The objective was to create content for the launch and build engagement with some great PR. The goal was achieved!
“Amanda Holden drinks margaritas and wildly sprays champagne all over her friend Myleene Klass as she celebrates her Lipsy clothing line”
“The Heart FM presenter, 53, looked nothing short of sensational as she modelled a striped midi dress from the elegant collection while spraying Myleene with champagne“
High dwell time up to 1 hour offers the enviable opportunity for OOH advertising to educate passengers with detailed information
Our passenger audiences are ABC1 and HNWI , hard to reach demographics
The enviroment offers 1-2-1 engagement and perfect opportunity for mobile interaction
Electric TXE taxis include 3 tip seats per taxi offering more space and greater value
Utilise the triple opportunity as a platform for 1, 2 or 3 creatives
QR codes may be placed on the tip seats at no extra cost
Creatives
Often people utilise every inch of the extra advertising space and chose three different creatives.
Many people chose 2 creatives and have the middle seat different to the outer seats.
But some people just chose the same creative for all 3 seats.
You may choose whatever you wish to convey on your tip seats and unlike the outside of the taxi you may wish to add a QR code for further information on your band / product.
A large portfolio of luxe brands choose Sherbet for premium OOH Advertising, PR & Events. Our premium Electric Taxis are chosen time and again to showcase the most luxurious brands.
Why?
Because we deliver.
Because our everyday ride customers are ABC1, HNWI and decision makers and we can target that specific audience.
Because we care and we give first class service.
Case Study : Sabina Bilenko
Sabina Bilenko is an upmarket a couture brand with a showroom Knightsbridge. They asked us to help with brand awareness as they launch their first ready-to-wear collection in Harrods. We focused on drivers who work in west London as Knightsbridge/Chelsea is the heart of their brand. They chose a iconic London photography shoot with shots outside Harrods and outside their showroom with the designer herself.
Case Study : Creed
Flannels x Creed wanted an immersive experience in celebration of a brand new fragrance. With personalised taxis taking VIPs to and from the events being a perfect addition.
Case Study : Dior
Making a worldwide debut at Harrods, Sherbet helped launch the brand new collection by Maria Grazia Chiuri, exclusively available at the Harrods pop-up. “Dior were extremely happy with the speed, quality and execution of the campaign delivery by Sherbet, Drivers were great and the cabs look excellent!“
Case Study : Jo Malone
Jo Malone branded Electric taxi used for photography opportunities at a PR event. Newest Jo Malone Gent John Boyega – famous actor known from the Star Wars utilised our taxi after the event and was picked up by our Sherbet Ride driver ambassador. John shared his premium electric taxi experience on his social media channels reaching over 1.7 million followers.
Case Study : MCM
High End designer store MCM recently asked for a brand awareness campaign to gain traction for a new store opening. They also opted for a location photoshoot of one of their personalised taxis
Case Study : De Beers
This classy creative ran for several months with a fleet of fully wrapped livery taxis for the luxury jewellery brand De Beers. Throughout an event in the run up to Christmas, Sherbet provided exclusive rides from the re-imagined Old Bond Street flagship store. The convoy of De Beers taxis created a standout moment, multiplied by the volume of branded taxis.
Case Study : D&G
Sherbet had the pleasure of showcasing D&G’s new fragrance line – Queen and King, featured on our sustainable electric superside taxis.
Sherbet has been helping promote the tourism industry for over 20 years and last year we were thrilled to add a new client to our portfolio when The Colour Purple asked us to showcase 45 beautiful superside EV taxis for Maharashtra Tourism from India.
Every year during the period of the World Travel Market thousands of people from the Travel and Tourism industry flock to London. Maharashtra Tourism wanted a strong presence around London around this time. Their objective was to drive interest, grow enquiries and increase visitors to their beautiful country.
There campaign used two creatives on 45 Electric supersides highlighting the lush greenery to the breathtaking coastline!
These beautiful taxis were also used for VIP rides for senior officials, there is nothing more impressive than your own personalised taxis.
Meenakshi Sundaram, Vice President of Colour Purple said of their work with us,
“Time to express my heartfelt thank you.
The Maharashtra Campaign was executed wonderfully as planned. Your team did a fantastic job in coordination execution and also post reporting. We very much appreciate your patience. I take this opportunity to express my heartfelt thank you for all the help, support, advice and patience you have rendered.”
We were recently asked to raise the profile of the Student IQ brand across Birmingham at their latest student open days.
Their objective was to drive website traffic, grow enquiries and increase visitors to their accommodation sites, whilst raising the brand awareness and recognition of the Student IQ name.
They wanted to position themselves as ‘the’ best accommodation in town! Their aim was to encourage fun and inspire friendships to prospective students hoping to start Birmingham University in September.
We ran a campaign of fun ‘insta cabs’ with PR and prizes and we hope they have their ‘Best Year Yet!’
You too could book your personalised taxi for –
• Corporate events 🎤 • PR and marketing collateral 📸 • Airport transfer 🛄 • Influencer marketing 🏪
Sherbet had the absolute pleasure of welcoming back Eve Lom to advertise on our taxi fleet for the launch of their brand new daily rejuvenating face cream.
This beauty brand loves to launch their products with high visibility around London and with HNWI travelling in our vehicles on a daily basis how better to garner the awareness that this brand requires.
As experts in PR convoys and VIP travel we were also asked to provide exclusive shuttles for VIP and influencers for the bespoke Eve Lom experience.
You too could book your personalised taxi for –
• Corporate events 🎤 • PR and marketing collateral 📸 • Airport transfer 🛄 • Influencer marketing 🏪
Did you catch our Barbara Kruger Taxis designed by the artist for her recent exhibition ‘Thinking of You. I Mean Me. I Mean You.’ at Serpentine?
Kruger is widely known for her impactful work with images and words, so these bold and graphic livery taxis were the perfect way to take her artwork into the city on an iconic London Cab.
Like this taxi, iconic artist #BarbaraKruger has designed tote bags for her exhibition at Serpentine. We’re giving away 5 of them. Use this Effect and tag us in your video to be in with a chance of winning – may the best reveal win! – Entries close on Mon 25 March 2024. Winners will be contacted via DM, so keep an eye out! #Serpentine#giveaway#art
We appreciate every single one of our Sherbet Media clients but nothing is as satisfying as having our clients come back year after year. Most of our business comes from repeat customers and with our decades of knowledge it is no surprise our wonderful client keeps returning.
Our friends at Mirabelle Communications Ltd have been using Sherbet Media for over 10 years and are now a firm part of the Sherbet Family.
Jay Desai, CEO of Mirabelle Communications says,
“When we are looking to find a solution above and beyond the norm.. there’s no better team than Sherbet Media.
Reliable creative and passionate, you know they will deliver. They light up the cities with flare and imagination!”
See some of the beautiful location photography and videography that we have done for their campaigns below! 📸
You too can also book your branded taxi for corporate events, VIP transport and Influencer social amplification for that full branded experience 🚖
Taxi advertising. Having your own moving billboard where the billboards can’t go.
It was an absolute pleasure loaning The Taxi Charity for Military Veterans (www.taxicharity.org/) two Sherbet London taxis over the weekend to drive ex-servicemen to the National Memorial Arboretum with 45 WWII veterans D-Day commemorations. Taxi Charity was established in 1948 and provides social events and commemorative trips for veterans from all conflicts to combat loneliness and isolation. A fantastic taxi trade charity – very well done all involved.
We recently had the pleasure to team up with Evolve OOH on the Juniper Networks taxi advertising campaign – a perfect choice for innovation and technology-driven company. Our fleet of bright green taxis went live in line with London’s shops, hospitality, and offices opening timely welcoming people back to the city and promoting Juniper as a leader in Networking and Cybersecurity Solutions.
