Comments Off on Sherbet London Shortlisted for Most Innovative Transport Project award at the London Transport Awards 2020
We are thrilled to announce we have been shortlisted for Most Innovative Transport Project award at the London Transport Awards 2020.
Each year the awards showcase innovation and reward best practice all across London. Supported by Transport for London and London Councils, they continue to prosper with 2020 being the 17th anniversary of the event. Deputy Mayor of London for Transport Heidi Alexander will give the keynote speech at the awards ceremony evening on 12 March 2020.
We had a pleasure to team up with Taylor Herring on a fully integrated campaign launch for Samsung Galaxy S20 smartphone starring Lewis Capaldi.
Multi award-winning, creative agency Taylor Herring utilised our branded premium electric taxi to chauffeured the Scottish singer and team during a surprise ‘pop-up’ gig that took place in London’s Covent Garden on Saturday (15 February) where Capaldi performed unannounced to shoppers in Seven Dials Market.
A series of 30-second ads for Samsung aired over a single ad break during Brit Awards on ITV and tell the story of the surprise gig.
The first spot which features Instagram-style vertical filming, shows the star cruising around London en route to his gig in a wrapped London taxi. Capaldi then leaps into action with his surprise show from a balcony in the market hall for the two further spots and ends with the star leading a mass singalong of his number one Someone You Loved.
Our branded electric taxi was a part of an integrated campaign that included a secret gig, a big screen live feed, a Facebook live stream, and in-store activations.
Comments Off on Sherbet London Shortlisted in 2 Categories for the Better Society Awards 2020
We are thrilled to be shortlisted in 2 categories – Transformation Award and Carbon Reduction Offset Programme of the Year for the Better Society Awards 2020.
The Better Society Awards reward commercial companies who are helping create a better, more equal, ethical and sustainable world for all. The winners will be announced at the awards ceremony on 14th May at the London Marriott Hotel Grosvenor Square.
We are delighted that our efforts and focus on providing a clean, green, high-end service are being recognised.
Comments Off on Florida’s Bradenton & Tampa Bay Non-Stop from Gatwick
We are delighted to be teaming up with North East Media, Tampa Bay Florida and Bradenton on a multiformat taxi advertising campaign aimed at promoting sunny Florida islands as an ideal holiday destination.
Taxi artwork designs feature Bradenton’s sandy, wide-open beach during a beautiful sunset and Tampa’s exciting outdoor activities. This year’s campaign includes premium electric liveries, standard supersides, standard liveries, branded tip seats, and receipts.
Branded Tampa and Bradenton taxis are taking over the city bringing sunshine and vibrant colours to Britain’s rainy capital.
As a part of the campaign, Tampa and Bradenton’s guests have been picked up and taken for a short ride around London by our ambassador drivers.
We were delighted to team up with Hill+Knowlton Strategies to provide sustainable travel services for the Stella McCartney x Adidas event earlier this month.
With over 60 environmentally-friendly electric taxis providing rides to and from the event for influencers, journalists, and athletes, our Sherbet Ride team made sure that every booking went smoothly and according to the schedule.
Sherbet Ride was the perfect fit, as the collaboration between Stella McCartney and Adidas aims to use new thinking and technologies to take what is being wasted and transform it into a resource – linking sustainable fashion and transport together.
We are looking forward to many future exciting projects and collaborations that aim to highlight the importance of living sustainability.
For more information about how Sherbet Ride can help assist you with environmentally friendly travel for your team and guests visit https://sherbetride.com/film-pr/ or
Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us
Comments Off on Origins Ride in Electric Cab Style
To celebrate Origins new exhibition at the Somerset House in London ‘Mushrooms: The Art, Design, and Future of Fungi,’ Origins guests experienced environmentally friendly rides in our branded electric taxis to their dinner at the Spring – one of London’s first completely plastic free restaurants.
Across 3 days our sustainable electric taxis have provided multiple exclusive rides to and from Origins PR and media events. The guest list included well-known beauty influencers from all over the world and a brand ambassador Dr. Weil – a world-renowned leader and pioneer in the field of integrative medicine which encompasses body, mind, and spirit. Working together with Lamp Productions the event proved to be a massive success with great social media coverage.
Alex Event Manager and the Lamp team said:
‘This week has been very complex with so many elements but you and your team have been flexible, professional, and incredibly accommodating. You’ve made the last minute changes and constant changing schedule feel easy and relaxing.
Please thank all of the drivers who have been a part of this week and should we need branded electric taxis for anything at all we know exactly where to go. I really can’t say thank you enough.’
Sherbet understands the unique challenges of transporting talent, guests, and crew for film production, Press, and PR events, thus we are dynamic and responsive when requirements change. Our systems enable our fleet to be flexible to individual requirements and have a dedicated pool of talented, CRB checked, and experienced brand ambassador drivers who are perfect to work alongside your production team.
Comments Off on Sherbet Ride Taxis at Pure London Show
Sherbet Ride provided sustainable rides in low emission electric taxis during the Pure London Show at Kensington Olympia to attendances and influencers including Dan Pontarlier. Pure London is the UK’s leading trade collective of fashion brands and buyers, uniting some of the most creative minds and inspirational collections in the industry with a strong focus on sustainable fashion this year. We hope to continue working together, linking fashion and travel, towards a greener future.
Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!
Comments Off on Sofitel Dubai The Palm & Emirates Holidays
Are you thinking about your next holiday destination? Sofitel Dubai The Palm offers holiday packages including Emirates flights and hotel stay.
Newest taxi advertising campaign in London booked by Mirabelle Communications for Sofitel Dubai The Palm. The multi-format campaign includes – standard liveries, standard supersides, premium livery on electric taxi, premium supersides on electric taxis, branded interior tip up seats, video advert on taxi digital screens and licensed taxi receipts.
Comments Off on Sherbet London aims to harness future 5G tech in bid to maximise electric taxi service standard
A London electric taxi fleet are setting their sights to be one of the first in the industry to harness future 5G technology in a bid to maximise service excellence.
As part of that plan, Sherbet London have appointed a new Chief Technical Officer, Gilad Barner, to the London taxi company.
Sherbet London have one of the largest electric taxi fleets in the industry and are ranked as one of the fastest-growing businesses in the country. The taxi firm were recently confirmed as number 41 within the 23rd annual Sunday Times Virgin Atlantic Fast Track 100.
Sherbet’s CEO, Asher Moses, said Gilad’s appointment reflects how seriously the firm are taking their goal to deliver technological and service excellence and drive a premium brand.
Moses suggests that regulators and taxi fleet operators who want electric taxis in their cities, currently don’t have the tech tools to effectively maximise the full potential. With 5G technology soon to be widely launched, Sherbet are building technology with this in mind.
“The taxi business has been reinvented, taking us from the horse and cart until now – with a future that is open for imagination and development. Sherbet is set to now take the iconic London taxi to a global level, integrating with smart cities and embracing the demand for clean, green, sustainable, and safe transport,” he said.
Moses added that Gilad’s support in developing the Sherbet brand will ensure it is able to dovetail into any country and any city, using a universal system that applies across all cultures, languages, and business models.
“I am very excited to have someone as talented, experienced, and passionate about the future of transport technology onboard with Sherbet. This is the start of a very significant time for our business – and the taxi industry in general.” Said Moses.
