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    1. Interview with Iqbal Chaudary – Workshop & Service Manager at Sherbet Putney Bridge Taxis

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      Please meet Iqbal Chaudary – Workshop & Service Manager at Sherbet Putney Bridge Taxis

      Could you tell us about yourself and what is your role at Sherbet Putney Bridge?

      My name is Iqbal Chaudary. I am a qualified Mechanical Engineer, & Electrical Engineer for Passenger Vehicles, With over 20 years of experience, Specializing in Mercedes-Benz Passenger Vehicles. I am a fully qualified AMG expert, along with extensive Training on Hybrid and High Voltage vehicles. I started off working as an apprentice mechanic,  working my way up to a Diagnostic Technician. For many years I have taught many apprentices turning them into fully qualified technicians. Before joining Sherbet, I was a Workshop Manager, and Team leader running a team of 12 Technicians at Mercedes-Benz.

      My role at Sherbet Putney Bridge is as Workshop Manager / Service Manager. I manage the day to day running of the business. Whether there is a customer query relating to work carried out on their taxi, or if it’s a question regarding a part that required falls in my line of duties. I also control the workflow of the workshop. I am very much focused on CSI and am trying my best to offer the highest level of service to our customers, also to build our owner driver network and retain all of our greatly valued customers.

      What happens in Sherbet Putney Bridge on a daily basis? 

      Day to day at Putney Bridge we carry out approved service and body repairs to LTI, LTC, or LEVC taxis. We are an approved LEVC warranty dealer, so we can carry out any warranty repairs you may require for your cab. We have a wide range of very experienced Mechanics and Technicians, with factory training, who are very familiar with taxis and are ready to give the care required to your cab.

      What does Putney Bridge offer to taxi owner drivers? 

      We offer all Service Repairs for your taxis, from carrying out annual maintenance services to Air Conditioning & Transmission services. We can carry out full engine rebuilds, to replacement of your vehicle chassis. We also have a highly experienced Body shop for all your Accident repairs, fault or non-fault. So if you want to get your taxi prepared for your annual overhaul, or have been involved in an accident, we can repair your taxi, tell your insurance you want to use us, and we can deal direct with your insurance to take away the stress of making calls back and forth.

      What equipment/technology is currently used by technicians/mechanics for the vehicle diagnostics at Sherbet Putney Bridge?

      We use up to date manufacturer-approved diagnostics for your TX4 and your Electric LEVC Taxi.

      What is the price range of taxi services and are there any deals?

      Taxis Services start from £95 for a basic service. Yes, we do offer a range of special deals to customers which are constantly changing throughout the year, as we want our customers to take advantage of offers given to us by our business associates.

      Does Sherbet at Putney Bridge offer spare taxis for owner drivers who are waiting to have their services done?

      Yes, we do have spare TXE Electric Taxis and TX4 Taxis available to offer for owner drivers.

      How often should an Electric Taxi be maintained/serviced?

      The Electric Cab is serviced annually in around its birth date, or every 25k miles.

      What is the best way to book a service at Putney Bridge and where is it located?  

      The best way to book a service repair at Sherbet Putney Bridge is by Calling us on 020 7736 8818 or 020 8568 9643 and speaking to one of our helpful team, who would be happy to book your vehicle in for when you require. We are very flexible, with a quick turn around.

    2. Vaccination appointment? Get there safely.

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      Sherbet London Electric Taxi Safe Vaccination Appointment Transport COVID19Get to your vaccination appointment safely in our safe, clean, and accessible Sherbet Electric Taxi at a fixed price. We’re on hand to provide transport to all in and around London hospital hubs, local vaccination services, pharmacies, and vaccination centres.

      Safety is our priority – our drivers and staff received special training by the NHS in the process of hygienic loading and effective cleaning to provide the safest transportation to those who need it during the Coronavirus pandemic.

      • Approved private passenger compartment with separate air conditioning

      • Cleaned after every journey

      • 2m distance from back passenger to the driver in our six-seater Electric Taxi

      • Drivers are all CRB checked and licensed by TFL

      You can book your Sherbet Electric Taxi via the app, website, email, or phone.

      Our Ride customer service and dispatch are open 24/7 and always ready to help. There is also an option to book Sherbet Electric Taxi for someone else if you would like to make sure their journey is safe and in comfort.

      Call the Sherbet Ride Team on 020 3948 3311 or email ride@sherbetlondon.com

      Why Electric Taxis are the safest form of travel?

    3. Sherbet London Taxis is Fully Open Throughout Lockdown

      Comments Off on Sherbet London Taxis is Fully Open Throughout Lockdown

      Sherbet London Electric Taxi Company CEOSherbet London Taxis Ltd is fully open throughout lockdown across all our sites to ensure that taxi drivers can continue working through support with discounted taxi rentals. Our LEVC Warranty approved Garage in Putney is open for all taxi owners & operators for servicing, warranty, repairs and bodyshop work. Londoners can continue booking Sherbet Electric Taxis to safely & securely travel around London and beyond in the full knowledge that they are in a safe environment thanks to the purpose built partition screen, cleaned and sanitized vehicles with emissions of only 29 g/km, driven by the world’s best taxi drivers.

      Sherbet has invested and launched a new digital campaign to highlight the benefits of a London Taxi including a discount for customers to book and ride it out safely in London. Full details of our current live campaign & offers can be viewed here.

      Sherbet are continuing to work on investing in the new LEVC Electric Taxis as part of our commitment to help the Mayor of London realise the Air Strategy for London, technology to make booking taxis and taxi rental easier for our new and existing customers and data as we transition from diesel to data.  Sherbet has a vision for a greener, cleaner London and we are driving forward with our vision with our partners delivering a frontline service to London.

      For more information please give us a call on 020 8458 7111 or email info@sherbetlondon.com

    4. Safe Christmas Taxi Tours

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      Safe Christmas Tours

      Your tour of the lights & sighs

      Let Sherbet show you and your family the best of London’s iconic Christmas lights, all from your own clean and comfortable private compartment with 6 seats and a panoramic roof.

      Our show-stopping panoramic roofs of our iconic black taxis will let you see the best of London at Christmas so let us pick you up from home and take you on an unforgettable private tour covering…

      • Oxford St
      • Regent street
      • Picadilly Circus
      • Harrods
      • Selfridges and more…

      Book your tour today to guarantee a family treat this holiday season.

      Prices from £80 for a two-hour tour including door to door service with 10% off for the first 100 bookings.

      Call now on 0203 9483311 or email ride@sherbetlondon.com to pre-book & guarantee your electric taxi with a fixed price.

      www.sherbetbookings.com 

      Driver: James Southgate

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    5. Sherbet Electric Taxis Appoints General Manager

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      Sherbet, one of London’s largest fleet of Electric taxis, has appointed Martyn Hambley as General Manager to help fuel the next exciting phase of Sherbet’s growth.

      Martyn comes to Sherbets with a wealth of experience in the Taxi industry and a proven track record of growth both in the UK and Internationally. Having previously worked in the London and Scottish Taxi markets since 2003, Martyn’s last role was overseas in Oman working for the National Transport Provider to develop and launch a Taxi Business.  The role encompassed the recruitment of Omani Taxi Drivers, developing and launching the Customer Service Control Centre including an operational portfolio of systems and processes to deliver the taxi service to the Citizens and Residents of the Sultanate of Oman.

      At Sherbet, Martyn will be tasked with the expansion of both the electric Fleet, to help lead the way to achieving the Mayor’s Greener Air Policy and Bookings, to ensure all Londoners have access to the iconic Black Taxi for safe & comfortable travel. Martyn will play a key role in meeting the company’s aggressive growth goals as well as building on the firm’s outstanding reputation for service.

      Asher Moses, Founder & CEO said: “Martyn’s track record and international experience are second to none and we are thrilled to have him on board. Attracting someone of Martyn’s caliber into the business is a great endorsement of our strategy and ambition. It’s a very challenging time for the taxi industry so it’s critical we build a highly experienced team to pull through and come out the other side stronger.

      Martyn Hambley added: “I’m excited to join Sherbet both because of its purpose lead mission, which I’m personally passionate about, but also because of this pivotal moment in time for the world-famous Black Taxi Industry.  Not only is the iconic Black Taxi now Electric but in the current pandemic, it is clearly the safest way for Londoner’s to travel. Asher is a visionary and I’m excited to help him and the Sherbet team make it happen.”

      Sherbet London has been ranked as one of Britain’s private companies with the fastest growing sales in the country,  confirmed as number 41 within the 23rd annual Sunday Times Virgin Atlantic Fast Track 100.

      For further press information or to organise interviews please contact Asher Moses, CEO of Sherbet London on 07958 078244

    6. Sherbet At Putney Bridge | Taxi Servicing Centre

      Comments Off on Sherbet At Putney Bridge | Taxi Servicing Centre

      Sherbet Putney Bridge Taxis

      We would like to reassure all drivers that we will continue to open as normal at both our sites Dalston and Putney Bridge Taxis during the lockdown period for servicing, warranty work, running repairs, and taxi rentals. Bookings for LEVC TXE warranty, repair, and servicing work now being taken:

      • LEVC Approved
      • Accident and Body Work Repairs
      • Approved Repair Centre for all insurers
      • Flexible and Friendly Taxis Available
      • TXE and TX4 Servicing
      • All Major Services Undertaken
      • Overhaul, MOT and Running Repairs
      • Rent per Shift or Per Week
      • TXE and TX4 Taxi Rental

      Servicing your taxi regularly improves its value and longevity. Whether you drive an Electric or a TX4 taxi it is important to keep your model working at its best. We recommend taking your cab for regular servicing and maintenance checks, to ensure that any potential issues can be resolved quickly and that you won’t have to be off the road for long. To find out more, read an interview with Iqbal Chaudary, our Workshop & Service Manager at Sherbet Putney Bridge Taxis.

      To book your service or maintenance please give us a call on 02084587111 option 2 or email info@sherbetlondon.com

    7. Rent Sherbet Electric Taxis On Demand

      Comments Off on Rent Sherbet Electric Taxis On Demand

       

      We’re delighted to announce our new service ‘Sherbet On Demand’

      Due to the difficulties we have all faced recently, we have taken the opportunity to relook at the traditional taxi rental model, and have decided it is time to offer an alternative.

      An alternative that allows for flexibility, agility to change at short notice and the opportunity for our Drivers to create the ‘shift’ framework that works for them – in the new climate.

      Our new service allows drivers to rent when they need to, whether it is one shift a week, or a duration of six weeks – our on-demand rental taxis will be ready when you are. Conveniently located, fully charged, and ready to go.

      Email shift@sherbetlondon.com to register your interest.

       

      FAQ’s

      Why rent per shift?

      We believe our industry has changed significantly over the last few months. More drivers are looking to reduce hours and as such, they feel they are unable to afford to rent an electric taxi, this way electric taxis are available for everyone irrespective of work pattern, shift, or budget level.

      Where are the Taxis located?

      We will start with three locations across London. One in the South, one in the West, and one in North London. Our plan is to have over 100 conveniently located across London and the suburbs.

      What Taxis do we use?
      We use the Electric LEVC TXE.

      Will the taxis be charged?
      Yes, the taxi will be charged and ready to go. All charging costs are included in per shift rental cost

      What Shifts are available?
      Taxis will be available on a two-shift per day pattern – Shift one 5:30 am to 15:30 pm, Shift two 18:00pm -3:00 am.

      How many Shifts per week can I book?
      You are free to book as many as you wish, a price discount will be available should you book a double shift.

      How do I book?
      To start, we will allocate you with via your rental coordinator, you can talk directly and book the shifts you need.

      I have never driven an electric TXE before?
      This is not a problem, we offer a full induction.

      How do I access the taxi?
      You will be given full training, it’s very simple.

      Is it for Green and Yellow badges?
      Yes, it’s available to everyone.

      How can I register my interest?
      Please complete the form below and one of our team will be in touch.

       
    8. Increasing Commuting/Travel Data

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      According to new data presented by The Guardian in the above graph, road traffic levels across outer London areas are now far higher than this time last year. The difference in traffic congestion compared with 2019 aligns with Sherbet’s recent Intelligent Telematics data which captures commuting and travel taxi movements and Sherbet Ride journey trends.

      Sherbet owns our inventory, so we can offer a unique and effective advertising ROI with the right geography layering and up-to-date insight data. We track and report every taxi as it delivers a campaign through Intelligent Telematic journey data, digital photo recording, and GPS tracking. In particular, we’ve recently observed that our Geofence mapping journey movement data within key outer London hotspot areas such as Wandsworth, Putney, Clapham, Chelsea, Harrow, Hounslow, Walthamstow, and Ilford is increasing significantly across the last few weeks. This indicates that people are moving around the capital differently within the current climate. Taxis go where people go – the demand + geography reflect the demographic movements within our new norm.

      The numbers of coverage across these outer London areas of focus are constantly increasing every day. Additionally, they mirror the Sherbet app journeys we are currently running including regular school runs, hospital appointments, film companies transporting crew and talent, business and corporate accounts journeys, airport transfers, and secure courier services.

      A recent YouGov data (shared every 2 weeks) which analyses differentials in terms of behavioural changes and trends indicate that city workers and ABC1 audiences living in outer London areas favors taxi as a mode of transport, often noticing advertisments on taxis and they agree that OOH has helped them to become aware of new products and services.

      Similarly, our customer statistics from Sherbet Ride indicate currently, the public prefers to choose Black Taxis over other forms of transport as they are a safer and cleaner way to travel with its purpose-built partition screen separating the driver from the passengers. This trend is very likely to continue making it a perfect opportunity for brands to reconnect and reach their audiences through the taxi advertising medium. Sherbet Media can tailor any campaign to particular needs, budgets, and areas based on journey data delivering transparent ROI and added assurance in this current climate.

      Source: The Guardian, Sherbet Intelligent Telematics, Sherbet Ride Database, YouGov Data

      Get in touch with our team sales@sherbetlondon.com to find out more about how we can help with maximising the innovative, creative potential of campaigns by using bespoke techniques and technologies.

      Download the Android & iOS Sherbet Ride App to Book an Electric Taxi 

      www.sherbetride.com

    9. Sherbet Putney Garage Business As Usual

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      Sherbet thanks Wendy Sorrell

      Sherbet Putney Garage Manager, Wendy Sorrell has now successfully completed her two year contract overseeing the Putney Garage under the Sherbet ownership. Wendy has now stepped back from her day to day operational role but will remain a shareholder of Sherbet London going forward.

      Asher Moses, CEO of Sherbet commented

      “Wendy has brought a wealth of experience to Sherbet following the acquisition back in October 2018 and has been an invaluable member of our team. We wish her all the best and are delighted that Wendy remains a part our business with her investment in Sherbet London”.

      The Putney Garage will continue to operate as normal for full servicing and warranty works, under the management of Lee Drinkwater, our Fleet Director and Iqbal Chaudary, our Lead Mechanic, a key hire from Mercedes.

      Asher Moses said,

      “We want to see all our regular and new drivers. Please book an appointment and let us look after you and showcase our Sherbet standard of excellence”.

      Call us on 020 7736 8818 to book in your taxi at our Sherbet Putney Bridge site.

    10. Shared Booking Platforms Threaten the Long Term Future of Black Taxis

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      Shared booking platforms threaten the long-term future of black cabs warns leading taxi industry figure.

      Asher Moses, CEO of Sherbet London, has warned of the potential long-term damage to the black cab industry when both Black Cabs and Private Hire Vehicles (PHV) share the same booking apps. In recent weeks Freenow has linked up with Kapten, Gett has partnered with Ola, whilst Uber has purchased cab technology company Autocab.

      Asher Moses, Chief Executive of Sherbet London, said:

      “With a number of apps now promoting both Black Cabs and PHVs, customers are presented with a choice about how to make their journey. However, in the vast majority of cases, a private hire vehicle is presented as the cheaper option. I am concerned that customers will only consider the cost of their journey and not the benefits of using a Black Cab and this will result in journeys being diverted from Black Cabs to PHVs.

      “In the long term this may well see a reduction in business for black cabs and a challenge to the viability of the business model for Black Cab owners. It is vital that we continue to support the iconic Black Cab industry in London, particularly. That is why at Sherbet we only allow the booking of Black Cabs via our app.”

      Yellow Badge Cab driver, Allen Prosser agreed:

      “Many cabbies I have spoken with disagree with both PHVs and Black Cabs being on the same app. The reality is people just choose based on price, which often benefits the PHV drivers, and don’t consider the improved, faster service that they can get from a Black Cab Driver who has completed the ‘Knowledge’

      During the COVID-19 pandemic, there has been a significant drop in business for the taxi trade, with some cabbies in London reporting that they are seeing earnings drop by up to 80%. With the ending of government support for self-employed workers and businesses in London being slow to return to full-time office-working, Black Cab drivers are facing difficult business conditions. There are concerns that a further loss of business, with customers being diverted from black cabs to PHVs, will only exacerbate the problem.

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