Tag Archive: Marketing

1. Origins Ride in Electric Cab Style

   February 11, 2020 2:41 pm Comments Off on Origins Ride in Electric Cab Style

   

   To celebrate Origins new exhibition at the Somerset House in London ‘Mushrooms: The Art, Design, and Future of Fungi,’ Origins guests experienced environmentally friendly rides in our branded electric taxis to their dinner at the Spring – one of London’s first completely plastic free restaurants.

   Across 3 days our sustainable electric taxis have provided multiple exclusive rides to and from Origins PR and media events. The guest list included well-known beauty influencers from all over the world and a brand ambassador Dr. Weil – a world-renowned leader and pioneer in the field of integrative medicine which encompasses body, mind, and spirit. Working together with Lamp Productions the event proved to be a massive success with great social media coverage.

   Alex Event Manager and the Lamp team said:

   ‘This week has been very complex with so many elements but you and your team have been flexible, professional, and incredibly accommodating. You’ve made the last minute changes and constant changing schedule feel easy and relaxing.

   Please thank all of the drivers who have been a part of this week and should we need branded electric taxis for anything at all we know exactly where to go. I really can’t say thank you enough.’

   

   Sherbet understands the unique challenges of transporting talent, guests, and crew for film production, Press, and PR events, thus we are dynamic and responsive when requirements change. Our systems enable our fleet to be flexible to individual requirements and have a dedicated pool of talented, CRB checked, and experienced brand ambassador drivers who are perfect to work alongside your production team.

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

2. Sherbet Ride Taxis at Pure London Show

   February 10, 2020 1:38 pm Comments Off on Sherbet Ride Taxis at Pure London Show

    

   

    

   Sherbet Ride provided sustainable rides in low emission electric taxis during the Pure London Show at Kensington Olympia to attendances and influencers including Dan Pontarlier. Pure London is the UK’s leading trade collective of fashion brands and buyers, uniting some of the most creative minds and inspirational collections in the industry with a strong focus on sustainable fashion this year. We hope to continue working together, linking fashion and travel, towards a greener future.

    

   

    

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

3. Sofitel Dubai The Palm & Emirates Holidays

   February 6, 2020 2:45 pm Comments Off on Sofitel Dubai The Palm & Emirates Holidays

   

   Are you thinking about your next holiday destination? Sofitel Dubai The Palm offers holiday packages including Emirates flights and hotel stay.

   Newest taxi advertising campaign in London booked by Mirabelle Communications for Sofitel Dubai The Palm. The multi-format campaign includes –  standard liveries, standard supersides, premium livery on electric taxi, premium supersides on electric taxis, branded interior tip up seats, video advert on taxi digital screens and licensed taxi receipts.

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

4. Prettylittlething.com Electric Taxis

   February 3, 2020 2:31 pm Comments Off on Prettylittlething.com Electric Taxis

   Prettylittlething.com newest addition to the existing taxi advertising campaign on our premium electric taxis.

   Our unicorn electric taxis have started circulating across London so you can catch a ride in style.

   The campaign also includes branded interior tip seats and taxi receipts.

   

   

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

5. Taxi Ad Campaigns That Went Viral

   January 31, 2020 11:26 am Comments Off on Taxi Ad Campaigns That Went Viral

   Taxi Ad Campaigns That Went Viral

   Some of our campaigns created unforgettable moments and experiences that were (and still are) captured and circulated widely online, dominating the social media sphere. Here are just a few examples of the iconic taxi advertising campaigns we’ve produced that have gone viral.

   Prettylittlething.com

   

   Have you seen pink taxis driving around London? 

   The answer is probably – yes. Here’s why:

   How it started – 2017 PLT competition launch in conjunction with a social media campaign – tweet a photo of the Taxi to win £150 of PLT vouchers. Starting with over 3,000 entries with more than 300 million impressions, increasing to over 500 million impressions and countless pictures shared on social media until this day. PLT Taxis have dominated #pinktaxi #taxi4plt #pinkcabs #LondonTaxi.

   We have provided our iconic pink taxis for numerous VIP events and collection launches with celebrities like Malika Haqq, Montana Brown, Maya Jama, and Little Mix.

   Trolls

   

   Launch of DVD Release

   Special build taxi with customised interior and exterior used for PR activation.

   Over 2 million social impressions delivered across 1 week.

   Mentions and Tweets include: Heat, Comedy Central UK, First News, National Geographic Kids, Shrek’s Adventure, Total Film.

   

   Hugo Boss Eyewear

   Henry Cavill Collab

   Heavyweight superside campaign starring Henry Cavill. #SharpenYourFocus campaign delivered over 40k impressions, 3k engagements and 100 shares across all social media platforms. Actor’s fans and followers were the main sources of traffic.

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

6. TUNISIA WINS £25K AD BOOST IN WTM LONDON DRAW

   December 30, 2019 1:36 pm Comments Off on TUNISIA WINS £25K AD BOOST IN WTM LONDON DRAW

   The Tunisian National Tourist Office has won £25,000 worth of advertising with Sherbet Media.

   

   The Tunisian National Tourist Office has won £25,000 worth of advertising with an electric taxi company Sherbet London via a business card prize draw at WTM London 2019.

   “It’s a brilliant opportunity to advertise the destination of Tunisia across London and a great way to make a positive impact in reducing London’s toxic pollution,” said Moncef Battikh, head of promotions at the tourist board.

   Asher Moses, chief executive of Sherbet London, added: “We look forward to working with the Tunisian National Tourist Office on our upcoming campaign.

   “We are proud to say Sherbet London is not only known for having the first all-electric taxi fleet in London, but we have also made a name for ourselves as a successful taxi media specialist.”

   Sherbet London was the official taxi company for WTM (World Travel Market) London, a globally recognised travel industry event that took place on 4- 6 November 2019 at Excel London. 40 WTM London and London Travel Week branded electric cabs were made available for airport transfers and journeys around London in honour of the 40th anniversary of WTM London, TaxiPoint said.

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

7. De Beers Jewellers – More Than A Gift

   December 11, 2019 1:16 pm Comments Off on De Beers Jewellers – More Than A Gift

   Our newest livery taxi advertising campaign on both standard and electric iconic London taxis for luxury jewellery brand De Beers. Together with Evolve OOH we have a pleasure to promote De Beers products on our taxis as iconic gifts for any occasion during this festive season. You can choose from diamond rings, earrings, necklaces and bracelets from the stores located at most prestigious London locations including Harrods, Old Bond Street, and Selfridges. The heavyweight campaign also includes branded interior tip up seats and PR activations.

   

   

   

   

   

   
   

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

8. Chamos – In Aid of The Children of Venezuela

   December 9, 2019 12:05 pm Comments Off on Chamos – In Aid of The Children of Venezuela

   Sherbet Media were delighted to be teaming up with Chamos Charity and Adgenda Media International earlier this year on a full livery taxi advertising campaign drawing attention in aid of the children of Venezuela.

   Chamos are non-profit organisation managed by a group of volunteers with strong ties to Venezuela. They support Venezuelan children through education and healthcare programmes, in partnerships with local NGO’s.

   Nearly half of all under 5s in Venezuela have malnutrition.

   Give £5 today to keep the under 5s alive – text ‘chamos5’ to 70085 and feed a child for a month.

   For more information please visit www.chamos.org.uk

   

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

9. LONGi – Propelling the Transformation

   December 4, 2019 2:28 pm Comments Off on LONGi – Propelling the Transformation

   

   To honour BNEFSummit in London earlier this year sponsored by LONGi Solar in the Intercontinental Mayfair Hotel our branded electric taxis ‘Proppelling the Transformation‘ were spreading awareness of LONGi’s global promise in around the city.

   With a theme of Energy Transition full livery taxi wraps and tip seats showcased LONGi Solar as a world-leading solar manufacturer for achieving best LCOE solutions.

   We have also provided executive chauffeur airport and around the city transfers to LONGi team and guests.

   

   

   

   

   
   

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

10. FAST TRACK SUCCESS FOR LONDON’S ELECTRIC TAXIS

    December 2, 2019 11:40 am Comments Off on FAST TRACK SUCCESS FOR LONDON’S ELECTRIC TAXIS

    Sherbet London – the first and biggest fleet of electric black cabs in the city – has been ranked as one of the fastest growing businesses in the country.

    It has been confirmed this week as number 41 within the 23^rd annual Sunday Times Virgin Atlantic Fast Track 100.

    CEO, Asher Moses, said he is delighted with the news that reflects the hard work and commitment shown by all his team to bring sustainable electric power technology to the taxi industry. ‘We have been focusing on delivering technological and service excellence and supported by exceptionally brave and forward-thinking taxi drivers who have invested in working with Sherbet as a premium London brand,’ he said. Reflecting on this news and also the fact Uber has lost its licence to operate in London, Asher said there has been a renaissance for the iconic black cab.

    ‘We have been investing in green and that has paid off,’ he said. ‘There is a genuine need for organisations to look at how they are transporting their staff and clients – and electric taxis tick the corporate responsibility boxes. We also offer high levels of service, proving against the odds that the taxi driver is a small to medium enterprise looking to provide complete customer satisfaction.’

    Sherbet believes the heritage of the London taxi industry has always been built upon putting the passenger at the heart of everything and, as a result, had developed its position as a much-loved part of the capital’s life. Although the rise of apps such as Uber brought its own pressures, there were also the issues coming from the need for environmental action and a race for state-of-the-art technology and payment systems.

    ‘The fact we have faced all these challenges between us has brought about massive change. By addressing all these issues Sherbet London and all it staff, drivers, customers and passengers have helped generate cleaner transport, safe taxis and a great future for the black cab. We are delighted to have been voted so high up in this very prestigious list,’ added Asher. He added there is still plenty of room for the price-based app services, regardless of whether they are operated by Uber or other competing brands. ‘Our business is focused on providing a clean, green, high end service which offers unparalleled quality. We are not competing for the price-led business as our goal is to develop a brand that everyone understands and trusts for its high values. This award reflects that commitment.’