Comments Off on De Beers Jewellers – More Than A Gift
Our newest livery taxi advertising campaign on both standard and electric iconic London taxis for luxury jewellery brand De Beers. Together with Evolve OOH we have a pleasure to promote De Beers products on our taxis as iconic gifts for any occasion during this festive season. You can choose from diamond rings, earrings, necklaces and bracelets from the stores located at most prestigious London locations including Harrods, Old Bond Street, and Selfridges. The heavyweight campaign also includes branded interior tip up seats and PR activations.
Comments Off on Chamos – In Aid of The Children of Venezuela
Sherbet Media were delighted to be teaming up with Chamos Charity and Adgenda Media International earlier this year on a full livery taxi advertising campaign drawing attention in aid of the children of Venezuela.
Chamos are non-profit organisation managed by a group of volunteers with strong ties to Venezuela. They support Venezuelan children through education and healthcare programmes, in partnerships with local NGO’s.
Nearly half of all under 5s in Venezuela have malnutrition.
Give £5 today to keep the under 5s alive – text ‘chamos5’ to 70085 and feed a child for a month.
For more information please visit www.chamos.org.uk
Comments Off on FAST TRACK SUCCESS FOR LONDON’S ELECTRIC TAXIS
Sherbet London – the first and biggest fleet of electric black cabs in the city – has been ranked as one of the fastest growing businesses in the country.
It has been confirmed this week as number 41 within the 23rd annual Sunday Times Virgin Atlantic Fast Track 100.
CEO, Asher Moses, said he is delighted with the news that reflects the hard work and commitment shown by all his team to bring sustainable electric power technology to the taxi industry. ‘We have been focusing on delivering technological and service excellence and supported by exceptionally brave and forward-thinking taxi drivers who have invested in working with Sherbet as a premium London brand,’ he said. Reflecting on this news and also the fact Uber has lost its licence to operate in London, Asher said there has been a renaissance for the iconic black cab.
‘We have been investing in green and that has paid off,’ he said. ‘There is a genuine need for organisations to look at how they are transporting their staff and clients – and electric taxis tick the corporate responsibility boxes. We also offer high levels of service, proving against the odds that the taxi driver is a small to medium enterprise looking to provide complete customer satisfaction.’
Sherbet believes the heritage of the London taxi industry has always been built upon putting the passenger at the heart of everything and, as a result, had developed its position as a much-loved part of the capital’s life. Although the rise of apps such as Uber brought its own pressures, there were also the issues coming from the need for environmental action and a race for state-of-the-art technology and payment systems.
‘The fact we have faced all these challenges between us has brought about massive change. By addressing all these issues Sherbet London and all it staff, drivers, customers and passengers have helped generate cleaner transport, safe taxis and a great future for the black cab. We are delighted to have been voted so high up in this very prestigious list,’ added Asher. He added there is still plenty of room for the price-based app services, regardless of whether they are operated by Uber or other competing brands. ‘Our business is focused on providing a clean, green, high end service which offers unparalleled quality. We are not competing for the price-led business as our goal is to develop a brand that everyone understands and trusts for its high values. This award reflects that commitment.’
Comments Off on Go Discreet, Go Places – GOVYPE.COM
New Vype ePod
Go Discreet, Go Places, govype.com
Charge Beyond
Together with Mirabelle Communications, we are excited to be taking part in the newest out of home taxi advertising campaign showcasing British American Tabacco’s (BAT) e-cigarette – Vype. Branded taxis are taking over city streets promoting new Vype ePod to Londoners. Formats include supersides on iconic London taxis, full liveries wrapped on premium environmentally-friendly electric taxis and tip up seats.
Comments Off on Sherbet Ride ‘Love Sport’ Radio Interview On the Impact of Uber Losing Their License
Listen to the Martin Bell’s Love Sport Radio interview with Sherbet Ride CEO Asher Moses on the impact of Uber losing their license, electric taxi experience, sustainable travel, and green future.
Comments Off on Sherbet Ride Electric Taxi Powering the Zero Emission Mission To Europe
The iconic London Black Cab is powering a Euro Mission to Germany for the Eco Grand Prix on 29th November.
The expedition aims to promote sustainable transport alternatives, strengthen EU trade
and promote healthy competition in collaboration with the 24-hour race – whatever
happens with Brexit.
Sherbet Ride CEO Asher Moses said: “It’s great to see the much loved iconic licensed London Electric taxi taking part in the EV Euro mission. We are establishing a community that enables us to future proof of the London Taxi transport infrastructure. The Electric Vehicle drivers will depart from London Bridge on Thursday 28th November and embark on the 1,200-mile cross channel expedition to the Motorsport Arena in Oschersleben near Berlin, aiming to persuade organisers of the Eco Grand Prix to bring the event to the UK.
Eco Grand Prix founder Rafael De Mestre said: “Electric cars are the perfect products to give the human race the chance to survive. We are at the point where we can effect change, but there can be no more delay. This international 24-hour race series is a perfect way to showcase that.”
The EV Euro Mission also aims to dispel the myth that electric cars are hampered by
range and performance, while encouraging friendly rivalry with European counterparts.
Ric Boullemier, EV Driver said: “Whether we’re part of Europe or not, we have to work together when it comes to reducing CO2 emissions. Education is crucial and the clock is ticking to improve our driving habits. You can follow our progress via my Instagram account @TheSustainableDad.”
Completing the drive from London to Germany is only the first stage, as the main event
will see more than 50 cars going bumper to bumper at the arena for sustainable glory.
Sherbet Ride CEO, Asher Moses added: “We support technology and sustainability and focus on customer service and excellence. Sherbet’s evolution is about the future: the future of the industry, our children’s future, and the environment.
“3,000 London drivers have invested in electric vehicles the future is here and now. This trip to Germany will surely put to rest the myth that electric vehicles cannot travel long distances.
Sherbet London and London’s taxi drivers will continue to lead the way to help companies in the ULEZ zone to reduce carbon emissions in London as per the Mayor’s strategy.”
2021 Eco Grand Prix venues
Norway, Spain, Austria, Netherlands, UK, Hungary, France, Romania, Germany,
Andorra, Italy, Czech Republic, Lithuania, Azerbaijan, UAE (Abu Dhabi) and Ukraine.
Additional nations are welcome to contact the organisers
Check the newsletter archive for more information:
Rafael de Mestre adds: “This technology opens the mind to thinking about how to survive on our beautiful planet. It is bringing nations together, avoiding wars and opening the way to a sustainable future. “Energy storage is the most important thing the human race will need to survive. It will enable us to travel the universe and electric cars are the first step, followed by aeroplanes and then spaceships.”
Comments Off on Jo Malone – Ultimate Gift Destination
Approaching this upcoming festive gifting season, Jo Malone utilised our premium branded electric taxi at one of their holiday-themed press events in London. The brand showcased its sleek and classy black Jo Malone ribbon across our luxury electric taxi to promote their store as an ultimate gift destination.
Guests including social media influencers had the Jo Malone electric taxi available at their disposal for photo opportunities parked outside the magnificent Rosewood London hotel where the event took place.
Comments Off on Rockin’ The South With Rhythms Taxis
Once again we are delighted to have Rhythms of the South utilizing our iconic London taxi to promote destination travel to the USA music cities including Atlanta, Nashville, and New Orleans. All three of the countries’ finest cities are famous for their friendly people, legendary hospitality, sensational scenery, delectable Southern cuisine, rich music, and history.
The campaign includes superside taxis, branded tip up seats, taxi receipts and video advert on taxis digital screens. As a part of the campaign, we have also provided executive chauffeur transfers during the World Travel Market show to the Rhythms of the South team and guests at the beginning of November.
Comments Off on Illinois – Are You Up For Amazing?
Illinois – Are You Up For Amazing?
A recent superside campaign on our iconic London taxis for the Illinois Office of Tourism included a taxi PR activation and guest transfers. For the third year running Illinois & its Route 66 partners were the main sponsors of the Regent Street Motor Show which took place at the beginning of November. With Regent Street closed that day for the event from Piccadilly Circus to Oxford Street, our PR ambassador drivers were circling around in a taxi parade in central London. With motors on display celebrating 125 years of motoring our Illinois campaign spread massive awareness amongst tourists and travelers.
The campaign also included taxi interior branded tip-up seats and receipts.
Our newest livery taxi advertising campaign on both standard and electric iconic London taxis for luxury jewellery brand De Beers. Together with Evolve OOH we have a pleasure to promote De Beers products on our taxis as iconic gifts for any occasion during this festive season. You can choose from diamond rings, earrings, necklaces and bracelets from the stores located at most prestigious London locations including Harrods, Old Bond Street, and Selfridges. The heavyweight campaign also includes branded interior tip up seats and PR activations.
CEO, Asher Moses, said he is delighted with the news that reflects the hard work and commitment shown by all his team to bring sustainable electric power technology to the taxi industry. ‘We have been focusing on delivering technological and service excellence and supported by exceptionally brave and forward-thinking taxi drivers who have invested in working with Sherbet as a premium London brand,’ he said. Reflecting on this news and also the fact Uber has lost its licence to operate in London, Asher said there has been a renaissance for the iconic black cab.
