We recently had the pleasure to work with Agenda Media International on a Taxi Advertising campaign for Embassy Gardens & Ballymore. We are pleased that our branded taxis are back this year achieving high visibility in the city promoting the new Ballymore development in Nine Elms featuring 35- meters high and 25 meters-long Skypool that seems to float in the air.
The heavyweight campaign also includes branded interior tip seats and PR activations.
Comments Off on The Florida Keys & Key West Destination Travel Campaign
As people return to London’s streets, the Florida Keys’ new campaign rolls out on our taxis reaching frequent travelers and tourists who are thinking about their next holiday destination. The campaign is represented in the USA by Northeast Media and includes branded tip seats and taxi receipts.
Get in touch with our team sales@sherbetlondon.com to find out more about how we can help with maximising the innovative, creative potential of campaigns by using bespoke techniques and technologies.
Download the Android & iOS Sherbet Ride App to Book an Electric Taxi
Comments Off on Effective CO2 Data Reporting For Your Business
We are living in a connected and data-driven world. However, when it comes to corporate travel, making sure that your business has adequate carbon and sustainability reporting tools can be often costly and time-consuming. Sherbet Ride can help you save time and reduce costs by effectively showcasing carbon emission data captured from your corporate travel.
Here’s How We Make It Easy For You
Our fleet of Sherbet Electric Taxi utilizes the latest technology which enables us to offer the highest level of carbon emissions offset for your business.
Each electric taxi emits only 29g/km of CO2 versus 222g/km in standard diesel model. All taxis are tracked across our entire network by Intelligent Telematics systems and each journey is monitored by a dedicated account manager who proactively supports you to optimise your service. Our systems automatically register information including
Total monthly carbon emissions savings
Total miles driven
Total no of journeys
Total spend
This information is collected and analysed to showcase our clients’ full report of all trips made with their CO2 emissions in tailored monthly statements. The data can be illustrated in graphs or heatmaps showing the CO2 savings per passenger with consolidated MI reports giving you full visibility of spend across all booking channels.
Why Report?
The Companies Act 2006 (Strategic Report and Directors’ Report) Regulations 2013 has required all UK quoted companies to report on their carbon emissions as part of their annual Directors’ Report from 1st of October 2013 (for all UK incorporated companies listed on the main market of the London Stock Exchange, a European Economic Area market or whose shares are dealing on the New York Stock Exchange or NASDAQ). However, the government strongly encourages all other companies to report likewise. What is more, according to the PwC Global 500 Report 2013 Carbon Disclosure Project, “Approximately 70% of Global 500 currently reports their business travel carbon footprint. 51% of companies selected reputation as a common opportunity”. This practice could also be a powerful tool for building your brand’s green credentials and reputation.
Offsetting Travel Carbon Emissions
Over the years, the practice of offsetting travel carbon emissions has become increasingly popular. More than ever, businesses are implementing new green travel initiatives to address the issues of climate change.
The FCM Travel defines carbon offsetting as ‘neutralising a metric tonne of CO2 equivalent emitted in one place by avoiding the release of a CO2 elsewhere or absorbing CO2 that would have otherwise remained in the atmosphere.’ With corporate travel, companies are reducing the number of harmful emissions emitted into the atmosphere by diesel vehicles to limiting their impact on the environment.
Switch to Green with Sherbet
Sherbet Ride is committed to promoting sustainable travel and putting environmentally friendly practices at the front of our business. Does your business have an account with a taxi or private hire company in London? If so why not think about a switch to greener travel with a Sherbet Ride Corporate account. We contribute towards cleaner air in London without costing your business more. We can provide cleaner ground transportation in our new electric taxis at extremely competitive rates. Riding with Sherbet can actually help you with your business Corporate Social Responsibility through sustainable travel, making it easy to understand and offset your carbon footprint.
Comments Off on Why Electric Taxis are the Safest and Cleanest Form of Travel
Travelling Safely During These Unprecedented Times
Most people are looking forward to travelling around London again, but what is the safest and cleanest form of transportation available? Are london taxis safe?
The answer is – Yes, Electric Taxis are the safest and cleanest form of travel. Here’s why:
Zero Contact Travel
Are London taxis safe during covid? Yes – every licenced London Electric Taxi is purpose build with a secure safety partition screen to separate passenger and driver. The TXE has a Factory fitted Perspex screen and vinyl seats which does not attract germs. We also use the LEVC provided kit to completely seal any gaps. Passengers have their own space in a private compartment with a separately controlled air conditioning. What is more, a contactless or prepayment option enables you to travel cash-free.
Sanitised and Vetted Before Every Journey
All Sherbet Electric Taxis have their interior cleaned before every journey. Safety in travel is crucial, now more than ever, that’s why we had special training by a team from the NHS to ensure our taxis meet the government safety requirements for social distancing during these unprecedented times. As per current Govt legislation, all passengers are to wear face mask unless exempt.
Green Transport
Sherbet Ride is dedicated to fulfilling Corporate Social Responsibility through sustainable travel. All-electric licenced taxis are low emission capable vehicles and emit 29g/km of CO2 versus 222g/km in standard diesel taxi. They also use fast bus lanes and are congestion charge free.
Expertly Driven by Knowledge Trained TfL Licenced London Taxi Driers
Our electric taxis are proudly driven by the worlds most qualified drivers who have all taken the world-famous Knowledge Test and been CRB checked. ‘The Knowledge’ school which usually takes 4 years – a memorised map of London including 25,000 streets and thousands of iconic landmarks. Only fully TfL licenced and accessibility trained taxi drivers are able to operate on our circuit.
To conclude, electric taxis help city travellers stay safe and protected with their purpose-built design – protective partition, contactless payment systems, and easy-clean surfaces. By choosing this safe and clean form of transportation, passengers can always stay socially distanced, in a personal and contactless space.
Get in touch with our Ride team to discuss how we can help you and your team travel safely.
Comments Off on Sofitel Dubai The Palm & Emirates Holidays
Are you thinking about your next holiday destination? Sofitel Dubai The Palm offers holiday packages including Emirates flights and hotel stay.
Newest taxi advertising campaign in London booked by Mirabelle Communications for Sofitel Dubai The Palm. The multi-format campaign includes – standard liveries, standard supersides, premium livery on electric taxi, premium supersides on electric taxis, branded interior tip up seats, video advert on taxi digital screens and licensed taxi receipts.
Comments Off on TUNISIA WINS £25K AD BOOST IN WTM LONDON DRAW
The Tunisian National Tourist Office has won £25,000 worth of advertising with Sherbet Media.
The Tunisian National Tourist Office has won £25,000 worth of advertising with an electric taxi company Sherbet London via a business card prize draw at WTM London 2019.
“It’s a brilliant opportunity to advertise the destination of Tunisia across London and a great way to make a positive impact in reducing London’s toxic pollution,” said Moncef Battikh, head of promotions at the tourist board.
Asher Moses, chief executive of Sherbet London, added: “We look forward to working with the Tunisian National Tourist Office on our upcoming campaign.
“We are proud to say Sherbet London is not only known for having the first all-electric taxi fleet in London, but we have also made a name for ourselves as a successful taxi media specialist.”
Sherbet London was the official taxi company for WTM (World Travel Market) London, a globally recognised travel industry event that took place on 4- 6 November 2019 at Excel London. 40 WTM London and London Travel Week branded electric cabs were made available for airport transfers and journeys around London in honour of the 40th anniversary of WTM London, TaxiPoint said.
Comments Off on Visit Houston – An Out of This World City Break
#MyHouston – Houston, An Out of This World City Break
Are you ready to start planning your USA adventure? Why not visit America’s fourth largest city – Houston filled with world fine class dining, arts, hotels, and nightlife.
Sherbet Media had a pleasure to showcase Visit Houston on our premium electric, sustainable taxi fleet. Supersides design in vibrant, energetic colors with a trendy graffiti pattern in the middle brings your attention and embrace southern vibes to travelers in gloomy London. The campaign also included taxi interior branded tip-up seats and receipts.
Comments Off on Illinois – Are You Up For Amazing?
Illinois – Are You Up For Amazing?
A recent superside campaign on our iconic London taxis for the Illinois Office of Tourism included a taxi PR activation and guest transfers. For the third year running Illinois & its Route 66 partners were the main sponsors of the Regent Street Motor Show which took place at the beginning of November. With Regent Street closed that day for the event from Piccadilly Circus to Oxford Street, our PR ambassador drivers were circling around in a taxi parade in central London. With motors on display celebrating 125 years of motoring our Illinois campaign spread massive awareness amongst tourists and travelers.
The campaign also included taxi interior branded tip-up seats and receipts.
The latest edition of a full livery taxi campaign with colorful wraps showcasing Florida’s legendary fishing and diving activities. The campaign also includes taxi branded tip up passenger seats and licensed London taxi receipts.
Comments Off on Barbados Taxis Are Taking Over The UK
Unmissable Barbados taxis are taking over capital’s streets bringing sunshine and vibrant colours to travellers in rainy London.
Working together with Mirabelle Communications and Barbados Tourism Marketing Inc. (BTMI) on the Barbados taxi advertising campaign that started in September, images of Barbados are splashed across more than 55 taxis in London aimed at promoting travel to this country. Formats include supersides, full liveries, branded taxi receipts and digital adverts inside taxi screens. This is part of an integrated campaign including print, radio, TV and digital marketing.
Our fleet of Sherbet Electric Taxi utilizes the latest technology which enables us to offer the highest level of carbon emissions offset for your business.
Over the years, the practice of offsetting travel carbon emissions has become increasingly popular. More than ever, businesses are implementing new green travel initiatives to address the issues of climate change.
All 
Our electric taxis are proudly driven by the worlds most qualified drivers who have all taken the world-famous Knowledge Test and been CRB checked. ‘The Knowledge’ school which usually takes 4 years – a memorised map of London including 25,000 streets and thousands of iconic landmarks. Only fully TfL licenced and accessibility trained taxi drivers are able to operate on our circuit.
