We are delighted to announce our two newest additions to Sherbet HQ. In addition to our growing fleet of taxis, our growing business welcomes Kate Patrick as the Head of Direct Sales and Adlee Sharon as the Marketing Executive and Lead Generator.
Kate has over 18 years of experience in OOH media, planning bespoke campaigns for direct brands and agencies UK-wide and internationally. Her wealth of experience includes some global market leaders such as JC Decaux and Clear Channel. Kate shared her thoughts on joining the company, “For me taxis are the perfect OOH media for branding, fame and audience targeting. It ticks all the boxes. There is no better business for this than Sherbet. I’m beyond excited to join the Sherbet family and help drive their growth to the next level and beyond.”
Adlee is a marketeer with an array of international experience working with brands in the UK, India, South Africa, and more. She comes with a diverse exposure to technology, education, publication and sports industries. When asked about her plans for Sherbet London, she said, “I am excited to join a dynamic brand such as Sherbet. It is an opportunity to contribute to a community that enriches the essence of London and the city’s travel industry. I look forward to adding my expertise to take the brand to new heights!”
Leah Melinek, Media Director shared, “The management is thrilled to welcome our new appointments. Our talent pool is an integral part of the taxi community to elevate our vision for Sherbet, and we are delighted to welcome them aboard.” Additionally, Asher Moses, Founder and CEO, welcomed the new starters, “Sherbet believes in redefining the London taxi with our sustainable efforts. I am excited to invite our new additions who have joined us in this quest and look forward to what the future promises.”
We recently had the pleasure to team up with Evolve OOH on the Juniper Networks taxi advertising campaign – a perfect choice for innovation and technology-driven company. Our fleet of bright green taxis went live in line with London’s shops, hospitality, and offices opening timely welcoming people back to the city and promoting Juniper as a leader in Networking and Cybersecurity Solutions.
We are excited to share our recent collaboration with EMYP Studios for SkinCeuticals and Doctor Jonquille Chantrey’s new clinic launch in Selfridges.
Throughout April, we brought Selfridges to recipients’ front door to celebrate SkinCeuticals and Doctor Jonquille Chantrey launching their new beauty clinic in London.
SkinCeuticals x Selfridges smartly dressed iconic doorman and Taxi Drivers safely hand-delivered bespoke invitations and gifts via our sustainable Electric branded taxi and will be collecting recipients from their door arriving in style to Selfridges beauty hall for their 1:1 beauty appointments. Our branded Electric Taxi complemented the campaign’s elegant light blue theme perfectly contributing to the ultimate brand experience.
Did you know that Sherbet are fast-tracking, cost-effective, all Electric Taxi fleet advertising medium? Driving your brand awareness, making a stand at events and PR opportunities with sophisticated analytics reporting and CO2 emissions saving trackers. Contact us to find out how we can help.
Our recent collaboration with River Island for store reopening on the 12th April 2021
Our bright yellow branded taxis with 3 different slogans were celebrating the good old days in 2019 when it wasn’t acceptable to wear PJs to work, and clothes went on your bottom half too!
Throughout the day, we provided exclusive VIP rides to and from the River Island store at Oxford Street. Influencers and journalists enjoyed their safe cab journeys driven by our brand ambassador drivers. Branded hand sanitisers were also available for passenger use. The whole event was widely shared on social media creating campaign buzz and generating massive engagement. Our River Island branded taxis complemented the campaign’s bright yellow theme perfectly contributing to the ultimate brand experience.
Our Sherbet Media team are experts in planning impactful taxi advertising campaigns. We’d love to support you so please call the Sherbet Electric Taxi company media team to see what we can do for your brand.
Our recent collaboration with EMYP Studios for the GHD Max launch
Throughout the event, recipients received a personalised padlocked gift wrapped in a golden chain which was safely hand-delivered to their door by Max who arrived in our GHD branded electric black taxis ahead of the virtual event launch.
Our branded sustainable electric black cabs complemented the campaign’s black and gold theme perfectly contributing to the ultimate brand experience.
Photographed by Philippa Sian Photography @shotbyphilippa
Our Sherbet Media team are experts in planning impactful taxi advertising campaigns. We’d love to support you so please call the Sherbet Electric Taxi company media team to see what we can do for your brand.
Comments Off on The Florida Keys & Key West Destination Travel Campaign
As people return to London’s streets, the Florida Keys’ new campaign rolls out on our taxis reaching frequent travelers and tourists who are thinking about their next holiday destination. The campaign is represented in the USA by Northeast Media and includes branded tip seats and taxi receipts.
Get in touch with our team sales@sherbetlondon.com to find out more about how we can help with maximising the innovative, creative potential of campaigns by using bespoke techniques and technologies.
Download the Android & iOS Sherbet Ride App to Book an Electric Taxi
According to new data presented by The Guardian in the above graph, road traffic levels across outer London areas are now far higher than this time last year. The difference in traffic congestion compared with 2019 aligns with Sherbet’s recent Intelligent Telematics data which captures commuting and travel taxi movements and Sherbet Ride journey trends.
Sherbet owns our inventory, so we can offer a unique and effective advertising ROI with the right geography layering and up-to-date insight data. We track and report every taxi as it delivers a campaign through Intelligent Telematic journey data, digital photo recording, and GPS tracking. In particular, we’ve recently observed that our Geofence mapping journey movement data within key outer London hotspot areas such as Wandsworth, Putney, Clapham, Chelsea, Harrow, Hounslow, Walthamstow, and Ilford is increasing significantly across the last few weeks. This indicates that people are moving around the capital differently within the current climate. Taxis go where people go – the demand + geography reflect the demographic movements within our new norm.
The numbers of coverage across these outer London areas of focus are constantly increasing every day. Additionally, they mirror the Sherbet app journeys we are currently running including regular school runs, hospital appointments, film companies transporting crew and talent, business and corporate accounts journeys, airport transfers, and secure courier services.
A recent YouGov data (shared every 2 weeks) which analyses differentials in terms of behavioural changes and trends indicate that city workers and ABC1 audiences living in outer London areas favors taxi as a mode of transport, often noticing advertisments on taxis and they agree that OOH has helped them to become aware of new products and services.
Similarly, our customer statistics from Sherbet Ride indicate currently, the public prefers to choose Black Taxis over other forms of transport as they are a safer and cleaner way to travel with its purpose-built partition screen separating the driver from the passengers. This trend is very likely to continue making it a perfect opportunity for brands to reconnect and reach their audiences through the taxi advertising medium. Sherbet Media can tailor any campaign to particular needs, budgets, and areas based on journey data delivering transparent ROI and added assurance in this current climate.
Source: The Guardian, Sherbet Intelligent Telematics, Sherbet Ride Database, YouGov Data
Get in touch with our team sales@sherbetlondon.com to find out more about how we can help with maximising the innovative, creative potential of campaigns by using bespoke techniques and technologies.
Download the Android & iOS Sherbet Ride App to Book an Electric Taxi
Our premium Electric Taxis boast soft velvet embroidered with distinctive pattern and Dior Oblique motifs to celebrate Dior AW20 collection by Maria Grazia Chiuri, exclusively available at the Harrods pop-up store this August.
Making a worldwide debut at Harrods, brand-new velvet iterations of the label’s emblematic handbags will be available to shop, from the Saddle to the Lady D-Lite and the iconic Dior Book Tote, with select pieces available for personalisation using the ABCDior service.
‘Dior are extremely happy with the speed, quality and execution of the campaign delivery by Sherbet, Drivers were great and the cabs look excellent’
Comments Off on It’s time to Experimint! Our newest Go Vype Taxi Advertising Campaign
Once again, together with Mirabelle Communications, we are excited to be taking part in the newest out of home taxi advertising campaign showcasing British American Tabacco’s (BAT) Vype – new mint range on our taxis.
The Vype ePod offers a quick and simple vaping experience. With the Menthol Ban now in place from the 20th of May, Vype has 5 new mint flavours now available in 6mg for the ePen 3 and ePod.
The high volume campaign includes taxi supersides on premium environmentally-friendly electric taxis and standard iconic taxis with branded tip up seats.
This product contains nicotine and is addictive. 18+ only. Read leaflet in pack.
Our bright yellow branded taxis with 3 different slogans were celebrating the good old days in 2019 when it wasn’t acceptable to wear PJs to work, and clothes went on your bottom half too!
