Tag Archive: Sherbetlondon.com

1. The Florida Keys & Key West Destination Travel Campaign

   October 21, 2020 1:14 pm Comments Off on The Florida Keys & Key West Destination Travel Campaign

   As people return to London’s streets, the Florida Keys’ new campaign rolls out on our taxis reaching frequent travelers and tourists who are thinking about their next holiday destination. The campaign is represented in the USA by Northeast Media and includes branded tip seats and taxi receipts. 

       

   Get in touch with our team sales@sherbetlondon.com to find out more about how we can help with maximising the innovative, creative potential of campaigns by using bespoke techniques and technologies.

   Download the Android & iOS Sherbet Ride App to Book an Electric Taxi 

   www.sherbetride.com

2. Sherbet Putney Garage Business As Usual

   September 14, 2020 10:02 am Comments Off on Sherbet Putney Garage Business As Usual

   Sherbet thanks Wendy Sorrell

   Sherbet Putney Garage Manager, Wendy Sorrell has now successfully completed her two year contract overseeing the Putney Garage under the Sherbet ownership. Wendy has now stepped back from her day to day operational role but will remain a shareholder of Sherbet London going forward.

   Asher Moses, CEO of Sherbet commented

   “Wendy has brought a wealth of experience to Sherbet following the acquisition back in October 2018 and has been an invaluable member of our team. We wish her all the best and are delighted that Wendy remains a part our business with her investment in Sherbet London”.

   The Putney Garage will continue to operate as normal for full servicing and warranty works, under the management of Lee Drinkwater, our Fleet Director and Iqbal Chaudary, our Lead Mechanic, a key hire from Mercedes.

   Asher Moses said,

   “We want to see all our regular and new drivers. Please book an appointment and let us look after you and showcase our Sherbet standard of excellence”.

   Call us on 020 7736 8818 to book in your taxi at our Sherbet Putney Bridge site.

3. Shared Booking Platforms Threaten the Long Term Future of Black Taxis

   August 25, 2020 10:53 am Comments Off on Shared Booking Platforms Threaten the Long Term Future of Black Taxis

    

   Shared booking platforms threaten the long-term future of black cabs warns leading taxi industry figure.

   Asher Moses, CEO of Sherbet London, has warned of the potential long-term damage to the black cab industry when both Black Cabs and Private Hire Vehicles (PHV) share the same booking apps. In recent weeks Freenow has linked up with Kapten, Gett has partnered with Ola, whilst Uber has purchased cab technology company Autocab.

   Asher Moses, Chief Executive of Sherbet London, said:

   “With a number of apps now promoting both Black Cabs and PHVs, customers are presented with a choice about how to make their journey. However, in the vast majority of cases, a private hire vehicle is presented as the cheaper option. I am concerned that customers will only consider the cost of their journey and not the benefits of using a Black Cab and this will result in journeys being diverted from Black Cabs to PHVs.

   “In the long term this may well see a reduction in business for black cabs and a challenge to the viability of the business model for Black Cab owners. It is vital that we continue to support the iconic Black Cab industry in London, particularly. That is why at Sherbet we only allow the booking of Black Cabs via our app.”

   Yellow Badge Cab driver, Allen Prosser agreed:

   “Many cabbies I have spoken with disagree with both PHVs and Black Cabs being on the same app. The reality is people just choose based on price, which often benefits the PHV drivers, and don’t consider the improved, faster service that they can get from a Black Cab Driver who has completed the ‘Knowledge’

   During the COVID-19 pandemic, there has been a significant drop in business for the taxi trade, with some cabbies in London reporting that they are seeing earnings drop by up to 80%. With the ending of government support for self-employed workers and businesses in London being slow to return to full-time office-working, Black Cab drivers are facing difficult business conditions. There are concerns that a further loss of business, with customers being diverted from black cabs to PHVs, will only exacerbate the problem.

4. Why Electric Taxis are the Safest and Cleanest Form of Travel

   June 24, 2020 11:26 am Comments Off on Why Electric Taxis are the Safest and Cleanest Form of Travel

   Travelling Safely During These Unprecedented Times

   Most people are looking forward to travelling around London again, but what is the safest and cleanest form of transportation available? Are london taxis safe?

   The answer is – Yes, Electric Taxis are the safest and cleanest form of travel. Here’s why:

   

   Zero Contact Travel

   

   Are London taxis safe during covid? Yes – every licenced London Electric Taxi is purpose build with a secure safety partition screen to separate passenger and driver. The TXE has a Factory fitted Perspex screen and vinyl seats which does not attract germs. We also use the LEVC provided kit to completely seal any gaps. Passengers have their own space in a private compartment with a separately controlled air conditioning. What is more, a contactless or prepayment option enables you to travel cash-free.

   Sanitised and Vetted Before Every Journey

   All Sherbet Electric Taxis have their interior cleaned before every journey. Safety in travel is crucial, now more than ever, that’s why we had special training by a team from the NHS to ensure our taxis meet the government safety requirements for social distancing during these unprecedented times. As per current Govt legislation, all passengers are to wear face mask unless exempt.

   Green Transport

   Sherbet Ride is dedicated to fulfilling Corporate Social Responsibility through sustainable travel. All-electric licenced taxis are low emission capable vehicles and emit 29g/km of CO2 versus 222g/km in standard diesel taxi. They also use fast bus lanes and are congestion charge free.

   Expertly Driven by Knowledge Trained TfL Licenced London Taxi Driers

   Our electric taxis are proudly driven by the worlds most qualified drivers who have all taken the world-famous Knowledge Test and been CRB checked. ‘The Knowledge’ school which usually takes 4 years – a memorised map of London including 25,000 streets and thousands of iconic landmarks. Only fully TfL licenced and accessibility trained taxi drivers are able to operate on our circuit.

   To conclude, electric taxis help city travellers stay safe and protected with their purpose-built design – protective partition, contactless payment systems, and easy-clean surfaces. By choosing this safe and clean form of transportation, passengers can always stay socially distanced, in a personal and contactless space.

   Get in touch with our Ride team to discuss how we can help you and your team travel safely.

   We are ready when you are.

5. It’s time to Experimint! Our newest Go Vype Taxi Advertising Campaign

   June 17, 2020 2:13 pm Comments Off on It’s time to Experimint! Our newest Go Vype Taxi Advertising Campaign

   Once again, together with Mirabelle Communications, we are excited to be taking part in the newest out of home taxi advertising campaign showcasing British American Tabacco’s (BAT) Vype – new mint range on our taxis.

   The Vype ePod offers a quick and simple vaping experience. With the Menthol Ban now in place from the 20th of May, Vype has 5 new mint flavours now available in 6mg for the ePen 3 and ePod.

   The high volume campaign includes taxi supersides on premium environmentally-friendly electric taxis and standard iconic taxis with branded tip up seats.

       

   This product contains nicotine and is addictive. 18+ only. Read leaflet in pack.

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

6. SME News UK Enterprise Awards Winner

   June 16, 2020 12:56 pm Comments Off on SME News UK Enterprise Awards Winner

   We are proud to announce that Sherbet Electric Taxis are the winners of the prestigious 2020 SME News UK Enterprise Awards for:

   ‘Best Environmentally Friendly Taxi Company – London’ and

   ‘Excellence in Sustainable Business Transformation 2020’

   The SME annual UK Enterprise Awards are proudly encompassing a multitude of exciting and vibrant business industries from across the UK.

   Thanks to our brilliant team Sherbet London has demonstrated excellence, commitment, dedication even in the face of uncertainty.

   Sherbet Electric Taxis are reinventing the new normal, leading the way and investing in Clean Green Safe Connected Taxis in London.

   Speak to one of our team about our getting back to work programme 02039483311

7. Rent Electric Test Drives Restart After lockdown

   June 8, 2020 1:08 pm Comments Off on Rent Electric Test Drives Restart After lockdown

   Last week at our Dalston offices we restarted our popular rent electric test drives.

   In this new post-Covid world there are changes, we now operate on an appointment-only schedule, we limit the number of drivers attending per day and we also follow government advice on social distancing.

   Since the start of our rent electric test drives (now over a year ago) we have welcomed hundreds of drivers to our taxi centres at both Dalston and Putney.

   The sessions provide drivers with an excellent opportunity to see/feel the electric taxi for themselves; no hard sell – just the information you need to make the decision if the move from diesel to electric is right for you.

   On the day we offer full training on driving the taxi, a full test drive, demonstration of a wheelchair ramp, and advice on charging options.

   The move to electric can be daunting but we are here to fully support you.

   On the day, drivers also have the opportunity to meet the team at our inhouse work app ‘Sherbet Ride’. The team will discuss the best ways to work together to maximize work offerings and driver’s weekly takings.

   As drivers plan to return to work after lockdown, we have seen an increased interest in renting electric taxis, we are also offering a return to work plans across our electric fleet, so help is there financially.

   If you are considering coming back to work why not arrange a rent electric test drive, pop in and see how Sherbet can help you back to work.

   To arrange an appointment or for further information please call the customer service team on 02039483315

8. Taxi Drivers – Is it time to return to work?

   May 22, 2020 2:01 pm Comments Off on Taxi Drivers – Is it time to return to work?

   Over the last few weeks I have spoken to many drivers and read hundreds of social media posts all asking the same question ‘is there any work out there, is it worth me coming back?’

   Since mid-March, we have seen work levels hit the floor, with Heathrow at a standstill and nobody on the streets, most drivers have decided to follow the governments’ advice and stay at home. Some drivers decided to carry and continued to work, approx. 20% of our fleet stayed on the road. These drivers did not find it easy and have relied more on app and account work from the likes of Sherbet Ride, Com Cab & Gett.

   So, the question is it time to return? We have seen more of our fleet return over the last few weeks. Drivers seem keen to get back after possibly 8-10 weeks off. I think we all understand work levels will be low but we are seeing small glimmers of hope. I have seen credit card suppliers publishing transaction figures which are low but seem to be on the increase. Listening to the news the government has plans to open more businesses, we will see shops opening soon and hopefully bars and pubs. The weather is on our side so more people will be tempted to come out after weeks indoors. The trains and tubes are starting to look busier and I believe we will see more of our core customers (office workers) returning to the London offices over the coming weeks.

   Customers will also think twice about using private hire, social distancing is still the government’s keywords, over the last few weeks our sales team at Sherbet Ride have seen an increased number of enquiries from big corporations who have made the decision to move away from private hire, and are no longer prepared to move staff around in the confined space of a car.

   I think we would all agree to need to come back at some point, yes it will be hard to start with but slowly the work levels will increase. Many rental companies are also prepared to help. We have our own return to work rental plans with an agreed period of discounted rent.

   It will always be hard to come back after such a long period off, but we all have to come back at some point. Taxis should be seen on the streets of London. Customers need to know we are back and ready to get London moving again.

   Take care and stay safe

   Michael Eades

   Interested in renting an electric taxi? – https://www.sherbetlondon.com/electric-taxi-information/

   Interested in renting a TX4? – https://www.sherbetlondon.com/rentals/

   Or give us a call 0203 948 3315

9. Helping Drivers Back To Work Post Covid-19 Lockdown

   May 11, 2020 12:21 pm Comments Off on Helping Drivers Back To Work Post Covid-19 Lockdown

   Dear valued Sherbet Driver,

   The last few months have been unprecedented for the London taxi trade. The national Covid-19 lockdown has seen many drivers to follow the government advice and stay at home. I personally made this decision almost 8 weeks ago when I closed all our sites to protect our teams and our drivers.

   Following updated guidance from the Government, I feel it is now time to start thinking about the process of helping drivers return to work. I believe every driver has to make his/hers own decision on the right time to return, every drivers circumstances are different – but I want to make it clear the Sherbet team are here to help once you have decided to return to work.

   Our team have been looking at way to help safeguard drivers:

   A few weeks ago we were fortunate to be visited by a Training Professional from the NHS, she suggested ways to reduce risks to drivers. She also provided training to our staff on the correct procedure on cleaning the taxi, and the correct use of PPE. We are more than happy to pass on this knowledge.

   You are more than welcome to make an appointment to attend Dalston for advice on cleaning and if required – let us help reduce the gaps between the two compartments.

   We understand the last few months have been financially difficult for drivers:

   Many drivers are not working and low work levels for drivers who have been, again we are here to help. Our team have been briefed and have many options to help drivers back to work.

   Please do call us (020 3948 3315) and discuss your return to work plan.

   We have seen an increased interested In Sherbet Ride:

   Over the last few months our sales team have been working extremely hard dealing with an increased number of enquiries from companies who traditionally use private hire. Business are worried about using private hire and are now looking at the safety a black taxi brings. We are anticipating a surge on booking over the next few months.

   We continue to be contacted by drivers who do not rent from us; so we also continue to help new drivers. We have electric and diesel taxis available to rent. For rent enquires please talk to our rent team, we are here to help all drivers.

   I am sure the next few months will be challenging for all of us, but I have confidence in the trade. London will bounce back.

   Stay safe

   Asher Moses

   

10. How Our Travel Footprint Affects The Environment in 2020

    February 25, 2020 11:28 am Comments Off on How Our Travel Footprint Affects The Environment in 2020

    We are living in an age where we face a global climate crisis and often hear that travel is one of the worst ways individuals can leave an impact on the planet earth. It is crucial to know and understand why maximising sustainability during your travel and whilst at your destination is necessary.

    In 2018, the United Nations Intergovernmental Panel on Climate Change warned that we need to take serious action by 2030 or it may be too late to reverse the damage. As Britain’s capital tops UK carbon footprint list, we have a few suggestions on how Londoners and tourists can reduce harmful CO2 emissions while traveling.

    

    Plane

    According to the BBC, flights produce greenhouse gases – mainly carbon dioxide (CO2) – from burning fuel. These contribute to global warming when released into the atmosphere. For example, An economy-class return flight from London to New York emits an estimated 0.67 tonnes of CO2 per passenger, according to the calculator from the UN’s civil aviation body, the International Civil Aviation Organization (ICAO). It is worth mentioning that aviation contributes about 2% of the world’s global carbon emissions, according to the International Air Transport Association (IATA). It also predicts that passenger numbers will double to approx. 8.2 billion in 2037 and that the total number of emissions is set to rise.

    Train

    Compearing to flying, train journies are a lot more environmentally friendly. For example, according to EcoPassenger, a journey from London to Madrid would emit 43kg (95lb) of CO2 per passenger by train, but 118kg by plane (or 265kg if the non-CO2 emissions are included). However, the number of emissions generated by using trains and planes varies, depending on several factors, such as if the train is electric, and what way the electricity they use is generated. With regards to diesel trains – carbon emissions can be twice those of electric ones. For example, some diesel trains can emit more than 90g of C02 per passenger per kilometer, compared with about 45g for an electric Intercity 225, figures from the UK Rail Safety and Standards board show.

    Car

    Driving can be better than flying and taking a train – if the car is electric. The popularity of Electric vehicles (EV) is increasing very strongly. According to CarbonFootprint.com In the UK electric vehicles, were ca.14% of the new market in Dec 2019 and by 2035 it’s forecast that all new car sales in Europe will be electric vehicles. London is one of 20 global cities leading on electric vehicles, including taxis. For example, an electric taxi emits 29 g/km CO2 in comparison to a diesel one with 222 g/km emissions of the CO2.

    Here are comparisons of EV cars:

    

    About 3,550 electric cabs manufactured by the London Electric Vehicle Company (LEVC) have been licensed to operate in London since its introduction in January 2018. The LEVC electric taxi model runs on a battery for about 80 miles, with an engine range extender for use outside central London capable of up to 400 miles. Electric cabs have many advantages and features that both drivers and passengers can benefit from. According to the LEVC study, driving an electric taxi reduces stress levels, is more comfortable and cost-effective. Passengers love electric taxis not only for their low emission capabilities but also for their advanced technology onboard. They are equipped with USB charging points as well as a full-size power socket which can be used to charge your laptop or smartphone for example. On top of that, you’re able to gain access to free 4G Wifi, control air conditioning with climate control, and switch on/off the speaker to communicate with your driver. Electric taxis are also wheelchair accessible with additional accessibility features. Thanks to innovative companies like Sherbet Ride it is very easy to move eco consciously around London whilst visiting, or on day to day basis, when you don’t have a car. You can pre-book or book on-demand your electric taxi via Sherbet Ride app or online at www.sherbetride.com/web-booker.

    To summarise, every one of us has to remember that the sustainable choices we make every day have a real impact on the environment around us. Air pollution is a major global issue that is causing premature deaths and illnesses throughout the world. The majority of air pollution in developed countries such as London is caused by traffic which prominent due to the congestion. Air pollution associated with conventional vehicles includes Nitrogen oxides (NOx), Particulate Matter (PM10), and Carbon Monoxide (CO) which are emitted from exhausts due to the burning of fuel. Diesel emits four times the amount of NOx and 22 times the amount of PM10 that the average petrol vehicle. Choose your way of travel wisely and offset your carbon footprint.