• Ride
  • Business
  • Drive
  • Advertise
  • Tag Archive: Electric

    1. Improve Your Business’s Ethical & Environmental Responsibility

      Comments Off on Improve Your Business’s Ethical & Environmental Responsibility

      Creating an ethical business is vital, especially post COVID19 as customers are increasingly eco-aware, and are leaning towards more sustainable choices in all areas of life. As a business, it is advised to show full transparency and authenticity in your environmental efforts to avoid the ‘greenwashing’ backlash. In this article, you will find out why implementing more effective green strategies to your Corporate Social Responsibility could improve your business.

      • Boost Morale and Improve Productivity

      It is proven that being more socially and environmentally responsible business can help your team feel better about themselves. By contributing towards a greener future your employees will feel pride and self-worth which will have a positive impact on productivity and morale. For example, investing in your employees through environmental training, benefit packages that include green travel alternatives, investing in local communities, or sponsoring sustainable charities can make your company a more enjoyable place for people to work.

      • Reduce Costs

      It might seem surprising but companies can actually save money by going ‘green’. Starting with small things like going paperless, investing in energy-saving lightbulbs, reducing water, using biodegradable materials, and recycling all waste products – these small but smart decisions will eventually reduce costs while also reducing your environmental impact. You could also think about adapting practices that exceed industry norms and differentiate your company from others. Then demonstrate your pride from going green through testimonials and by showing how you celebrate sustainability achievements.

      • Attract New Customers

      The Trade Ready article suggests that by leveraging your brand’s environmental and ethical responsibility you can win over new customers. Nowadays responsible and eco-aware consumers are more drawn to companies that support sustainable initiatives even if it means paying higher prices than for other less green alternatives. Businesses that have an environmentally friendly brand image could bring a new segment of consumers, in result increasing revenue and growth. On the contrary, businesses that don’t keep up with the latest technologies that allow reducing their environmental footprint may get left behind and find themselves unable to compete with others in their market.

      • Grow Your Company

      Working for an ethically and environmentally driven company makes people happier and inspired, says Network for Business Sustainability. It could also attract more talented people who share the same values and will proudly represent your brand. Study shows3 that many job seekers are attracted to work for sustainable companies because if the company genuinely cares about the well being of the grates society and the planet, it would treat its employees well. Therefore, by using effective and honest communication you could position your company as a green employer of choice.

      What steps will your business take to contribute towards a cleaner, greener future?

      Sources: Network for Business Sustainability, Trade Ready, Corporate Social Performance in Emerging Markets.

      1. Green Organizations: Driving Change with I-O Psychology ‘Corporate Environmental Sustainability and Employee Recruitment: Leveraging “Green” Business Practices to Attract Talent’
      2. Trade Ready Blog for International Trade Experts ‘4 ways improving your business’s social and environmental responsibility can boost profits’
      3.  Academy of Management JournalVol. 57, No. 2 ‘Why Are Job Seekers Attracted by Corporate Social Performance? Experimental and Field Tests of Three Signal-Based Mechanisms.
    2. Juniper Networks – Make The Switch To Juniper AI

      Leave a Comment

      We recently had the pleasure to team up with Evolve OOH on the Juniper Networks taxi advertising campaign – a perfect choice for innovation and technology-driven company. Our fleet of bright green taxis went live in line with London’s shops, hospitality, and offices opening timely welcoming people back to the city and promoting Juniper as a leader in Networking and Cybersecurity Solutions.

      Get in Touch for Taxi Advertising 

    3. SkinCeuticals x Selfridges Electric Taxi Campaign

      Leave a Comment

      We are excited to share our recent collaboration with EMYP Studios for SkinCeuticals and Doctor Jonquille Chantrey’s new clinic launch in Selfridges.

      SkinCeuticals Selfridges Sherbet Media Electric Taxi Campaign London

      Throughout April, we brought Selfridges to recipients’ front door to celebrate SkinCeuticals and Doctor Jonquille Chantrey launching their new beauty clinic in London.

      SkinCeuticals x Selfridges smartly dressed iconic doorman and Taxi Drivers safely hand-delivered bespoke invitations and gifts via our sustainable Electric branded taxi and will be collecting recipients from their door arriving in style to Selfridges beauty hall for their 1:1 beauty appointments. Our branded Electric Taxi complemented the campaign’s elegant light blue theme perfectly contributing to the ultimate brand experience.

      Did you know that Sherbet are fast-tracking, cost-effective, all Electric Taxi fleet advertising medium? Driving your brand awareness, making a stand at events and PR opportunities with sophisticated analytics reporting and CO2 emissions saving trackers. Contact us to find out how we can help.

      Get in Touch for Taxi Advertising 

    4. Sherbet Electric Taxis partners with what3words

      Leave a Comment

      Three words to enter any destination in London: Sherbet Electric Taxis partners with what3words

      People can now use what3words addresses across all Sherbet Ride booking channels to get dropped off at precise locations.

      Today, Sherbet Electric Taxis announces its partnership with location technology, what3words. what3words will enable new & existing Sherbet Customers to provide more accurate location data and help Sherbet deliver a Safe & Sustainable service in our London Taxis. Passengers can enter a what3words address for their pick up or drop-off location, meaning they no longer have to enter long and often unreliable street addresses. Three words are all they need.

      what3words is an easy way to identify precise locations. Every 3 metre square has been given a unique combination of three words: a what3words address. So, for example, ///cafe.track.logo will take you to the easiest pick-up point outside of Charing Cross.

      Moving around London will be easier and simpler than ever and Sherbet drivers will no longer have to waste time looking for the exact pick up or drop-off locations. Whether it’s a specific door, shopping mall entrance, street corner, or park gate, Sherbet passengers can enter what3words addresses to enable the fastest possible route planning.

      ‘Sherbet Ride is providing an incredible service to Londoners. It’s fast, convenient and its UI makes it easy to use. The addition of what3words will make that experience even better, as passengers will know they’re arriving exactly where they need to be, without the need for extra directions.’

      Adds Chris Sheldrick, Co-founder and CEO of what3words.‘We are delighted to be partnering with what3words, a location technology that will enhance the experience for both Sherbet passengers and drivers while helping the business drive efficiency’.

      Said Asher Moses, Founder, and CEO of Sherbet Electric Taxis.

      About what3words

      Find your what3words address here.

      Co-founded in London in 2013 by Chris Sheldrick, what3words is the simplest way to talk about location. The system covers the entire world, never needs updating, and works offline. A what3words address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts. It is optimised for voice input and contains built-in error prevention to immediately identify and correct input mistakes.

      The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to what3words addresses in over 45 languages to date. Millions of what3words addresses are in use around the world, with thousands of businesses using them to save money, be more efficient and provide a better customer experience. what3words is integrated into apps, platforms and websites, with just a few lines of code. Products are available for free or for a nominal fee for qualifying NGOs. Its partners include Mercedes-Benz, Triumph Motorcycles, Premier Inn, the AA and many emergency services across the world.

      what3words has a team of over 100 people, across offices in London UK, San-Francisco USA, Johannesburg ZA and Ulaanbaatar Mongolia. The company has raised over £80 million in capital from investors such as Intel, Aramex, Deutsche Bahn, Subaru and the Sony Investment Fund.[/vc_column_text][/vc_column][/vc_row]

    5. Cab9 – Sherbet’s New Technology Partner

      Leave a Comment

      Partner Press Release

      Furthering its dedication to be a top sustainable electric taxi travel solution provider, Sherbet The Electric Taxi Company are delighted to announce its new strategic partnership with Cab9 for Ride Technology platform. With its robust portfolio, Cab9 are innovative software & application development provider and strategic technology partner for a number of ground transportation providers in the UK helping businesses deliver exceptional customer experience.

      Having made the decision to leave our previous supplier, we are delighted to partner with Cab9 in getting our new technology ready for deployment during the lockdown period.

      Cab9 has a deep knowledge and expertise in ground transportation systems which should prove to be extremely valuable for our current and future customers. Its powerful dispatch system and easy-to-use driver and passenger apps allow for seamless integration whilst also giving an option for bespoke configurations. Not only do we love the Cab9 products, the Cab9 Team have demonstrated their commitment to the Taxi Industry through the development and launch of exciting products including Apps, Corporate Portals, What3Words, system integrations, and more.

      Martyn Hambley, General Manager stated

      [/vc_column_text][dt_quote background=”fancy”]“Having reviewed our Ride technology early into my arrival at Sherbet, the need for change was evident and it was obvious that Tarpit, Alan and the Cab9 team are committed and passionate about the Taxi industry and they are the right partner for our sustainable future. Their current and upcoming software is phenomenal and I look forward to a long and mutually beneficial partnership that Sherbet customers will benefit from.”[/dt_quote][vc_column_text]This partnership aligns with Sherbet’s core values and strategy on so many fronts. We are excited to look into the future to grow and constantly improve services we offer providing safe, sustainable and efficient travel in and around London.[/vc_column_text][/vc_column][/vc_row]

    6. Sherbet wins the Corporate LiveWire Innovation & Excellence Award 2021 for Most Innovative Taxi Company

      Leave a Comment

      We are delighted to share that Sherbet London have won the Corporate LiveWire International Innovation & Excellence Award 2021 for Most Innovative Taxi Company

      ‘It was great to learn more about a company which is passionate about changing the industry and offering solutions which have a positive impact on the world we live in. You clearly see the value in investing in sustainable methods of travel and we can see the amazing support and feedback you have already received. The quality of the cars and drivers are exceptionally high and reliability and professionalism is something we frequently saw mentioned in the reviews. Considering the quality of the service you offer, the costs are extremely competitive. We are very pleased to recognise you.’

      Corporate LiveWire Awards

      We are honored to be recognised and extremely proud of our team for all their hard work that has been noticed by such respectable organisations as Corporate LiveWire and Prestige Awards.

    7. GHD Electric Taxi Campaign

      Leave a Comment

      Our recent collaboration with EMYP Studios for the GHD Max launch

      Throughout the event, recipients received a personalised padlocked gift wrapped in a golden chain which was safely hand-delivered to their door by Max who arrived in our GHD branded electric black taxis ahead of the virtual event launch.

      Our branded sustainable electric black cabs complemented the campaign’s black and gold theme perfectly contributing to the ultimate brand experience.

      Photographed by Philippa Sian Photography @shotbyphilippa

      Our Sherbet Media team are experts in planning impactful taxi advertising campaigns. We’d love to support you so please call the Sherbet Electric Taxi company media team to see what we can do for your brand.

      Get in Touch for Taxi Advertising 

    8. Taxi Drivers Return To Work

      Leave a Comment

      Back To Work

      Since the Prime Minister unveiled the roadmap out of lockdown, we have seen an increase in enquiries and messages from London Taxi Drivers to find out when is the best time to come back to work.

      Across social media we have seen the right questions being asked by cab drivers;

      “How’s the street?”

      “Is it worth coming back yet?”

      “Are you earning?”

      Inevitably and understandably many responses include “Not worth it yet”, “Only done £75 today”. However, the light at the end of the tunnel is definitely getting brighter as more positive responses such as “you put the work in & you will go home with money in your pocket”, “definitely improving”, “more good days than bad days now”, “came back 2 weeks ago and happy given the situation” are starting to surface.

      Is now a good time to come back to work?

      London is slowly coming back to life. Schools return on Monday 8th March, this means more people will be moving and want to be moved. The weather is getting better so more people will start to go outside. The CEO of Goldman Sachs has announced that Goldman staff will be returning to the offices, we are seeing bookings coming back for schools runs, taxi bookings from Corporate customers, enquiries from new corporate customers all wanting to know more about Sherbet Electric Taxi services as they are starting to plan for the new normal.

      We have spent the last 12 months supporting taxi drivers who trust Sherbet with discounted rental rates. We are going to spend the next 12 months supporting taxi drivers who trust and put faith in Sherbet to provide them with a reliable taxi to earn money. We have Electric Taxis and Diesel Taxis available to rent.

      If you’re thinking about coming back to work, pick up the phone & call us, 020 3948 3315, and let us show you how you can trust us to get you back to work.

      Stay Safe and looking forward to welcoming you to the Sherbet Family.

      Asher Moses

      CEO

      [vc_tweetmeme type=”follow” follow_user=”@Sherbetlondon”][vc_facebook el_id=”https://www.facebook.com/SherbetElectricTaxis”]


    9. Safe & Stress-Free School Runs

      Leave a Comment

      Sherbet Electric Taxis are here to ease the stress of going back to school and other places of education

      Remember pre-March 2020 when the school runs not only brought London’s roads to a standstill, it costs UK families £1.66 billion a year. According to the motor insurer Egg, half a million parents in the capital drive their children to school between 7.30 am and 8.45 am and back from 3 pm to 4.15 pm. In addition to the time we use to spend in our cars because of traffic, there are costs attached to the school run. Fuel accounted for 80 percent of school-run costs with £3,000 spent on petrol over a child’s school career. Add to this the costs of parking, insurance, damaged vehicles, repairs, and maintenance of vehicles, the school run soon becomes an expensive part of family life. We also have the environmental cost of the school run with millions of tonnes of CO2 and other harmful gases pouring out of our exhausts and into our natural environment.

      In the last 12 months, we have endured and lived through the COVID-19 pandemic. Schools have been closed and opened at various different points but we now have the roadmap out of lockdown as we start to look to the future and a new normal. The environmental benefits on our cities have been reported widely in the media with cleaner air measurements and the benefit this has on all of us.  Are we now going to go back to spending time, money and polluting our air with the return to school?

      Getting children back into the classroom for face-to-face education and social development is a priority for all of us. Schools are returning on the 8th of March 2021. As parents, we are naturally worried about ensuring we are protecting our children and keeping them as safe as possible from COVID-19. We have to balance the school run with working from home for a while longer. The natural instinct is to get behind the wheel and drive our children to school safely, but do you have time? Have you enjoyed the benefits of cleaner air? Have you enjoyed the savings from using your car less?

      Have you thought about the alternative?

      Sherbet Electric Taxis offer a safe, clean, and green transport solution to parents to ensure their children get to school safe and secure.

      Our Taxis are the latest modern electric taxis in London so we can ensure your child travels in a purpose-built passenger compartment with a purpose-built partition that can offer 2m social distancing from the driver. The passenger compartment has a separate climate control system from the driver and the vehicle is cleaned after every trip to ensure the highest safety precautions are taken and offered. In addition, our vehicles are Electric which means we positively contribute to our air quality. We also have free WiFi so your children can connect their phones & tablets whilst we transport them to school.

      Sherbet have the world’s best taxi drivers. Not only have they spent on average 3 years learning every street and point of interest in London, but they have gone through an exceptionally tough vetting process with TFL that includes a CRB check so you have the confidence that our taxi drivers are trusted.

      Sherbet takes this a step further by going through a rigorous engagement process with licensed Taxi Drivers and those drivers who are successful enjoy Sherbet’s Onboarding training that focuses on customer service, vehicles, and also NHS UK COVID-19 effective cleaning to further enhance safety.

      We offer competitive, cost-effective fixed prices on all trips and we can enhance the service by offering a dedicated driver for getting your children to and from school safely. Our new booking App allows you to track the progress of your trips so you can see when your children have arrived at school and when they are on their way home to you.  You can book, track, amend and cancel your trips on our App helping give you total control.

      Martyn Hambley | General Manager

                     

      Want to know more or discuss your school travel support requirements?

      Call our dedicated Sherbet Ride team today on 020 3948 3311 or email ride@sherbetlondon.com and one of our team will call you back to discuss your specific school transport requirements.

    10. The Future of Urban Mobility

      Comments Off on The Future of Urban Mobility

      The Future of Urban Mobility

      With the UK Prime Minister’s latest update on the use of public transport, it is inevitable that our post-Covid-19 future will change the way we live, work, transport, and travel in the UK. People who can’t work from home are still commuting to work with their traditional transport but are impacted by the social distancing rules.

      According to the Evening Standard:

      • 40% Are less likely to use the train or Tube to commute after restrictions
      • 34% Agree that only commuters should use public transport during rush hour
      • 46% Agree the Government should introduce car-free streets in city centres to ensure commuting is possible in a safe way post-Covid

      The need for keeping a physical distance from others requires that the space in ways of transport must be shared in new ways. There are ways to commute safely, maintaining a 2-meter distance from others, but what is the safest option?

      With features like a purpose-built private passenger compartment, glass partition, separately controlled air conditioning, wipe-clean interior, card touch payment, 100% wheelchair accessible and driven by knowledgeable & CRB checked trained drivers – Electric Taxis are the safest form of travel.

      They are purpose-built and designed to be frequently cleaned. Electric taxis are also a giant leap forward in clean transportation. They provide a cleaner, more comfortable, and more secure environment for all.

      The Low-emission Future

      Traffic congestion is set to increase and with insufficient capacity, rising transport demand, and harder to find parking spaces we are experiencing drive in demand for low emission vehicles. In recent years, electric taxis have enjoyed a surge of success in cities around the world, with England (London), Norway (Oslo), and Australia (Sydney) leading the way. Although these cities have many things in common, one key factor is driving this trend: climate change. In the last decade alone, the number of private hire vehicles (PHVs) has increased by 40 percent in London and with them, the carbon emission.

      In the wake of ever-increasing reliance on cars and other fossil fuel burning devices, a lot of effort has been put into finding an alternative form of transportation that is safe, energy-efficient, and low emission. Electric taxis are the answer to this need. Modern-day diesel cars emit significantly more harmful nitrogen oxides that can cause respiratory conditions than new, low emission electric taxis. According to Which.co.uk the LEVC has the least output of harmful emissions in comparison to Prius, Tesla, Nissan Leaf, Lexus Hybrid models.

      The London Taxi is enjoying a Renaissance. From the traditional ride-hailing service to the latest smartphones and apps – a lot has changed in one hundred years. The old black cab has surged back into life in its new form, revolutionised, while new technology continues to create high-tech electric vehicles.

      Everyone is looking forward to moving around more freely again, especially those who are separated from their families. Most ways of travel will, at some point, increase in demand. However, we should choose low and zero-carbon travel alternatives to sustain the unexpected side-effect of the crisis – reduction of air pollution in congested cities.

      By choosing Sherbet electric taxis you’re reducing congestion, improving local air quality & helping contribute to a more sustainable future. Driving away from fossil fuels an electric taxi will have a significant impact on a healthier, greener future.

      Why Sherbet Electric Taxis?

      Here at Sherbet Ride, we pride ourselves on being London’s truly green transport solution with guaranteed Electric Taxis on every booking.  Our electric cabs are the newest, greenest and fastest in the city.

      We have a strong fleet of 700 electric taxis with a national reach of up to 3500 vehicles. Sherbet Electric Taxis are available 24/7 to all residents and visitors of London – We understand the importance of making our passengers feel safe and comfortable. That is why all our taxi drivers are fully licensed by TFL; with years of experience and training. Our Sherbet Ride drivers are PCO compliant with regular documentation checks and follow impeccable safety standards and practices. Our ambassador drivers have extensive travel knowledge to make the most complex journeys simple.

      Safety is our priority – our drivers and staff received special training by the NHS in the process of hygienic loading and effective cleaning to provide the safest transportation to those who need it during the Coronavirus pandemic.

      You can book or request your journey with us at any time through our website, app, or Customer Service Centre 24 hours a day 7 days a week.  Our dedicated customer service team will guide you through your journey from start to finish and ensure that you have a seamless experience. We want you to be happy with every aspect of our service,  at every touchpoint throughout your journey, from when you make a booking, right through to being dropped off at your destination. Our drivers are specifically trained to make sure that your trip goes as smoothly as possible and we take great pride in our customer service.

      Our customers benefit from competitive fixed pricing, no surge pricing, and high quality, green vehicles that offer the latest in-vehicle technology to help you stay connected when you travel with us.  No more guesswork on the price of your trip, just a simple fixed price with an option to pay on the meter.

      We are committed to a positive impact on the environment through sustainable travel and are proud to offer eco-friendly, quiet, low-emission taxis as part of our dispatch fleet. We want to make it as easy as possible for everyone to be able to live in a healthier environment and be conscientious about the need for ongoing environmental improvements because we believe in a greener, healthier, and cleaner future for London. We have placed our faith in electric vehicles, using them as the core to build a sustainable transport system for the city.

      Call now on 020 3948 3311 or email ride@sherbetlondon.com to pre-book & guarantee your electric taxi with a fixed price.

    Step one

    Thanks for getting in touch with Sherbet Advertise. How would you prefer for us to get back to you?

    Eek! We're gonna need a little more info - please select an option

    Step two

    Okay, great. We just need a few details. First, what's your name?

    Press Enter

    Please enter your name

    Step three

    Thanks , what's your phone number?

    Press Enter

    Please enter your contact information

    Step four

    Thanks , what's your email address?

    Press Enter

    Please enter your contact information

    Step five

    Would you like to tell us what you're most interested in?

    Please enter an area of interest

    Step six

    When's the best time for us to get in touch?

    Please select a contact time preference

    Step seven

    Thanks! We'll be in touch soon.
    Would it be okay if we added you to our mailing list?

    Please select an option