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    1. Shared Booking Platforms Threaten the Long Term Future of Black Taxis

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      Shared booking platforms threaten the long-term future of black cabs warns leading taxi industry figure.

      Asher Moses, CEO of Sherbet London, has warned of the potential long-term damage to the black cab industry when both Black Cabs and Private Hire Vehicles (PHV) share the same booking apps. In recent weeks Freenow has linked up with Kapten, Gett has partnered with Ola, whilst Uber has purchased cab technology company Autocab.

      Asher Moses, Chief Executive of Sherbet London, said:

      “With a number of apps now promoting both Black Cabs and PHVs, customers are presented with a choice about how to make their journey. However, in the vast majority of cases, a private hire vehicle is presented as the cheaper option. I am concerned that customers will only consider the cost of their journey and not the benefits of using a Black Cab and this will result in journeys being diverted from Black Cabs to PHVs.

      “In the long term this may well see a reduction in business for black cabs and a challenge to the viability of the business model for Black Cab owners. It is vital that we continue to support the iconic Black Cab industry in London, particularly. That is why at Sherbet we only allow the booking of Black Cabs via our app.”

      Yellow Badge Cab driver, Allen Prosser agreed:

      “Many cabbies I have spoken with disagree with both PHVs and Black Cabs being on the same app. The reality is people just choose based on price, which often benefits the PHV drivers, and don’t consider the improved, faster service that they can get from a Black Cab Driver who has completed the ‘Knowledge’

      During the COVID-19 pandemic, there has been a significant drop in business for the taxi trade, with some cabbies in London reporting that they are seeing earnings drop by up to 80%. With the ending of government support for self-employed workers and businesses in London being slow to return to full-time office-working, Black Cab drivers are facing difficult business conditions. There are concerns that a further loss of business, with customers being diverted from black cabs to PHVs, will only exacerbate the problem.

    2. Effective CO2 Data Reporting For Your Business

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      We are living in a connected and data-driven world. However, when it comes to corporate travel, making sure that your business has adequate carbon and sustainability reporting tools can be often costly and time-consuming. Sherbet Ride can help you save time and reduce costs by effectively showcasing carbon emission data captured from your corporate travel.

      Here’s How We Make It Easy For You

      Our fleet of Sherbet Electric Taxi utilizes the latest technology which enables us to offer the highest level of carbon emissions offset for your business.

      Each electric taxi emits only 29g/km of CO2 versus 222g/km in standard diesel model. All taxis are tracked across our entire network by Intelligent Telematics systems and each journey is monitored by a dedicated account manager who proactively supports you to optimise your service. Our systems automatically register information including

      • Total monthly carbon emissions savings
      • Total miles driven
      • Total no of journeys
      • Total spend

      This information is collected and analysed to showcase our clients’ full report of all trips made with their CO2 emissions in tailored monthly statements. The data can be illustrated in graphs or heatmaps showing the CO2 savings per passenger with consolidated MI reports giving you full visibility of spend across all booking channels.

      Why Report?

      The Companies Act 2006 (Strategic Report and Directors’ Report) Regulations 2013 has required all UK quoted companies to report on their carbon emissions as part of their annual Directors’ Report from 1st of October 2013 (for all UK incorporated companies listed on the main market of the London Stock Exchange, a European Economic Area market or whose shares are dealing on the New York Stock Exchange or NASDAQ). However, the government strongly encourages all other companies to report likewise. What is more, according to the PwC Global 500 Report 2013 Carbon Disclosure Project, “Approximately 70% of Global 500 currently reports their business travel carbon footprint. 51% of companies selected reputation as a common opportunity”. This practice could also be a powerful tool for building your brand’s green credentials and reputation.

      Offsetting Travel Carbon Emissions

      Over the years, the practice of offsetting travel carbon emissions has become increasingly popular. More than ever, businesses are implementing new green travel initiatives to address the issues of climate change.

      The FCM Travel defines carbon offsetting as ‘neutralising a metric tonne of CO2 equivalent emitted in one place by avoiding the release of a CO2 elsewhere or absorbing CO2 that would have otherwise remained in the atmosphere.’ With corporate travel, companies are reducing the number of harmful emissions emitted into the atmosphere by diesel vehicles to limiting their impact on the environment.

      Switch to Green with Sherbet

      Sherbet Ride is committed to promoting sustainable travel and putting environmentally friendly practices at the front of our business. Does your business have an account with a taxi or private hire company in London? If so why not think about a switch to greener travel with a Sherbet Ride Corporate account. We contribute towards cleaner air in London without costing your business more. We can provide cleaner ground transportation in our new electric taxis at extremely competitive rates. Riding with Sherbet can actually help you with your business Corporate Social Responsibility through sustainable travel, making it easy to understand and offset your carbon footprint.

      Source: FCM Travel https://www.fcmtravel.com/en-de/resources/guides/carbon-footprint-for-travel

      For more information visit www.sherbetride.com

      Set up a Sherbet Ride Corporate Account 

      Or speak to our team 0203 948 3311

    3. Why Electric Taxis are the Safest and Cleanest Form of Travel

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      Travelling Safely During These Unprecedented Times

      Most people are looking forward to travelling around London again, but what is the safest and cleanest form of transportation available? Are london taxis safe?

      The answer is – Yes, Electric Taxis are the safest and cleanest form of travel. Here’s why:

      Zero Contact Travel

      Are London taxis safe during covid? Yes – every licenced London Electric Taxi is purpose build with a secure safety partition screen to separate passenger and driver. The TXE has a Factory fitted Perspex screen and vinyl seats which does not attract germs. We also use the LEVC provided kit to completely seal any gaps. Passengers have their own space in a private compartment with a separately controlled air conditioning. What is more, a contactless or prepayment option enables you to travel cash-free.

      Sanitised and Vetted Before Every Journey

      All Sherbet Electric Taxis have their interior cleaned before every journey. Safety in travel is crucial, now more than ever, that’s why we had special training by a team from the NHS to ensure our taxis meet the government safety requirements for social distancing during these unprecedented times. As per current Govt legislation, all passengers are to wear face mask unless exempt.

      Green Transport

      Sherbet Ride is dedicated to fulfilling Corporate Social Responsibility through sustainable travel. All-electric licenced taxis are low emission capable vehicles and emit 29g/km of CO2 versus 222g/km in standard diesel taxi. They also use fast bus lanes and are congestion charge free.

      Expertly Driven by Knowledge Trained TfL Licenced London Taxi Driers

      Sherbet London Taxi DriverOur electric taxis are proudly driven by the worlds most qualified drivers who have all taken the world-famous Knowledge Test and been CRB checked. ‘The Knowledge’ school which usually takes 4 years – a memorised map of London including 25,000 streets and thousands of iconic landmarks. Only fully TfL licenced and accessibility trained taxi drivers are able to operate on our circuit.

      To conclude, electric taxis help city travellers stay safe and protected with their purpose-built design – protective partition, contactless payment systems, and easy-clean surfaces. By choosing this safe and clean form of transportation, passengers can always stay socially distanced, in a personal and contactless space.

      Get in touch with our Ride team to discuss how we can help you and your team travel safely.

      We are ready when you are.

    4. Rent Electric Test Drives Restart After lockdown

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      Last week at our Dalston offices we restarted our popular rent electric test drives.

      In this new post-Covid world there are changes, we now operate on an appointment-only schedule, we limit the number of drivers attending per day and we also follow government advice on social distancing.

      Since the start of our rent electric test drives (now over a year ago) we have welcomed hundreds of drivers to our taxi centres at both Dalston and Putney.

      The sessions provide drivers with an excellent opportunity to see/feel the electric taxi for themselves; no hard sell – just the information you need to make the decision if the move from diesel to electric is right for you.

      On the day we offer full training on driving the taxi, a full test drive, demonstration of a wheelchair ramp, and advice on charging options.

      The move to electric can be daunting but we are here to fully support you.

      On the day, drivers also have the opportunity to meet the team at our inhouse work app ‘Sherbet Ride’. The team will discuss the best ways to work together to maximize work offerings and driver’s weekly takings.

      As drivers plan to return to work after lockdown, we have seen an increased interest in renting electric taxis, we are also offering a return to work plans across our electric fleet, so help is there financially.

      If you are considering coming back to work why not arrange a rent electric test drive, pop in and see how Sherbet can help you back to work.

      To arrange an appointment or for further information please call the customer service team on 02039483315

    5. Taxi Drivers – Is it time to return to work?

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      Over the last few weeks I have spoken to many drivers and read hundreds of social media posts all asking the same question ‘is there any work out there, is it worth me coming back?’

      Since mid-March, we have seen work levels hit the floor, with Heathrow at a standstill and nobody on the streets, most drivers have decided to follow the governments’ advice and stay at home. Some drivers decided to carry and continued to work, approx. 20% of our fleet stayed on the road. These drivers did not find it easy and have relied more on app and account work from the likes of Sherbet Ride, Com Cab & Gett.

      So, the question is it time to return? We have seen more of our fleet return over the last few weeks. DrivSherbet London Ride Drive Taxi Driver Charging Point Electric Taxi Cab Chargingers seem keen to get back after possibly 8-10 weeks off. I think we all understand work levels will be low but we are seeing small glimmers of hope. I have seen credit card suppliers publishing transaction figures which are low but seem to be on the increase. Listening to the news the government has plans to open more businesses, we will see shops opening soon and hopefully bars and pubs. The weather is on our side so more people will be tempted to come out after weeks indoors. The trains and tubes are starting to look busier and I believe we will see more of our core customers (office workers) returning to the London offices over the coming weeks.

      Customers will also think twice about using private hire, social distancing is still the government’s keywords, over the last few weeks our sales team at Sherbet Ride have seen an increased number of enquiries from big corporations who have made the decision to move away from private hire, and are no longer prepared to move staff around in the confined space of a car.

      I think we would all agree to need to come back at some point, yes it will be hard to start with but slowly the work levels will increase. Many rental companies are also prepared to help. We have our own return to work rental plans with an agreed period of discounted rent.

      It will always be hard to come back after such a long period off, but we all have to come back at some point. Taxis should be seen on the streets of London. Customers need to know we are back and ready to get London moving again.

      Take care and stay safe

      Michael Eades

      Interested in renting an electric taxi? – https://www.sherbetlondon.com/electric-taxi-information/

      Interested in renting a TX4? – https://www.sherbetlondon.com/rentals/

      Or give us a call 0203 948 3315

    6. Sherbet London Official Travel Partner of the CX & UX Expo

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      We are delighted to announce that Sherbet London is the Official Travel Partner of the Customer and User Experience Expo at Excel London happening on the 15th & 16th of September 2020. The C&UX Expo is the hub for CX and UX professionals to discover the latest technologies, ideas and strategies guiding the future of CX and UX. With CX becoming the main brand differentiator in the coming years, The C&UX Expo offers you the chance to meet innovative exhibitors, attend leading keynote seminars and network with thousands of other like-minded professionals. Visit http://bit.ly/2SKxhSq to grab your free ticket.

      We’ve partnered with C&UX Expo to bring you a premium taxi ride to and from the venue in a quick, safe and highly enjoyable manner.

      We pride ourselves on our service and high-end fleet, with all taxis being fully electric and coming with free 4G WiFi, phone and laptop chargers and panoramic glass rooftop as standard for your convenience. All visitors to the Customer + User Experience Show will receive a 15% discount on their journey by using Sherbet Ride for their transport solution. To redeem this discount, simply book a ride by visiting sherbetride.com, call 0203 948 3311 or download the Sherbet Ride App from the Google Play or the App Store.

    7. Sherbet Ride x Dan Pontarlier

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      Moving sustainably with Dan Pontarlier.

      Sherbet Ride was an obvious transportation choice for Dan Pontarlier who spent a few days in London attending PURE – leading fashion trade show at Olympia. Dan is a sustainability project manager and consultant for the fashion, tourism and hospitality industry who’s motto is to live sustainably. ‘Make your choices sustain our future world. What you wear matters, how you move counts’  Hence driving down harmful carbon emissions whilst traveling was a significant matter for Dan. Dan commented –  ‘Not only Sherbet Ride are sustainable, but their guest service is also impressive and part of their DNA.’

      We were pleased to hear that Dan enjoyed his Sherbet Ride electric experience. Here’s how he described his journeys – ‘I used them 5 times to get to PURE and back and also to catch the train at St. Pancras to go back to Paris, and as I had reserved the rides, each time my Sherbet Ride driver was waiting for me. During the ride, I could continue working as they are fully wifi and USB equipped, take a nap or just enjoy the sights through the glass sunroof. The drivers all know London at heart so Glenn –which was the top driver for me, friendly as no one I have ever meet– and his colleagues got me each time in record time to destination and the fixed fares avoid surprises when needing to pay.’

      It’s great to hear such positive feedback.

      Visit Dan’s blog to find out more https://www.sustainable-man.com/sherbet-ride-london

      Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

      www.sherbetride.com

    8. How Our Travel Footprint Affects The Environment in 2020

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      We are living in an age where we face a global climate crisis and often hear that travel is one of the worst ways individuals can leave an impact on the planet earth. It is crucial to know and understand why maximising sustainability during your travel and whilst at your destination is necessary.

      In 2018, the United Nations Intergovernmental Panel on Climate Change warned that we need to take serious action by 2030 or it may be too late to reverse the damage. As Britain’s capital tops UK carbon footprint list, we have a few suggestions on how Londoners and tourists can reduce harmful CO2 emissions while traveling.

      Plane

      According to the BBC, flights produce greenhouse gases – mainly carbon dioxide (CO2) – from burning fuel. These contribute to global warming when released into the atmosphere. For example, An economy-class return flight from London to New York emits an estimated 0.67 tonnes of CO2 per passenger, according to the calculator from the UN’s civil aviation body, the International Civil Aviation Organization (ICAO). It is worth mentioning that aviation contributes about 2% of the world’s global carbon emissions, according to the International Air Transport Association (IATA). It also predicts that passenger numbers will double to approx. 8.2 billion in 2037 and that the total number of emissions is set to rise.

      Train

      Compearing to flying, train journies are a lot more environmentally friendly. For example, according to EcoPassenger, a journey from London to Madrid would emit 43kg (95lb) of CO2 per passenger by train, but 118kg by plane (or 265kg if the non-CO2 emissions are included). However, the number of emissions generated by using trains and planes varies, depending on several factors, such as if the train is electric, and what way the electricity they use is generated. With regards to diesel trains – carbon emissions can be twice those of electric ones. For example, some diesel trains can emit more than 90g of C02 per passenger per kilometer, compared with about 45g for an electric Intercity 225, figures from the UK Rail Safety and Standards board show.

      Car

      Driving can be better than flying and taking a train – if the car is electric. The popularity of Electric vehicles (EV) is increasing very strongly. According to CarbonFootprint.com In the UK electric vehicles, were ca.14% of the new market in Dec 2019 and by 2035 it’s forecast that all new car sales in Europe will be electric vehicles. London is one of 20 global cities leading on electric vehicles, including taxis. For example, an electric taxi emits 29 g/km CO2 in comparison to a diesel one with 222 g/km emissions of the CO2.

      Here are comparisons of EV cars:

      About 3,550 electric cabs manufactured by the London Electric Vehicle Company (LEVC) have been licensed to operate in London since its introduction in January 2018. The LEVC electric taxi model runs on a battery for about 80 miles, with an engine range extender for use outside central London capable of up to 400 miles. Electric cabs have many advantages and features that both drivers and passengers can benefit from. According to the LEVC study, driving an electric taxi reduces stress levels, is more comfortable and cost-effective. Passengers love electric taxis not only for their low emission capabilities but also for their advanced technology onboard. They are equipped with USB charging points as well as a full-size power socket which can be used to charge your laptop or smartphone for example. On top of that, you’re able to gain access to free 4G Wifi, control air conditioning with climate control, and switch on/off the speaker to communicate with your driver. Electric taxis are also wheelchair accessible with additional accessibility features. Thanks to innovative companies like Sherbet Ride it is very easy to move eco consciously around London whilst visiting, or on day to day basis, when you don’t have a car. You can pre-book or book on-demand your electric taxi via Sherbet Ride app or online at www.sherbetride.com/web-booker.

      To summarise, every one of us has to remember that the sustainable choices we make every day have a real impact on the environment around us. Air pollution is a major global issue that is causing premature deaths and illnesses throughout the world. The majority of air pollution in developed countries such as London is caused by traffic which prominent due to the congestion. Air pollution associated with conventional vehicles includes Nitrogen oxides (NOx), Particulate Matter (PM10), and Carbon Monoxide (CO) which are emitted from exhausts due to the burning of fuel. Diesel emits four times the amount of NOx and 22 times the amount of PM10 that the average petrol vehicle. Choose your way of travel wisely and offset your carbon footprint.

    9. Lewis Capaldi x Samsung Campaign

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      We had a pleasure to team up with Taylor Herring on a fully integrated campaign launch for Samsung Galaxy S20 smartphone starring Lewis Capaldi.

      Multi award-winning, creative agency Taylor Herring utilised our branded premium electric taxi to chauffeured the Scottish singer and team during a surprise ‘pop-up’ gig that took place in London’s Covent Garden on Saturday (15 February) where Capaldi performed unannounced to shoppers in Seven Dials Market.

      A series of 30-second ads for Samsung aired over a single ad break during Brit Awards on ITV and tell the story of the surprise gig.

      The first spot which features Instagram-style vertical filming, shows the star cruising around London en route to his gig in a wrapped London taxi. Capaldi then leaps into action with his surprise show from a balcony in the market hall for the two further spots and ends with the star leading a mass singalong of his number one Someone You Loved.

      Our branded electric taxi was a part of an integrated campaign that included a secret gig, a big screen live feed, a Facebook live stream, and in-store activations.

      Get in Touch for Taxi Advertising 

      Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us!

      www.sherbetride.com

    10. Adidas & Stella McCartney Event

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      Less Impact = More Power

      We were delighted to team up with Hill+Knowlton Strategies to provide sustainable travel services for the Stella McCartney x Adidas event earlier this month.

      With over 60 environmentally-friendly electric taxis providing rides to and from the event for influencers, journalists, and athletes, our Sherbet Ride team made sure that every booking went smoothly and according to the schedule.

      Sherbet Ride was the perfect fit, as the collaboration between Stella McCartney and Adidas aims to use new thinking and technologies to take what is being wasted and transform it into a resource – linking sustainable fashion and transport together.

      We are looking forward to many future exciting projects and collaborations that aim to highlight the importance of living sustainability.

      Sherbet London Ride Electric Taxi

      For more information about how Sherbet Ride can help assist you with environmentally friendly travel for your team and guests visit https://sherbetride.com/film-pr/ or

      Download the Android & iOS Sherbet Ride App to Hire an Electric Taxi with us

      www.sherbetride.com

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