Tag Archive: Marketing

1. Holiday Destination – Barbados | Taxi Advertising Campaign

   December 5, 2018 11:54 am Comments Off on Holiday Destination – Barbados | Taxi Advertising Campaign

         

   Brilliant Barbados

    

   Sherbet Media and Mirabelle Communications are delighted to deliver a high weight taxi advertising campaign promoting Barbados as a brilliant travel destination targeting London travellers. As Barbados is known for being a beautiful Caribbean island with sun-filled beaches, luxurious accommodations and a vibrant culture there is no surprise that our two different superside creatives show country’s tropical nature. The campaign also includes taxi tip up seats and receipts.

   We would like to wish Barbados Happy Independence Day which was celebrated on the 30th November.

    

2. From Abbey Road to Music Row! 🎵

   December 4, 2018 3:50 pm Comments Off on From Abbey Road to Music Row! 🎵

   

   Have you seen our Nashville taxis yet?

   Sherbet Media once again have teamed up with Nashville Music City this year to promote upcoming London – Nashville daily non-stop flights from spring 2019 and Nashville Tennessee as a music city travel destination.

   Campaign includes two creative superside designs, tip seats and receipts to reach passengers in many different ways.

3. Listen To The Sounds Of Memphis In Our Taxis

   3:09 pm Comments Off on Listen To The Sounds Of Memphis In Our Taxis

   

   Listen to the sounds of Memphis Travel in one of our Memphis taxi!

    

   The Memphis Tourist Board has teamed up with Sherbet Media to once again deliver a highly impact full and engaging taxi advertising campaign.

   This time passangers have a chance to rock out the legends playlists or discover the new sounds by scanning the Spotify barcodes placed on the tip up seats while sitting inside the cab.

   Passengers who share a photo on Instagram with a #memphiscab and tag @MemphisTravel may be featured on the official Memphis social media account!

    

    

    

4. Metro UK Online | Sherbet London Release

   November 29, 2018 10:52 am Comments Off on Metro UK Online | Sherbet London Release

   A fleet of totally Electric London Cabs Hits The Streets

   [dt_divider style=”thick” /]

   

   Last evening Sherbet London was featured on the Metro UK article. The article tells about Asher’s future plans for Sherbet London and covers subjects like black cab trade, Sherbet Drive, Sherbet Ride App, Ultra-Low Emissions Zone (ULEZ), and Electric Taxis.

   Download the Sherbet Ride App on Android & iOS to Hire an Electric Taxi with us today!

   www.sherbetride.com

   [dt_divider style=”thick” /]

5. Stuart Weitzman Taxi Advertising Campaign

   November 12, 2018 11:05 am Comments Off on Stuart Weitzman Taxi Advertising Campaign

   

    

   This autumn Sherbet Media ran Stuart Weitzman’s out of home advertising campaign on iconic London taxis. Full livery adverts reflects the brands colour and logo bringing public’s attention on the city streets. Each Stuart Weitzman taxi had branded receipts and tip up seats as well as digital adverts featuring world’s top models who advertise Stuart Weitzman’s classic boot shoes. In addition taxis were present at the Stuart Weitzman’s private VIP party at Regent Street for photography and press purposes.

    

      

    

    

    

    

6. Visit Seattle Superside Campaign on London’s Iconic Taxis

   October 30, 2018 12:51 pm Comments Off on Visit Seattle Superside Campaign on London’s Iconic Taxis

    

   This autumn season Visit Seattle travel and tourism office run taxi advertising campaign with Sherbet Media to promote Seattle as an exciting urban city surrounded by unmatched natural beauty where adventure awaits.

   Campaign included taxi supersides which showcased beautiful Seattle city overview, tip seats, receipts and advert played on taxis digital screens. Visit Seattle taxi activity was carefully planned to be placed around London key events such as NFL games where Seattle Seahawks played at Wembley Stadium.

   Visit Seattle campaign marks as an example of how travel brands are using OOH taxi advertising to engage with consumers and bring travelers to desired holiday destination. For travel and tourist boards Sherbet enhanced targeting and measurement capabilities such as targeted Telematics systems and Sherbet booking app signal the beginning of a new and exciting era in out of home advertising sector.

    

      

7. Huge Sherbet Ride App Advertising Campaign on London’s Billboards

   October 12, 2018 12:51 pm Comments Off on Huge Sherbet Ride App Advertising Campaign on London’s Billboards

    

   Sherbet London has launched a huge marketing campaign advertising their new Black Taxi App in key areas around the capital.

    

   The new app recently launched to both drivers and customers offers a premium service with only TXE, Mercedes Vito and TX4 vehicles available to hire.

   The advertisements can be seen on key billboards which includes the Euston underpass. For the drivers the app features a modern and easy to navigate booking system, with a one touch interface and notification alerts so users can operate more than one application at a time.

   Drivers will have access to VIP, Corporate, pre-booked and Airport Transfers.

   Commenting earlier this year on the app launch, CEO Asher Moses said:

   ‘This is another milestone in our evolution. We’ve invested a lot of time and expertise into this app. The app will drive the Sherbet London premium service with fixed-prices and quality Corporate and Airport Transfer work.’

    

   

    

   Our drivers represent the Sherbet values –

   their vehicles will be pristine, air conditioned or heated, our drivers smartly dressed, and we’ll offer bottled water to customers on arrival.

   This is all part of the evolution of our service and brand. Our focus is how we use service excellence and technology to ensure a premium journey experience.

    

    

    

    

    

   https://youtu.be/JSDorJPnuV8

   Source: Taxi Point

8. LFW 2018 with House of Holland & Vype

   12:23 pm Comments Off on LFW 2018 with House of Holland & Vype

    

   London Fashion Week 2018 took place 14th-18th September following by London Fashion Week Festival on the 20th-23rd September. It showcased over 250 designers to a global audience of influential media and retailers.

    

   What’s more, it is one of the “Big Four“ fashion weeks along with New York, Milan and Paris. London Fashion Week is an opportunity for brands to associate with one of the key retail events of the year.

   This year we had a pleasure to work with well recognizable high end brands – House of Holland & Vype. They showcased their iconic design on our new Sherbet environmentally friendly electric taxis. Taxis were available all throughout the LFW events and parties to use for the House of Holland & Vype VIP guests. Guests included well known talented musicians such as Nadia Rose and the The Naughty Boy.

   LFT brings in over 5000 press and buyers with orders of over £100 million, with visitors attending from over 70 countries it is a truly global event that generates large scale social media involvement.

    

   Source: Talon Outdoor

    

    

    

                             

9. In The Style x Dani Dyer Collection Launch PR Stunt

   11:43 am Comments Off on In The Style x Dani Dyer Collection Launch PR Stunt

    

   Much anticipated collaboration with an online fashion brand ‘In The Style’ and Love Island 2018 winner Dani Dyer launched and promoted using branded bus and our taxi.

    

   Dani was using her branded taxi throughout the event, giving interviews to the press and photo call. The #DaniOnTour started in the morning at South Bank and lasted the whole day. Dani was touring key locations across London, and was using both her bus and taxi to communicate key messages for the campaign and creating much interest in the city. The activity was widely noticed by the press (Daily Mail, Ok Magazine and the Mirror) and was featured on the news numerous times.Taxi full livery reflected the whole feel of the collection – pink, girly and fun.

   We have worked with Dani and In The Style team on the taxi logistics and we have provided one of our the best PR taxi drivers.

    

    

    

    

           

10. Television Centre Promotes its New Apartments on Sherbet Taxis

    10:27 am Comments Off on Television Centre Promotes its New Apartments on Sherbet Taxis

     

    Television Centre complex promotes its new homes, offices and television studios situated at one of the most desirable London’s locations – White City.

    Campaign includes mix of Supersides and full Liveries with branded receipts and taxi tip up seats to maximise the potential of mix creative formats. Using bespoke techniques and technologies such as our client app/booking portals plus Telematics journey data, digital photo recording, and GPS tracking, we track and report every taxi as it delivers the campaign.

    By combining media with PR one of our TVC branded taxis was visible at Television Centre PR parties available for guests and press to use for their journeys.