Tag Archive: Taxi London

1. Shared Booking Platforms Threaten the Long Term Future of Black Taxis

   August 25, 2020 10:53 am Comments Off on Shared Booking Platforms Threaten the Long Term Future of Black Taxis

    

   Shared booking platforms threaten the long-term future of black cabs warns leading taxi industry figure.

   Asher Moses, CEO of Sherbet London, has warned of the potential long-term damage to the black cab industry when both Black Cabs and Private Hire Vehicles (PHV) share the same booking apps. In recent weeks Freenow has linked up with Kapten, Gett has partnered with Ola, whilst Uber has purchased cab technology company Autocab.

   Asher Moses, Chief Executive of Sherbet London, said:

   “With a number of apps now promoting both Black Cabs and PHVs, customers are presented with a choice about how to make their journey. However, in the vast majority of cases, a private hire vehicle is presented as the cheaper option. I am concerned that customers will only consider the cost of their journey and not the benefits of using a Black Cab and this will result in journeys being diverted from Black Cabs to PHVs.

   “In the long term this may well see a reduction in business for black cabs and a challenge to the viability of the business model for Black Cab owners. It is vital that we continue to support the iconic Black Cab industry in London, particularly. That is why at Sherbet we only allow the booking of Black Cabs via our app.”

   Yellow Badge Cab driver, Allen Prosser agreed:

   “Many cabbies I have spoken with disagree with both PHVs and Black Cabs being on the same app. The reality is people just choose based on price, which often benefits the PHV drivers, and don’t consider the improved, faster service that they can get from a Black Cab Driver who has completed the ‘Knowledge’

   During the COVID-19 pandemic, there has been a significant drop in business for the taxi trade, with some cabbies in London reporting that they are seeing earnings drop by up to 80%. With the ending of government support for self-employed workers and businesses in London being slow to return to full-time office-working, Black Cab drivers are facing difficult business conditions. There are concerns that a further loss of business, with customers being diverted from black cabs to PHVs, will only exacerbate the problem.

2. Dior pop up at Harrods

   August 5, 2020 3:27 pm Comments Off on Dior pop up at Harrods

   Our premium Electric Taxis boast soft velvet embroidered with distinctive pattern and Dior Oblique motifs to celebrate Dior AW20 collection by Maria Grazia Chiuri, exclusively available at the Harrods pop-up store this August.

   Making a worldwide debut at Harrods, brand-new velvet iterations of the label’s emblematic handbags will be available to shop, from the Saddle to the Lady D-Lite and the iconic Dior Book Tote, with select pieces available for personalisation using the ABCDior service.

   ‘Dior are extremely happy with the speed, quality and execution of the campaign delivery by Sherbet, Drivers were great and the cabs look excellent’

      

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

3. Big Thanks From Asher

   July 7, 2020 8:13 am Comments Off on Big Thanks From Asher

   Hi All

   Firstly, I want to start with a big thank you to all our long-standing and new Sherbet drivers who have supported us through these difficult times. I have been touched by the kind words of encouragement, it has kept me and my team going over the last four months. I think we have all realized we are in this together and by supporting each other we will get over these difficult times.

   Like all of us I watched the news over the weekend and was encouraged to see people on the streets of London again, it’s a start on the road back to normality. Over the next few weeks and months, we will see more positive news with many hotels opening their doors this week and a greater number of flights expected to start coming in and out of both Heathrow and City airport. Looking further into the future office staff will also start returning in the coming months. Every small jump will lead to more work, I think we can now start to look forward to better times.

   I understand it’s still hard out there, but our great trade just needs a little more time to recover, it will happen. My team and I are here to support you, we are currently offering 50% rent, we are here to help so if you have any question on returning to work please contact us.

   On a more positive note I would like to welcome two new drivers to the Sherbet family, Said & Yasir both received their badge last week. Ok, timing is not perfect, but I am sure you would all like to wish them luck with there new career as a licensed London Taxi driver.

   We have also seen an increased number of bookings on Sherbet Ride, Jacob and the Ride team have been working hard. Over the next few weeks, we are launching a new driver app and have some great account work waiting to come online.

   So let stay positive and do our best to make our trade the best taxi service in the world.

   Wishing you all the best
   Asher

4. Why Electric Taxis are the Safest and Cleanest Form of Travel

   June 24, 2020 11:26 am Comments Off on Why Electric Taxis are the Safest and Cleanest Form of Travel

   Travelling Safely During These Unprecedented Times

   Most people are looking forward to travelling around London again, but what is the safest and cleanest form of transportation available? Are london taxis safe?

   The answer is – Yes, Electric Taxis are the safest and cleanest form of travel. Here’s why:

   

   Zero Contact Travel

   

   Are London taxis safe during covid? Yes – every licenced London Electric Taxi is purpose build with a secure safety partition screen to separate passenger and driver. The TXE has a Factory fitted Perspex screen and vinyl seats which does not attract germs. We also use the LEVC provided kit to completely seal any gaps. Passengers have their own space in a private compartment with a separately controlled air conditioning. What is more, a contactless or prepayment option enables you to travel cash-free.

   Sanitised and Vetted Before Every Journey

   All Sherbet Electric Taxis have their interior cleaned before every journey. Safety in travel is crucial, now more than ever, that’s why we had special training by a team from the NHS to ensure our taxis meet the government safety requirements for social distancing during these unprecedented times. As per current Govt legislation, all passengers are to wear face mask unless exempt.

   Green Transport

   Sherbet Ride is dedicated to fulfilling Corporate Social Responsibility through sustainable travel. All-electric licenced taxis are low emission capable vehicles and emit 29g/km of CO2 versus 222g/km in standard diesel taxi. They also use fast bus lanes and are congestion charge free.

   Expertly Driven by Knowledge Trained TfL Licenced London Taxi Driers

   Our electric taxis are proudly driven by the worlds most qualified drivers who have all taken the world-famous Knowledge Test and been CRB checked. ‘The Knowledge’ school which usually takes 4 years – a memorised map of London including 25,000 streets and thousands of iconic landmarks. Only fully TfL licenced and accessibility trained taxi drivers are able to operate on our circuit.

   To conclude, electric taxis help city travellers stay safe and protected with their purpose-built design – protective partition, contactless payment systems, and easy-clean surfaces. By choosing this safe and clean form of transportation, passengers can always stay socially distanced, in a personal and contactless space.

   Get in touch with our Ride team to discuss how we can help you and your team travel safely.

   We are ready when you are.

5. Sherbet London Shortlisted for Most Innovative Transport Project award at the London Transport Awards 2020

   February 24, 2020 12:02 pm Comments Off on Sherbet London Shortlisted for Most Innovative Transport Project award at the London Transport Awards 2020

   

   We are thrilled to announce we have been shortlisted for Most Innovative Transport Project award at the London Transport Awards 2020.

   Each year the awards showcase innovation and reward best practice all across London. Supported by Transport for London and London Councils, they continue to prosper with 2020 being the 17th anniversary of the event. Deputy Mayor of London for Transport Heidi Alexander will give the keynote speech at the awards ceremony evening on 12 March 2020.

6. Lewis Capaldi x Samsung Campaign

   February 21, 2020 12:57 pm Comments Off on Lewis Capaldi x Samsung Campaign

   We had a pleasure to team up with Taylor Herring on a fully integrated campaign launch for Samsung Galaxy S20 smartphone starring Lewis Capaldi.

   Multi award-winning, creative agency Taylor Herring utilised our branded premium electric taxi to chauffeured the Scottish singer and team during a surprise ‘pop-up’ gig that took place in London’s Covent Garden on Saturday (15 February) where Capaldi performed unannounced to shoppers in Seven Dials Market.

   A series of 30-second ads for Samsung aired over a single ad break during Brit Awards on ITV and tell the story of the surprise gig.

   The first spot which features Instagram-style vertical filming, shows the star cruising around London en route to his gig in a wrapped London taxi. Capaldi then leaps into action with his surprise show from a balcony in the market hall for the two further spots and ends with the star leading a mass singalong of his number one Someone You Loved.

   Our branded electric taxi was a part of an integrated campaign that included a secret gig, a big screen live feed, a Facebook live stream, and in-store activations.

   

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

7. Sherbet Appoints Senior Marketing Consultant

   February 7, 2020 10:49 am Comments Off on Sherbet Appoints Senior Marketing Consultant

   As part of an ongoing process of appointing the highest levels of expertise to Sherbet London’s management team, Halla Ragi has been taken on as the company’s marketing consultant.

   Coming to the electric taxi business with a wealth of experience from major brands such as the global health and household brands at FTSE 100 Reckitt Benckiser, The National Lottery at Camelot and global gaming brand 888, she will be detailed with ensuring Sherbet’s continued reputation.

   Halla will be supporting the growth of the business as it continues to deliver a greener, cleaner, taxi operation in London and beyond.

   CEO, Asher Moses, said of the appointment: ‘Halla’s appointment represents part of our rapid growth and our need for a strong management team to help support our plans. She comes with a wealth of relevant experience to help us move forward professionally and successfully.’

   Halla said she is thrilled to be working with Sherbet London and helping to be the voice of electric taxis both in the UK and globally.

   Sherbet London – the first and biggest fleet of electric black cabs in the city – has been ranked as one of the fastest growing businesses in the country, recently confirmed as number 41 within the 23rd annual Sunday Times Virgin Atlantic Fast Track 100.

   For further press information or to organise interviews please contact Janet Kelly at Grapevine Communication 01273 300542 or Asher Moses, CEO of Sherbet London on 07958 078244

8. Taxi Ad Campaigns That Went Viral

   January 31, 2020 11:26 am Comments Off on Taxi Ad Campaigns That Went Viral

   Taxi Ad Campaigns That Went Viral

   Some of our campaigns created unforgettable moments and experiences that were (and still are) captured and circulated widely online, dominating the social media sphere. Here are just a few examples of the iconic taxi advertising campaigns we’ve produced that have gone viral.

   Prettylittlething.com

   

   Have you seen pink taxis driving around London? 

   The answer is probably – yes. Here’s why:

   How it started – 2017 PLT competition launch in conjunction with a social media campaign – tweet a photo of the Taxi to win £150 of PLT vouchers. Starting with over 3,000 entries with more than 300 million impressions, increasing to over 500 million impressions and countless pictures shared on social media until this day. PLT Taxis have dominated #pinktaxi #taxi4plt #pinkcabs #LondonTaxi.

   We have provided our iconic pink taxis for numerous VIP events and collection launches with celebrities like Malika Haqq, Montana Brown, Maya Jama, and Little Mix.

   Trolls

   

   Launch of DVD Release

   Special build taxi with customised interior and exterior used for PR activation.

   Over 2 million social impressions delivered across 1 week.

   Mentions and Tweets include: Heat, Comedy Central UK, First News, National Geographic Kids, Shrek’s Adventure, Total Film.

   

   Hugo Boss Eyewear

   Henry Cavill Collab

   Heavyweight superside campaign starring Henry Cavill. #SharpenYourFocus campaign delivered over 40k impressions, 3k engagements and 100 shares across all social media platforms. Actor’s fans and followers were the main sources of traffic.

   Get in Touch for Taxi Advertising 

   Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

   www.sherbetride.com

9. Sherbet Ride Partners with Green Brands

   January 15, 2020 2:44 pm Comments Off on Sherbet Ride Partners with Green Brands

   Why Green Brands choose Sherbet Ride?

   With pressure from the government, well-organised protest groups, investors and employees, companies need to re-think how their business travel affects the environment. Here’s how travel managers and brands can help their companies become more responsible and environmentally conscious.

   • Sherbet Ride is a premium electric taxi company, taking the best of the iconic London Taxi and combining it with sustainable high-quality customer service.
   • All our electric rides are low emission making it a greener trip for you and our planet. Our drivers are hand-picked and committed to giving customers a door to door service that always exceeds expectations.
   • Our fleet is a modern travel solution providing comfort and amenities, including phone charging and WiFi, to ensure our customers travel in style and safety.
   • Our app-based client and driver interface provides a seamless service that is cutting edge, efficient and elegant.
   • Our tools and data allow us to effectively target precise areas and journey patterns minimising campaign wastage and ensuring ROI.

   Sherbet Ride had the pleasure to work with HotTopic to provide sustainable electric taxi rides for a VIP event in partnership with The Studio, Accenture, Oracle, and Shure for setting the innovation agenda for 2020.

   Are you looking to advertise on London Taxis? We can help. Our electric taxi advertising service is a revolutionary way of reaching the public. Sustainable, green advertising has never been so powerful and simple to achieve!

   Get in touch to find out how we can help reduce your carbon footprint by using our Electric and locally sourced Taxis.

   ride@sherbetlondon.com or give us a call 020 7254 3849

10. TUNISIA WINS £25K AD BOOST IN WTM LONDON DRAW

    December 30, 2019 1:36 pm Comments Off on TUNISIA WINS £25K AD BOOST IN WTM LONDON DRAW

    The Tunisian National Tourist Office has won £25,000 worth of advertising with Sherbet Media.

    

    The Tunisian National Tourist Office has won £25,000 worth of advertising with an electric taxi company Sherbet London via a business card prize draw at WTM London 2019.

    “It’s a brilliant opportunity to advertise the destination of Tunisia across London and a great way to make a positive impact in reducing London’s toxic pollution,” said Moncef Battikh, head of promotions at the tourist board.

    Asher Moses, chief executive of Sherbet London, added: “We look forward to working with the Tunisian National Tourist Office on our upcoming campaign.

    “We are proud to say Sherbet London is not only known for having the first all-electric taxi fleet in London, but we have also made a name for ourselves as a successful taxi media specialist.”

    Sherbet London was the official taxi company for WTM (World Travel Market) London, a globally recognised travel industry event that took place on 4- 6 November 2019 at Excel London. 40 WTM London and London Travel Week branded electric cabs were made available for airport transfers and journeys around London in honour of the 40th anniversary of WTM London, TaxiPoint said.

    Get in Touch for Taxi Advertising 

    Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

    www.sherbetride.com