Our recent collaboration with River Island for store reopening on the 12th April 2021
Our bright yellow branded taxis with 3 different slogans were celebrating the good old days in 2019 when it wasn’t acceptable to wear PJs to work, and clothes went on your bottom half too!
Throughout the day, we provided exclusive VIP rides to and from the River Island store at Oxford Street. Influencers and journalists enjoyed their safe cab journeys driven by our brand ambassador drivers. Branded hand sanitisers were also available for passenger use. The whole event was widely shared on social media creating campaign buzz and generating massive engagement. Our River Island branded taxis complemented the campaign’s bright yellow theme perfectly contributing to the ultimate brand experience.
Our Sherbet Media team are experts in planning impactful taxi advertising campaigns. We’d love to support you so please call the Sherbet Electric Taxi company media team to see what we can do for your brand.
Our recent collaboration with EMYP Studios for the GHD Max launch
Throughout the event, recipients received a personalised padlocked gift wrapped in a golden chain which was safely hand-delivered to their door by Max who arrived in our GHD branded electric black taxis ahead of the virtual event launch.
Our branded sustainable electric black cabs complemented the campaign’s black and gold theme perfectly contributing to the ultimate brand experience.
Photographed by Philippa Sian Photography @shotbyphilippa
Our Sherbet Media team are experts in planning impactful taxi advertising campaigns. We’d love to support you so please call the Sherbet Electric Taxi company media team to see what we can do for your brand.
Comments Off on The Florida Keys & Key West Destination Travel Campaign
As people return to London’s streets, the Florida Keys’ new campaign rolls out on our taxis reaching frequent travelers and tourists who are thinking about their next holiday destination. The campaign is represented in the USA by Northeast Media and includes branded tip seats and taxi receipts.
Get in touch with our team sales@sherbetlondon.com to find out more about how we can help with maximising the innovative, creative potential of campaigns by using bespoke techniques and technologies.
Download the Android & iOS Sherbet Ride App to Book an Electric Taxi
According to new data presented by The Guardian in the above graph, road traffic levels across outer London areas are now far higher than this time last year. The difference in traffic congestion compared with 2019 aligns with Sherbet’s recent Intelligent Telematics data which captures commuting and travel taxi movements and Sherbet Ride journey trends.
Sherbet owns our inventory, so we can offer a unique and effective advertising ROI with the right geography layering and up-to-date insight data. We track and report every taxi as it delivers a campaign through Intelligent Telematic journey data, digital photo recording, and GPS tracking. In particular, we’ve recently observed that our Geofence mapping journey movement data within key outer London hotspot areas such as Wandsworth, Putney, Clapham, Chelsea, Harrow, Hounslow, Walthamstow, and Ilford is increasing significantly across the last few weeks. This indicates that people are moving around the capital differently within the current climate. Taxis go where people go – the demand + geography reflect the demographic movements within our new norm.
The numbers of coverage across these outer London areas of focus are constantly increasing every day. Additionally, they mirror the Sherbet app journeys we are currently running including regular school runs, hospital appointments, film companies transporting crew and talent, business and corporate accounts journeys, airport transfers, and secure courier services.
A recent YouGov data (shared every 2 weeks) which analyses differentials in terms of behavioural changes and trends indicate that city workers and ABC1 audiences living in outer London areas favors taxi as a mode of transport, often noticing advertisments on taxis and they agree that OOH has helped them to become aware of new products and services.
Similarly, our customer statistics from Sherbet Ride indicate currently, the public prefers to choose Black Taxis over other forms of transport as they are a safer and cleaner way to travel with its purpose-built partition screen separating the driver from the passengers. This trend is very likely to continue making it a perfect opportunity for brands to reconnect and reach their audiences through the taxi advertising medium. Sherbet Media can tailor any campaign to particular needs, budgets, and areas based on journey data delivering transparent ROI and added assurance in this current climate.
Source: The Guardian, Sherbet Intelligent Telematics, Sherbet Ride Database, YouGov Data
Get in touch with our team sales@sherbetlondon.com to find out more about how we can help with maximising the innovative, creative potential of campaigns by using bespoke techniques and technologies.
Download the Android & iOS Sherbet Ride App to Book an Electric Taxi
Our premium Electric Taxis boast soft velvet embroidered with distinctive pattern and Dior Oblique motifs to celebrate Dior AW20 collection by Maria Grazia Chiuri, exclusively available at the Harrods pop-up store this August.
Making a worldwide debut at Harrods, brand-new velvet iterations of the label’s emblematic handbags will be available to shop, from the Saddle to the Lady D-Lite and the iconic Dior Book Tote, with select pieces available for personalisation using the ABCDior service.
‘Dior are extremely happy with the speed, quality and execution of the campaign delivery by Sherbet, Drivers were great and the cabs look excellent’
Comments Off on It’s time to Experimint! Our newest Go Vype Taxi Advertising Campaign
Once again, together with Mirabelle Communications, we are excited to be taking part in the newest out of home taxi advertising campaign showcasing British American Tabacco’s (BAT) Vype – new mint range on our taxis.
The Vype ePod offers a quick and simple vaping experience. With the Menthol Ban now in place from the 20th of May, Vype has 5 new mint flavours now available in 6mg for the ePen 3 and ePod.
The high volume campaign includes taxi supersides on premium environmentally-friendly electric taxis and standard iconic taxis with branded tip up seats.
This product contains nicotine and is addictive. 18+ only. Read leaflet in pack.
Comments Off on Sherbet London Official Travel Partner of the CX & UX Expo
We are delighted to announce that Sherbet London is the Official Travel Partner of the Customer and User Experience Expo at Excel London happening on the 15th & 16th of September 2020. The C&UX Expo is the hub for CX and UX professionals to discover the latest technologies, ideas and strategies guiding the future of CX and UX. With CX becoming the main brand differentiator in the coming years, The C&UX Expo offers you the chance to meet innovative exhibitors, attend leading keynote seminars and network with thousands of other like-minded professionals. Visit http://bit.ly/2SKxhSq to grab your free ticket.
We’ve partnered with C&UX Expo to bring you a premium taxi ride to and from the venue in a quick, safe and highly enjoyable manner.
We pride ourselves on our service and high-end fleet, with all taxis being fully electric and coming with free 4G WiFi, phone and laptop chargers and panoramic glass rooftop as standard for your convenience. All visitors to the Customer + User Experience Show will receive a 15% discount on their journey by using Sherbet Ride for their transport solution. To redeem this discount, simply book a ride by visiting sherbetride.com, call 0203 948 3311 or download the Sherbet Ride App from the Google Play or the App Store.
We had a pleasure to team up with Taylor Herring on a fully integrated campaign launch for Samsung Galaxy S20 smartphone starring Lewis Capaldi.
Multi award-winning, creative agency Taylor Herring utilised our branded premium electric taxi to chauffeured the Scottish singer and team during a surprise ‘pop-up’ gig that took place in London’s Covent Garden on Saturday (15 February) where Capaldi performed unannounced to shoppers in Seven Dials Market.
A series of 30-second ads for Samsung aired over a single ad break during Brit Awards on ITV and tell the story of the surprise gig.
The first spot which features Instagram-style vertical filming, shows the star cruising around London en route to his gig in a wrapped London taxi. Capaldi then leaps into action with his surprise show from a balcony in the market hall for the two further spots and ends with the star leading a mass singalong of his number one Someone You Loved.
Our branded electric taxi was a part of an integrated campaign that included a secret gig, a big screen live feed, a Facebook live stream, and in-store activations.
Comments Off on Florida’s Bradenton & Tampa Bay Non-Stop from Gatwick
We are delighted to be teaming up with North East Media, Tampa Bay Florida and Bradenton on a multiformat taxi advertising campaign aimed at promoting sunny Florida islands as an ideal holiday destination.
Taxi artwork designs feature Bradenton’s sandy, wide-open beach during a beautiful sunset and Tampa’s exciting outdoor activities. This year’s campaign includes premium electric liveries, standard supersides, standard liveries, branded tip seats, and receipts.
Branded Tampa and Bradenton taxis are taking over the city bringing sunshine and vibrant colours to Britain’s rainy capital.
As a part of the campaign, Tampa and Bradenton’s guests have been picked up and taken for a short ride around London by our ambassador drivers.
Comments Off on Origins Ride in Electric Cab Style
To celebrate Origins new exhibition at the Somerset House in London ‘Mushrooms: The Art, Design, and Future of Fungi,’ Origins guests experienced environmentally friendly rides in our branded electric taxis to their dinner at the Spring – one of London’s first completely plastic free restaurants.
Across 3 days our sustainable electric taxis have provided multiple exclusive rides to and from Origins PR and media events. The guest list included well-known beauty influencers from all over the world and a brand ambassador Dr. Weil – a world-renowned leader and pioneer in the field of integrative medicine which encompasses body, mind, and spirit. Working together with Lamp Productions the event proved to be a massive success with great social media coverage.
Alex Event Manager and the Lamp team said:
‘This week has been very complex with so many elements but you and your team have been flexible, professional, and incredibly accommodating. You’ve made the last minute changes and constant changing schedule feel easy and relaxing.
Please thank all of the drivers who have been a part of this week and should we need branded electric taxis for anything at all we know exactly where to go. I really can’t say thank you enough.’
Sherbet understands the unique challenges of transporting talent, guests, and crew for film production, Press, and PR events, thus we are dynamic and responsive when requirements change. Our systems enable our fleet to be flexible to individual requirements and have a dedicated pool of talented, CRB checked, and experienced brand ambassador drivers who are perfect to work alongside your production team.
Our bright yellow branded taxis with 3 different slogans were celebrating the good old days in 2019 when it wasn’t acceptable to wear PJs to work, and clothes went on your bottom half too!
