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    • Tag Archive: Fashion

    1. Shop like it’s 2019 River Island Taxi Campaign

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      Our recent collaboration with River Island for store reopening on the 12th April 2021

      Sherbet Media River Island London Taxi CabsOur bright yellow branded taxis with 3 different slogans were celebrating the good old days in 2019 when it wasn’t acceptable to wear PJs to work, and clothes went on your bottom half too!

      Throughout the day, we provided exclusive VIP rides to and from the River Island store at Oxford Street. Influencers and journalists enjoyed their safe cab journeys driven by our brand ambassador drivers. Branded hand sanitisers were also available for passenger use. The whole event was widely shared on social media creating campaign buzz and generating massive engagement. Our River Island branded taxis complemented the campaign’s bright yellow theme perfectly contributing to the ultimate brand experience.

      Our Sherbet Media team are experts in planning impactful taxi advertising campaigns. We’d love to support you so please call the Sherbet Electric Taxi company media team to see what we can do for your brand.

      Get in Touch for Taxi Advertising 

    2. Dior pop up at Harrods

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      Our premium Electric Taxis boast soft velvet embroidered with distinctive pattern and Dior Oblique motifs to celebrate Dior AW20 collection by Maria Grazia Chiuri, exclusively available at the Harrods pop-up store this August.

      Making a worldwide debut at Harrods, brand-new velvet iterations of the label’s emblematic handbags will be available to shop, from the Saddle to the Lady D-Lite and the iconic Dior Book Tote, with select pieces available for personalisation using the ABCDior service.

      ‘Dior are extremely happy with the speed, quality and execution of the campaign delivery by Sherbet, Drivers were great and the cabs look excellent’

         

      Get in Touch for Taxi Advertising 

      Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

      www.sherbetride.com

    3. Sherbet Ride x Dan Pontarlier

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      Moving sustainably with Dan Pontarlier.

      Sherbet Ride was an obvious transportation choice for Dan Pontarlier who spent a few days in London attending PURE – leading fashion trade show at Olympia. Dan is a sustainability project manager and consultant for the fashion, tourism and hospitality industry who’s motto is to live sustainably. ‘Make your choices sustain our future world. What you wear matters, how you move counts’  Hence driving down harmful carbon emissions whilst traveling was a significant matter for Dan. Dan commented –  ‘Not only Sherbet Ride are sustainable, but their guest service is also impressive and part of their DNA.’

      We were pleased to hear that Dan enjoyed his Sherbet Ride electric experience. Here’s how he described his journeys – ‘I used them 5 times to get to PURE and back and also to catch the train at St. Pancras to go back to Paris, and as I had reserved the rides, each time my Sherbet Ride driver was waiting for me. During the ride, I could continue working as they are fully wifi and USB equipped, take a nap or just enjoy the sights through the glass sunroof. The drivers all know London at heart so Glenn –which was the top driver for me, friendly as no one I have ever meet– and his colleagues got me each time in record time to destination and the fixed fares avoid surprises when needing to pay.’

      It’s great to hear such positive feedback.

      Visit Dan’s blog to find out more https://www.sustainable-man.com/sherbet-ride-london

      Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

      www.sherbetride.com

    4. Prettylittlething.com Electric Taxis

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      Prettylittlething.com newest addition to the existing taxi advertising campaign on our premium electric taxis.

      Our unicorn electric taxis have started circulating across London so you can catch a ride in style.

      The campaign also includes branded interior tip seats and taxi receipts.

      PLT TXE Sherbet Media London

      Sherbet Media London PLT Electric Taxis

      Get in Touch for Taxi Advertising 

      Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

      www.sherbetride.com

    5. Taxi Ad Campaigns That Went Viral

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      Taxi Ad Campaigns That Went Viral

      Some of our campaigns created unforgettable moments and experiences that were (and still are) captured and circulated widely online, dominating the social media sphere. Here are just a few examples of the iconic taxi advertising campaigns we’ve produced that have gone viral.

      Prettylittlething.com

      PLT Taxi London Sherbet Media

      Have you seen pink taxis driving around London? 

      The answer is probably – yes. Here’s why:

      How it started – 2017 PLT competition launch in conjunction with a social media campaign – tweet a photo of the Taxi to win £150 of PLT vouchers. Starting with over 3,000 entries with more than 300 million impressions, increasing to over 500 million impressions and countless pictures shared on social media until this day. PLT Taxis have dominated #pinktaxi #taxi4plt #pinkcabs #LondonTaxi.

      We have provided our iconic pink taxis for numerous VIP events and collection launches with celebrities like Malika Haqq, Montana Brown, Maya Jama, and Little Mix.

      Trolls

      Advertise Sherbet Trolls Taxi Rainbow Cab DreamWorks Bring Home Happy Fox

      Launch of DVD Release

      Special build taxi with customised interior and exterior used for PR activation.

      Over 2 million social impressions delivered across 1 week.

      Mentions and Tweets include: Heat, Comedy Central UK, First News, National Geographic Kids, Shrek’s Adventure, Total Film.

      Taxi Campaign by Sherbet London Taxi in LondonSherbet London Taxi in LondonSherbet London Taxi Campaign Twitter PostSherbet London Taxi Campaign Social Media PostSherbet London Taxi Advertising on Social MediaTaxi Advertising by Sherbet London

      Hugo Boss Eyewear

      Henry Cavill Collab

      Heavyweight superside campaign starring Henry Cavill. #SharpenYourFocus campaign delivered over 40k impressions, 3k engagements and 100 shares across all social media platforms. Actor’s fans and followers were the main sources of traffic.

      Get in Touch for Taxi Advertising 

      Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

      www.sherbetride.com

    6. De Beers Jewellers – More Than A Gift

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      Our newest livery taxi advertising campaign on both standard and electric iconic London taxis for luxury jewellery brand De Beers. Together with Evolve OOH we have a pleasure to promote De Beers products on our taxis as iconic gifts for any occasion during this festive season. You can choose from diamond rings, earrings, necklaces and bracelets from the stores located at most prestigious London locations including Harrods, Old Bond Street, and Selfridges. The heavyweight campaign also includes branded interior tip up seats and PR activations.

      Get in Touch for Taxi Advertising 

      Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

      www.sherbetride.com

    7. Jo Malone – Ultimate Gift Destination

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      Approaching this upcoming festive gifting season, Jo Malone utilised our premium branded electric taxi at one of their holiday-themed press events in London. The brand showcased its sleek and classy black Jo Malone ribbon across our luxury electric taxi to promote their store as an ultimate gift destination.

      Guests including social media influencers had the Jo Malone electric taxi available at their disposal for photo opportunities parked outside the magnificent Rosewood London hotel where the event took place.

      Get in Touch for Taxi Advertising 

      Download the Android & iOS Sherbet Ride App to Book an Electric Taxi 

      www.sherbetride.com

    8. Stuart Weitzman Autumn Taxi Advertising Campaign

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      Alongside with branded standard iconic taxis, this Autumn’s Stuart Weitzman out of home taxi advertising campaign included a premium electric livery format. Taxis’ sleek graphics design perfectly reflects the brand’s look. Celebrity model Kendall Jenner who is the brand’s ambassador starred in three different digital video contents that were displayed on taxis screens at specific times targeting the audience on the move throughout the duration of the campaign.

      Get in Touch for Taxi Advertising 

      Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

      www.sherbetride.com

    9. PrettyLittleThing X Little Mix Launch Party

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      Online fashion retailer PrettyLittleThing has teamed up with Little Mix on their newest stunning clothing collection. For their Parisian themed launch party at Aynhoe Park in Oxfordshire, we have provided an executive chauffeur service where VIPs, guests, and stars could utilize our safe, iconic London pink PLT taxis for their travel to from the party. 

      Guests were brought in via pink unicorn PLT taxis, with influencers being driven down from London in a party bus with the girls’ faces and signatures down the side, where they were treated to sweets and drinks to get them in the mood to party. The exterior and interior of the luxury venue were covered with pink balloons, feathers, and flowers which our branded PLT taxis complemented and fitted into the scenery perfectly. Our PLT taxis have been featured numerous times across all social media channels, media, and press gaining millions of impressions and brand recognition.

      Working together with Mirabelle Communications on the PrettyLittleThing high weight, long term taxi advertising campaign over the years it is safe to say that the campaign has marked itself as iconic and one of the most recognizable out of home campaigns in London.

      We hand-pick our PR ambassador drivers unlike any other taxi provider and work with many reputable brands and VIPs across the UK. Look out for some more celebrities and surprises with PLT taxis in the future.

      Get in Touch for Taxi Advertising 

      Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

      www.sherbetride.com

    10. Jo Malone Electric Taxi for John Boyega

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      John Boyega Sherbet Electric Taxi Jo Malone London  John Boyega Sherbet Electric Taxi Jo Malone London  John Boyega Sherbet Electric Taxi Jo Malone London  John Boyega Sherbet Electric Taxi Jo Malone London

       

      Our new Jo Malone taxi advertising campaign on an environmentally friendly electric taxi. Sitting outside Jo Malone’s offices ready for its first VIP pick up, John Boyega, Hollywood star, and self-styled Jo Malone Gent. The elegant and sleek design of the taxi perfectly reflects the brand’s look and feel. The famous actor, known for his role in the Star Wars, was picked up by our Sherbet Ride driver ambassador after the event. John shared his premium electric taxi experience on his social media channels reaching over 1.7 million followers. See the video below:

       

       

      If you are looking to enhance your campaign by facilitating taxis for photo opportunities, PR events, product launches or VIP pickups get in touch with our PR team who will be at hand to accommodate your request.

       

      Get in Touch for Taxi Advertising 

      Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

      www.sherbetride.com

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