STUART WEITZMAN Campaign Featuring Kendall Jenner and Willow Smith

    

   Stuart Weitzman’s freshly released campaign #SWWALK starring Kendall Jenner, Willow Smith, Yang Mi, and Jean Campbell introduces a wide range of nude themed shoes this #SWSpring19. With that, our new Stuart Weitzman taxi advertising campaign includes the iconic digital video advert with “Walk It Talk It” song by Migos featuring Drake, displayed on the taxi screens. What’s more, each taxi has Stuart Weitzman’s branded receipts to give out to the passengers.

    

   

    

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

10. Stuart Weitzman Taxi Advertising Campaign

    November 12, 2018 11:05 am Comments Off on Stuart Weitzman Taxi Advertising Campaign

    

     

    This autumn Sherbet Media ran Stuart Weitzman’s out of home advertising campaign on iconic London taxis. Full livery adverts reflects the brands colour and logo bringing public’s attention on the city streets. Each Stuart Weitzman taxi had branded receipts and tip up seats as well as digital adverts featuring world’s top models who advertise Stuart Weitzman’s classic boot shoes. In addition taxis were present at the Stuart Weitzman’s private VIP party at Regent Street for photography and press purposes.